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The Best Marketing Conferences Of 2015

B2B Marketing Insider

In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? even invited people to rank which marketing conferences  in 2014 they thought would be the best marketing events in the coming year. Without any further ado, here is: The Best Marketing Conferences Of 2015. have also heard great things about this conference.

There is no community on social media

grow - Practical Marketing Solutions

And when I saw that headline reporting on a speech provided by a Forrester executive , it made me pause. If you want a community, you need to build a community, and that means a branded community on a domain you own. I am generally a fan of Forrester and their research but this observation has me dumbfounded. Now that’s a headline that gets your attention, right? Your thoughts?

Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.  A great way to accomplish this, is on LinkedIn.”

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them. Did I forget a conference? Also, the earlier you register usually the better deal you can get. United States License.

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Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

It's All About Revenue

To help marketing executives navigate this complex course, we are bringing together hundreds of modern marketers from many sophisticated marketing teams for prestigious brands at the Oracle Marketing Cloud Interact 2014 conference in San Francisco, starting today. Of course, no marketing conference would be complete without networking opportunities and a good old-fashioned party.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital  from Forrester Research. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Improving customer experience across channels was also top of mind.

The Revenue Performance Management Bandwagon

It's All About Revenue

In 2008, we began to have conversations with our customers that went well beyond the familiar language of campaigns, lead scoring and lead nurturing. We read a Conference Board research report that named the top challenge for CEOs: “sustained and steady top-line growth.” On a sunny morning in Vienna, VA in March 2010, Revenue Performance Management (RPM) was born.   I was there.  I saw it.   The ideas that we were discussing with our clients for over a year came together in a heated Executive Team meeting in an Eloqua conference room. LinkedIn. Trust me.”).

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Blog Create a blog for the conference and source content from speakers and attendees. Use this to your advantage.

78 Tweetable Moments From Social Media Plus #SMPlus

B2B Marketing Insider

Returning from a conference I always have that crazy buzzing going on in my head. This week I attended the Social Media Plus conference in downtown Philadelphia, PA and for the second year in a row, the organizers of the event did an amazing job bringing together some of the best minds in social media in both the speakers and the attendees. Brand, Reputation, PR, Community, Cust Serv, R&D, Sales / Leads – “The 7 Business Drivers of social” @jasonfalls. Forrester Study. hemmons: LinkedIn is Facebook with a tie. Serve. Don’t Sell.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Important caveat:  Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Also you’re right of course – social is for more than ‘generating leads.’ Why are social analytics so important? The compass idea illustrates this clearly.

How Helping Others Helps You …Get More Links

KoMarketing Associates

Site owners and publishers are immensely skeptical when they receive the email correspondence from the SEO practitioner. I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. Offer Free SEO Assistance.

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2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. He was an early adopter of LinkedIn and Twitter , and is a frequent speaker at industry conferences and universities. Chris Adams – @chrishadams. in August 2006. Founder of St.

28 Awesome B2B Social Media Statistics

Social Media B2B

B2B advertising spend on social media and lead generation sites is forecast to grow at an annualized rate of 21% and 17% respectively to 2013. Forrester predicts B2B interactive marketing spending to reach $4.8 Focus : According to an eMarketer study, B2B online marketers focus on lead generation (38%), retention (34%) and awareness (28%).  ( Source ). The top applications for the use of social media for b2b marketers are thought leadership (59.8%), lead generation (48.9%), customer feedback (45.7%) and advertising on sites (34.7%). Source ). Source ). Source ).

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Think about: Videos Webinars Presentations eBooks Whitepapers Sales Collateral Blog Posts Tweets Facebook Comments/Likes/etc LinkedIn (company page, discussions, etc.) Does it sound familiar?

Marketing Automation Catching On Fire

The Effective Marketer

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. Interesting to note that the majority of the players only came to existence not even 5 years ago. Keep going!

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Dan, Madison Ave is waiting for you when you get home! | Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! Mark personally drives his many conferences on communications and social media. Adam L.

10 New Websites to Add to Your Social Media Blog List in 2013

WindMill Networking

We have more choices than ever from which to learn about social media, whether it’s a Social Media MBA program like the one I help teach at Rutger’s University , the ever-growing number of social media conferences , or the numerous  social media books  that have been published. On Looking for new blogs to follow in 2013 for unique and insightful information on social media?

