Contently

FEBRUARY 22, 2023

Big, elaborate events such as conferences switched to a livestream model during the pandemic. And that audience includes two key demographics for most brands: Gen Zers and millennials, who now list short-form video as their preferred format to learn about new products.

Top of Funnel 198

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 198

Salesforce Marketing Cloud

MAY 6, 2024

According to the National Conference of State Legislatures , 40 states have proposed or enacted dozens of bills focused on regulating the design, development and use of AI. But there does not exist — yet — any national standard or baseline for doing so. In the absence of national regulation, individual states have stepped up.

Ethics 116

Ethics Transparency Guidelines Paid Search Agency 116

Kaon

SEPTEMBER 23, 2015

First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. This will give you a sense of how you should talk to your prospect. Then, you need to focus on the buyer’s journey.

Top of Funnel 100

Top of Funnel Hubspot Conference Buyer's Journey 100

Webbiquity

MAY 26, 2020

The PromoLeaf study found that 60% of respondents prefer attending conferences hosted using sustainable practices, with more than a quarter strongly preferring such conferences. As alluded to above, 60% of respondents prefer to attend conferences “hosted in a sustainable fashion,” and 27% strongly prefer this.

Conference 182

Conference Case Studies Practices Trends 182

Martech

NOVEMBER 10, 2023

Triple down on privacy In an era where privacy is no longer confined to specialized conferences but is part of everyday consumer conversations, it’s crucial to understand the evolving landscape. Focus on understanding user motivations rather than generic demographics.

Privacy Policies 108

Privacy Policies Privacy Ad Exchange Differentiation 108

Martech

JANUARY 3, 2022

“As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our MarTech conference. 3 ways marketers can build trust with data ethics. What it is.

Ethics 136

Ethics Trust Marketing Ad Building Planning 136

Outreach

JUNE 2, 2020

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. Then we mobilized.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

LeanData

NOVEMBER 22, 2022

Your hard-working sales reps hustle to chat with every conference attendee with a pulse. So you count yourself lucky if, at the end of the conference, you fly home with a handful of potential customers and 2,000+ badge scans. For many organizations, conference follow up looks like this: . (1) A lot, it turns out.

Trade Show 98

Trade Show Cost per Lead Buy ROI 98

Marketing Insider Group

FEBRUARY 6, 2023

The customer experience (CX) is not entirely digital, with differences based upon demographics and firmographics. As I have said at a variety of marketing conferences, events, and webinars in recent times – “It’s a great time to be in B2B marketing – enjoy!” So – “skate to where the puck is going, not to where it’s been.”

B2B Thought Leadership 228

B2B Thought Leadership Lead Ranking B2B Marketing Planning 228

Martech

OCTOBER 25, 2021

This was the conclusion made by Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. More from the MarTech Conference >> “This essentially means consolidating three types of data,” Silhol said. Using personalization to create marketing moments.

Personalization 101

Personalization Digital Asset Management Brand Identity Branding 101

Customer Experience Matrix

MARCH 24, 2011

I took a break from my usual obsessions yesterday to attend the New York edition of MediaPost’s OMMA Metrics and Measurement conference. Online ad buying is more like buying print ads or mailing lists: you may have some sense of the audience demographics, but the only way to really know how it will perform is to run a test.

Conference 120

Conference Paid Search Agency Ads Webcast 120

Stevens & Tate

FEBRUARY 29, 2024

Learning Marketing Trends and Ideas BuildX Conference – Women in Construction 2024 The Madison Area Builders Association, Milwaukee Metropolitan Builders Association, and NARI of Madison are collaborating to organize the BuildX conference, a one-day event focused on empowering women in the construction industry.

Trends 88

Trends Marketing & Strategy Conference Lead Scoring 88

Marketing Insider Group

JUNE 14, 2021

Instagram can be a brilliant place to advertise and market to higher-earning demographics. The largest demographic is 30 to 49-year-old males. Share videos of events or conferences you attend. Instagram continues growing steadily – with 1 billion monthly active users. Make your videos visually eye-catching and engaging.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Top Rank Marketing

DECEMBER 29, 2023

B2B Leaders Say Supply Chain Management Systems Are Most Important to the Customer Journey 17 percent of a B2B buyer’s complete purchasing journey is spent with a sales representative, with 44 percent of B2B buyers in the millennial demographic preferring no sales representative communication at all, while 87 percent of B2B leaders in the U.S.

Paid Search Agency 133

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 133

Hubspot

JANUARY 30, 2024

Because this demographic is undergoing a massive boom. ? Africa is the Benjamin Button of population demographics. You could look at mentorship programs like One Day , events like Latitude59 or the Africa Entrepreneur Conference , communities like Trends, or SaaS tools tailored for African startups.

Paid Search Agency 67

Paid Search Agency Startups Demographics Advertising Agencies 67

Marketing Insider Group

DECEMBER 10, 2019

Has your company tasked you with finding the keynote speaker for an upcoming industry conference? As someone who speaks at conferences for my industry regularly, I’d like to share some tips that will increase your chance of success. Otherwise, the marquee event at your conference will likely devolve into a yawnfest.

