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The Best Marketing Conferences Of 2015

B2B Marketing Insider

In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. Without any further ado, here is: The Best Marketing Conferences Of 2015. I have also heard great things about this conference.

There is no community on social media

grow - Practical Marketing Solutions

And when I saw that headline reporting on a speech provided by a Forrester executive , it made me pause. I am generally a fan of Forrester and their research but this observation has me dumbfounded. I wasn’t at the conference and there is a chance the reporter took the quote out of context, but I have rarely seen a published opinion that I disagree with so profoundly.

Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

A great way to accomplish this, is on LinkedIn.” To the consternation of CXOs, some marketers employ Thought Leadership as though it embodied some mystical higher purpose; as a tactic that’s not held accountable for increasing leads, clients or revenue. Thought Leadership Programs Must be Accountable for Business Outcomes. Merchandising Strategy Precedes Content Development.

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them. So here you go, this is the list of marketing events and marketing conferences coming up (US only) for the first half of 2011.

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The Beginner's Guide To B2B Marketing Attribution

bizible

Between offline channels like industry conferences and prospect dinners, and the multitude of online channels (search, social, display, referral, email, etc.), And with so much information at every buyer’s fingertips, Forrester says that 90% of the B2B buying process happens before the customer ever reaches out to a salesperson. What Does Today’s B2B Customer Journey Look Like?

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital from Forrester Research. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Improving customer experience across channels was also top of mind.

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12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Blog Create a blog for the conference and source content from speakers and attendees. Use this to your advantage.

The Revenue Performance Management Bandwagon

It's All About Revenue

In 2008, we began to have conversations with our customers that went well beyond the familiar language of campaigns, lead scoring and lead nurturing. We read a Conference Board research report that named the top challenge for CEOs: “sustained and steady top-line growth.” The ideas that we were discussing with our clients for over a year came together in a heated Executive Team meeting in an Eloqua conference room. We hosted webinars on RPM with Forrester Research. LinkedIn. by Brian Kardon | Tweet this. Following is a post from our internal blog.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Also you’re right of course – social is for more than ‘generating leads.’ Why are social analytics so important? The compass idea illustrates this clearly.

78 Tweetable Moments From Social Media Plus #SMPlus

B2B Marketing Insider

Returning from a conference I always have that crazy buzzing going on in my head. This week I attended the Social Media Plus conference in downtown Philadelphia, PA and for the second year in a row, the organizers of the event did an amazing job bringing together some of the best minds in social media in both the speakers and the attendees. Brand, Reputation, PR, Community, Cust Serv, R&D, Sales / Leads – “The 7 Business Drivers of social” @jasonfalls. Forrester Study. hemmons: LinkedIn is Facebook with a tie. Serve. Don’t Sell.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. He was an early adopter of LinkedIn and Twitter , and is a frequent speaker at industry conferences and universities. The future of profit is purpose. ”. in August 2006.

28 Awesome B2B Social Media Statistics

Social Media B2B

B2B advertising spend on social media and lead generation sites is forecast to grow at an annualized rate of 21% and 17% respectively to 2013. Forrester predicts B2B interactive marketing spending to reach $4.8 Focus : According to an eMarketer study, B2B online marketers focus on lead generation (38%), retention (34%) and awareness (28%). ( Source ). The top applications for the use of social media for b2b marketers are thought leadership (59.8%), lead generation (48.9%), customer feedback (45.7%) and advertising on sites (34.7%). Source ). Source ). Source ).

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Think about: Videos Webinars Presentations eBooks Whitepapers Sales Collateral Blog Posts Tweets Facebook Comments/Likes/etc LinkedIn (company page, discussions, etc.) Does it sound familiar?

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How Helping Others Helps You …Get More Links

KoMarketing Associates

I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. Here are four concepts we use to help others that hopefully lead to our clients acquiring high quality links and long term business relationships.

Marketing Automation Catching On Fire

The Effective Marketer

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. Interesting to note that the majority of the players only came to existence not even 5 years ago.

Mastering modern marketing technology leadership over 2 intense days

chiefmartech

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. The whole conference will then come together for a 90-minute keynote program that will tackle the big, key marketing technology topics that are relevant to everyone working at this interdisciplinary intersection. They’ll be joined by two leading brands — stay tuned for the grand reveal soon! —

CMO 8

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! Marty’s an international speaker at Search Engine Strategies (SES), Search Marketing Expo, SEMpdx and PubCon conferences. You expand it.”

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. In reading dozens of blogposts on the topic, I recently came across a post by Mac MacIntosh who writes the Sales Lead Insights blog that made me go “hmmm….” Industry trade shows or conferences (in person) – 59%.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. I wrote an eight part series on building an effective lead generation program a while back. Could Facebook become a Lead Nurturing platform?