List 50

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. In reading dozens of blogposts on the topic, I recently came across a post by Mac MacIntosh who writes the Sales Lead Insights blog that made me go “hmmm….” Industry trade shows or conferences (in person) – 59%.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. wrote an eight part series on building an effective lead generation program a while back. Could Facebook become a Lead Nurturing platform?

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The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. I do this only occasionally, however, as my friends/followers on each site don’t have much overlap. This is an important advantage, as I bought a $30 lavalier microphone and can now grab good audio even at crowded conferences, etc. Smart. implement bit.ly Nifty. Thanks!

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2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.  Dan, Madison Ave is waiting for you when you get home! | Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! Mark personally drives his many conferences on communications and social media. Adam L.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

Research has revealed that buying cycles have changed dramatically through the Great Recession, as: 62% of technology vendors need more leads in order to generate the same amount of sales; 72% indicate an increase in buying cycle time over the past 6 month, while the buying cycle timeframe has increased over 10% in the past 12 months. Frugalnomics in Full Effect: Forrester and Gartner.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference (in: Marketing and Strategy Innovation).and One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8%

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The State of the Blogosphere 2010

delicious b2bmarketing

Tools, networks and services that cater to the role of the curator will emerge, with several already leading the way. Forrester estimates that 70% of social media users are simply consumers, those who search and consume the content available today…but never say anything in public about it. BrianSolis.com is among the worlds leading business and marketing online resources.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. By sharing their experiences with friends on Facebook, Twitter, LinkedIn, Google, Yahoo, MySpace, etc. Or do I interpret this wrong?

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Big but concise lead-in. Big lead-in helps keep users reading. What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). An unopened email doesn’t generate leads whether is plain text or nicely designed html. Too confusing.

MarketingProfs Speakers - Link List

Smashmouth Marketing

Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. Thanks to all of you for a great conference! LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn. LinkedIn.

MarketingProfs Speakers - Link List

Smashmouth Marketing

Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. Thanks to all of you for a great conference! Schmid & Associates blog/site LinkedIn Aneta Hall Pitney Bowes @anetah blog/site LinkedIn Gretchen Harding Intuit @1practicalgal blog/site LinkedIn Beth Harte Harte Marketing & Communications @BethHarte blog/site LinkedIn Rob Helmke Plastic Ingenuity, Inc. Just send me the links.

Inbound Marketing Goes Global

Hubspot

Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended. So much great content was tweeted and retweeted that this relatively small conference became a Global Trending Topic ! Panel says: Fear, doubt, pride “ “Philips: “U don't need more leads. need more TIME with QUALIFIED leads.

Gerhard - The Sales 2.0 Host

Smashmouth Marketing

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". Gerhard : It wasn't Forrester who said that, it was IDC. Many CEO's don't have the guts to challenge themselves or their organizations to go on the offensive, to grab market share and lead their companies out of the recession. conference? conference. 2.1 or 3.0? sales

Gerhard - The Sales 2.0 Host

Smashmouth Marketing

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". Gerhard : It wasn't Forrester who said that, it was IDC. Many CEO's don't have the guts to challenge themselves or their organizations to go on the offensive, to grab market share and lead their companies out of the recession. conference? conference. 2.1 or 3.0?

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

It’s… Read more… Doug Kessler | March 28th, 2008 | no comments Why ‘Web-to-Lead’ Forms Suck for B2B Lead Generation I just returned from a great week away in the Inner Hebrides - the small cluster of islands to the west of Glasgow. Got the following error pop-up from a security app deep in the… Read more… Roger Warner | December 21st, 2007 | no comments LinkedIn: Facebook for ugly people? The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Come and get it! Come and get it! World&#.  See it here.

Paper 12

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Lead Generation Blog. Blogs. Books. Others.

copywriting that sells: powerful copy is easier than you think

The Effective Marketer

Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Copywriting That Sells: Powerful Copy is Easier than You Think Writing great copy is easy. usually Copywriting that sells.

RSS 2

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages?  It’s a great place for businesses to make relevant LinkedIn users aware of their brand. blogs.