6sense

AUGUST 28, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. Conferences and events bring together some of the brightest minds in any industry.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

6sense

DECEMBER 10, 2021

6sense , the leading Account Engagement Platform , announced that it set company records in 2020 for customer, employee, and annual revenue growth. Account-based analytics for LinkedIn ad campaigns targeted to 6sense segments via 6sense’s LinkedIn advertising capabilities.

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Metadata

FEBRUARY 5, 2024

Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Here’s an example: When everyone’s first, second, and third connections on LinkedIn were talking about Chat-GPT, Melissa and her team jumped into action by creating a video. Psst…we’re talking about Jira.) But not just any video.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M They use UTM links to track the customer’s path beyond the LinkedIn post. “We’re

Social Media 102

Social Media ROI Work Management Marketing Management 102

Marketing Insider Group

JUNE 4, 2013

This sentiment was also echoed last week at the Business Marketing Association’s annual conference titled the “ BMA Blaze.” The conference was attended by nearly 800 corporate B2B marketers, publishers, agency heads and consultants from around the world. If you attended, please add your thoughts on the conference in the comments below?

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

SnapApp

JULY 10, 2018

Check out the list of the top blogs, conferences, books, and courses that can help get you up to speed below. Full of valuable tips to help organizations optimize their digital marketing journeys, DemandGen covers everything from upcoming events to in-depth guides on how to get the most out of demand marketing. Hey, that’s us!)

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Directive Agency

JANUARY 9, 2019

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? Tactic #1: Make Waves on LinkedIn. If you have dabbled with LinkedIn previously, you may be on the verge of skipping this section. Congratulations!

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

The Effective Marketer

MAY 3, 2011

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

SnapApp

JULY 10, 2018

Right now, demand gen is one of the most effective ways to grow your brand, which is why we’ve compiled a list of the top blogs, conferences, books, and courses that can help get you up to speed. Demand Gen Conferences to Attend. Forrester B2B Marketing Forum. Forrester B2B Marketing Forum. Demand Gen Blogs to Study.

Training 48

Training Demand Demand Generation Agencies Planning 48

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Presenters of Inbound Conference. Home of Chief Content Office Magazine and THE event Content Marketing World. Cambridege, MA – [link]. Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Directive Agency

JANUARY 9, 2019

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? Tactic #1: Make Waves on LinkedIn. If you have dabbled with LinkedIn previously, you may be on the verge of skipping this section. Congratulations!

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. so your event may show up in their recommendations.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Smashmouth Marketing

JUNE 13, 2009

Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. Thanks to all of you for a great conference! After finding a few, I thought it might be valuable for others.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100

Smashmouth Marketing

MAY 3, 2009

event in Boston on May 21. Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Directive Agency

JANUARY 8, 2019

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? Tactic #1: Make Waves on LinkedIn. If you have dabbled with LinkedIn previously, you may be on the verge of skipping this section. Congratulations!

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

The Effective Marketer

MAY 9, 2011

Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. Does it sound familiar? A new role is starting to take shape. Website And the list could go on a few more bullets.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Smashmouth Marketing

MAY 1, 2009

event in Boston on May 21. Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

6sense

DECEMBER 10, 2021

If you read yesterday’s robust Breakthrough recap , then you know the first day of our customer conference in Austin was jam-packed with best practices, exclusive info and more than a few mind-blowing moments. . Personalized emails & events. Code42’s use of LinkedIn and display ads was limited, and its audience size was too small.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. While the scope of such events has become difficult to track, here’s a list of some upcoming conferences that could help your organization with future strategies.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

SpotMe Blog

JUNE 29, 2023

Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Events are one of the only remaining sources of first-party data.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Metadata

AUGUST 30, 2021

These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. Hand this over to sales to use in their pitches and watch the BOFU leads close. Give your customer the mic and let them tell their story on a webinar or conference panel.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. Hand this over to sales to use in their pitches and watch the BOFU leads close. Give your customer the mic and let them tell their story on a webinar or conference panel.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Heinz Marketing

MARCH 7, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are, in fact, joining us live here in the middle of your workday, we are here on LinkedIn Live, Facebook Live, YouTube Live, 11:30 Pacific, 2:30 Eastern. By Matt Heinz , President of Heinz Marketing.