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. This is an important advantage, as I bought a $30 lavalier microphone and can now grab good audio even at crowded conferences, etc. Linkedin Similarly, the Linkedin iPhone app has made major strides, and I find myself rarely using Linkedin via a computer any longer.

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2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! Marty’s an international speaker at Search Engine Strategies (SES), Search Marketing Expo, SEMpdx and PubCon conferences. You expand it.”

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10 New Websites to Add to Your Social Media Blog List in 2013

WindMill Networking

We have more choices than ever from which to learn about social media, whether it’s a Social Media MBA program like the one I help teach at Rutger’s University , the ever-growing number of social media conferences , or the numerous social media books that have been published. Looking for new blogs to follow in 2013 for unique and insightful information on social media? Enjoy!

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

Research has revealed that buying cycles have changed dramatically through the Great Recession, as: 62% of technology vendors need more leads in order to generate the same amount of sales; 72% indicate an increase in buying cycle time over the past 6 month, while the buying cycle timeframe has increased over 10% in the past 12 months. Frugalnomics in Full Effect: Forrester and Gartner.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference (in: Marketing and Strategy Innovation).and One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8%

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. By sharing their experiences with friends on Facebook, Twitter, LinkedIn, Google, Yahoo, MySpace, etc. Or do I interpret this wrong?

The State of the Blogosphere 2010

delicious b2bmarketing

Tools, networks and services that cater to the role of the curator will emerge, with several already leading the way. Forrester estimates that 70% of social media users are simply consumers, those who search and consume the content available today…but never say anything in public about it. BrianSolis.com is among the worlds leading business and marketing online resources.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Big but concise lead-in. Big lead-in helps keep users reading. What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). An unopened email doesn’t generate leads whether is plain text or nicely designed html. Too confusing.

MarketingProfs Speakers - Link List

Smashmouth Marketing

Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. Thanks to all of you for a great conference! LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn.

MarketingProfs Speakers - Link List

Smashmouth Marketing

Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. Thanks to all of you for a great conference! Schmid & Associates blog/site LinkedIn Aneta Hall Pitney Bowes @anetah blog/site LinkedIn Gretchen Harding Intuit @1practicalgal blog/site LinkedIn Beth Harte Harte Marketing & Communications @BethHarte blog/site LinkedIn Rob Helmke Plastic Ingenuity, Inc. Just send me the links.

Inbound Marketing Goes Global

Hubspot

Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended. So much great content was tweeted and retweeted that this relatively small conference became a Global Trending Topic ! Panel says: Fear, doubt, pride “ “Philips: “U don't need more leads. We crave knowledge. Very solid!”

Gerhard - The Sales 2.0 Host

Smashmouth Marketing

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". Gerhard : It wasn't Forrester who said that, it was IDC. Many CEO's don't have the guts to challenge themselves or their organizations to go on the offensive, to grab market share and lead their companies out of the recession. conference? conference. Mike : Sales 2.0

Gerhard - The Sales 2.0 Host

Smashmouth Marketing

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". Gerhard : It wasn't Forrester who said that, it was IDC. Many CEO's don't have the guts to challenge themselves or their organizations to go on the offensive, to grab market share and lead their companies out of the recession. conference? conference. Mike : Sales 2.0

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

It’s… Read more… Doug Kessler | March 28th, 2008 | no comments Why ‘Web-to-Lead’ Forms Suck for B2B Lead Generation I just returned from a great week away in the Inner Hebrides - the small cluster of islands to the west of Glasgow. Got the following error pop-up from a security app deep in the… Read more… Roger Warner | December 21st, 2007 | no comments LinkedIn: Facebook for ugly people? A few people were so incensed they contacted me to say I was talking nonsense. Come and get it! Come and get it! World&#. See it here.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Lead Generation Blog. Blogs. Books. Others.

copywriting that sells: powerful copy is easier than you think

The Effective Marketer

Examples of objectives for your copy: Sell Lead generation Public Relations Generate Interest Promote Create anticipation Arouse Curiosity Provide information Examples of actions you may want your readers to take: Call Return a response card Visit a store Place an order Join up Ask for an estimate Give feedback / fill out a survey Tweet or blog about it 2. “ I usually Copywriting that sells.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? It’s a great place for businesses to make relevant LinkedIn users aware of their brand.

Better Social Selling, an Interview with Jill Rowley

B2B Lead Generation Blog

Have you ever wondered about how you can leverage social selling for better lead generation and business development? I literally just had this question, being interviewed for a Forrester research report on social selling. That whole “more” approach, and “all about leads” approach, “my company, my product, my customers, as a salesperson.