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Are social networks even worth it in B2B marketing?

Exo B2B

And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? According to this study, only 2% of website traffic comes from social networks. So, yes, are social networks worth it?

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. But to get the platform back on a growth path, Twitter needs to keep key user segments energized.

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16 Examples of Twitter Brand Page Backgrounds to Inspire You (Clone)

Hubspot

Take Twitter brand pages for example. The background of the page literally provides businesses with a blank canvas to decorate , so to overlook the marketing potential of this valuable Twitter real estate would be a disadvantage to marketers. 1) Etica Wines. 2) Spotify. 2) Spotify. 3) IdeaPaint. 4) Dropbox. Your first impression?

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Converge 2019.

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The Best Marketing Conferences Of 2015

Marketing Insider Group

In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? Getting out of the office allows us to learn from some of the most innovative minds in our industry, and provides a great opportunity for learning and networking that can pay dividends for years to come.

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

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Thanks (Twitter) Giving (A Great List to Follow)

Webbiquity

Lifelong learning has always been vital for career success, but social media has simultaneously made it easier and much broader. In the pre-Internet days, professionals kept their knowledge and skills up to date by attending conferences, reading books, and subscribing to trade magazines. Happy Thanksgiving!

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