Urgency Marketing 101

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 101

Heinz Marketing

JUNE 3, 2019

Matt: So this is the first time we’ve gotten to talk since SiriusDecisions summit, which was just as we record this just a couple of weeks ago and boy, just another great events and other great conference. Phil: Well, it was a terrifically exciting event. I mean, you’ve been around SiriusDecisions for awhile.

Top of Funnel 55

Top of Funnel Lead Ranking Enterprise Management Work Management 55

The Effective Marketer

MARCH 9, 2010

Clear header with big title and date/time of the event. Big but concise lead-in. Big lead-in helps keep users reading. What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read).

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Sprout Social

APRIL 6, 2021

For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. The good news is social media can be your most valuable lead generation channel if you know how to use it right. billion people using social media worldwide, it’s the perfect channel for businesses to reach and attract leads.

Paid Content 141

Paid Content Social Media Lead Generation Campaigns 141

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Image caption: Take your B2B lead generation to the moon!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Top Rank Marketing

OCTOBER 4, 2023

To celebrate and honor our industry’s B2B marketing subject matter experts speaking at this week’s MarketingProfs B2B Forum event, we’re delighted to publish our annual list of some of the world’s leading B2B marketing influencers.

B2B Marketing 104

B2B Marketing B2B DemandBase Conference 104

Outreach

JANUARY 16, 2020

The leading sales engagement conference, Unleash , is happening again this year April 7-9 in San Diego! You know that we always pull out the stops for this annual event, but this year promises to be bigger and better than ever before. Read on to see who’s presenting, what’s happening, and why we’re so stoked for Unleash ‘20 !

Thought Leadership 10

Thought Leadership Amazon Outreach Forrester 10

Hubspot

DECEMBER 9, 2010

The event was among the richest I’ve had the pleasure to attend in some time and it revealed that all across the globe – some things are the same. Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended. Very solid!”

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

The Effective Marketer

FEBRUARY 3, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. Also, the earlier you register usually the better deal you can get.

Conference 100

Conference Planning Work Management Marketing Management 100

Online Marketing Institute

AUGUST 14, 2011

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). I really don’t see this as a tough thing to solve.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Vidyard

FEBRUARY 18, 2021

And while in-person meetings and events are expected to return to some degree in the latter half of 2021, the most successful businesses will embrace a strategy where physical supports digital instead of the other way around. Innovators Leading the Charge With Video Trends 2.2.1 Innovators Leading the Charge With Video Trends 3.2.1

Sales Management 127

Sales Management Trends Video Marketing B2B 127

SpotMe Blog

JUNE 28, 2023

After working with 12,000+ enterprise event marketers over the past 20+ years, our team has studied what it takes to create a successful webinar marketing plan to help you build better customer relationships with minimal time and effort. A webinar is a live online video conference that allows you to share visuals and audio with your audience.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Convince & Convert

FEBRUARY 10, 2010

. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Flowtown gives you the answer in seconds. How can I help you?

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Vidyard

FEBRUARY 18, 2021

And while in-person meetings and events are expected to return to some degree in the latter half of 2021, the most successful businesses will embrace a strategy where physical supports digital instead of the other way around. Innovators Leading the Charge With Video Trends 2.2.1 Innovators Leading the Charge With Video Trends 3.2.1

Sales Management 65

Sales Management Trends Video Marketing B2B 65

B2B Digital Marketer

OCTOBER 19, 2020

Raza’s LinkedIn: [link]. But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? It’s not a cold LinkedIn outreach message. ” Episode Links and Resources.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52