Conference 199

Conference Best Practices Digital Transformation Paid Search Agency 199

KoMarketing Associates

APRIL 25, 2017

Work Demographics. With B2B being the focus of your business, there are some terrific methods to reach others in business, using work demographic targeting. Demographics > Work > Industries > Browse the list provided and select relevant ones. Here are some you may want to create and test: Lead – Lookalikes.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

Martech

JANUARY 28, 2022

“Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference. “So, He added, “This is great to build broad campaigns, but it might not be sufficient when current customers expect a lot of personalization and a certain level of relationship.”.

Digital Asset Management 115

Digital Asset Management Personalization Peer-to-peer Work Management 115

Martech

SEPTEMBER 18, 2023

We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI. Those are the demographic of accounts that we found are really looking to deliver an English ESL or a Spanish-to-English program.

Ideal Customer Profiles 115

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 115

Onalytica B2B

FEBRUARY 28, 2018

TopRank Marketing recently published a great blog listing the top 50 Social Media Marketing Influencers to Learn From in 2018 , which looked at the speakers for the SMMW18 conference and made some great recommendations on which presentations to see, who to follow online and who to set up a meeting with. TOP INFLUENCERS FOR EACH TRACK.

Conference 41

Conference Lead Scoring Lead Ranking Social Media 41

Martech

NOVEMBER 8, 2021

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. More from the MarTech Conference >> Sony’s marketing data strategy. What are the benefits of customer data platforms?

Interactive Marketing 91

Interactive Marketing Enterprise Management Marketing & Strategy Marketing Strategy 91

Martech

NOVEMBER 14, 2023

“Figure out how you want to segment and then reverse engineer that backwards,” said Ali Schwanke, founder of consultancy Simple Strat, in a presentation at The MarTech Conference. Too often, marketers break down their customers into segments by role or demographics.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Automation Advertising Agencies 114

Martech

OCTOBER 4, 2022

“Online events tend to draw larger audiences than in-person events — at least that’s our experience — and they’re less expensive and time consuming to produce and attend,” said Marc Sirkin, Third Door Media’s EVP product and technology, at The MarTech Conference. Registration.

Top of Funnel 99

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 99

Webbiquity

APRIL 18, 2019

These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings). The music selection depends on the type of event and audience demographics. Pick a creative event agency. The Bottom Line.

Advertising Agencies 171

Advertising Agencies Tips Paid Search Agency Enterprise Management 171

Martech

NOVEMBER 5, 2021

With so many channels, devices, and demographic segments, it’s easy for marketers to lose track of consumer information. More from the MarTech Conference >> 2. ” Watch the full presentation from our MarTech conference here (free registration required). What are the benefits of customer data platforms?

Ideal Customer Profiles 109

Ideal Customer Profiles Touchpoints Aggregators Conference 109

Stevens & Tate

JULY 3, 2023

Noteworthy Marketing News Peloton to relaunch brand as company continues to struggle Peloton aims to reposition its brand to appeal to a wider demographic. Google Marketing Live 2023: Here’s what you need to know The Google Marketing Live conference, held in San Francisco, showcased updates on Google’s marketing landscape.

Trends 69

Trends Planning Paid Search Agency Youtube 69

ClickZ

MARCH 4, 2021

Make your way to your computer and begin your workday: email, websites, and one video conference after another on Zoom, Teams, WebEx, and half a dozen other platforms. The buses with big logos for a competitor roaming around outside a company’s user conference. Turn on the TV and catch the morning shows.

Advertisements 115

Advertisements Advertising Guerilla Marketing Privacy 115

Martech

SEPTEMBER 7, 2022

However, their core demographic is younger and not well-suited for the typical B2B campaign. I predict that there will be some new announcements about Microsoft Mesh this October during their flagship developer conference, Ignite , and I can’t wait! So that leaves us with Google and Microsoft.

Enterprise Management 105

Enterprise Management B2B Marketing B2B Marketing Management 105

Webbiquity

JUNE 2, 2020

Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea. Image credit: Product School on Unsplash.

Peer-to-peer 198

Peer-to-peer Storytelling Ideal Customer Profiles Conference 198

Heinz Marketing

FEBRUARY 17, 2023

The Digital Shift Traditionally, the best way to win over your leads in the B2B healthcare marketing space was to meet one-on-one typically through some kind of event, however, because of the pandemic, the healthcare industry took a huge digital turn, providing telehealth and attending conferences over video.

Work Management 99

Work Management Marketing Management B2B Marketing B2B 99

Marketing Insider Group

SEPTEMBER 15, 2020

Different demographics shop and interact with the internet in distinct ways. Guests at the Hilton America’s Leadership Conference each received a wearable device that allowed them to seamlessly exchange contact information. . Incorporate Wearable Technology. Wearables offer a unique phygital marketing opportunity.

Examples 357

Examples Planning Work Management B2B Thought Leadership 357

Contently

FEBRUARY 17, 2017

They can also work well for gathering important customer information, such as contact details and demographic data. Set up a conference or summit to discuss the latest trends and share your insights. Say you want to establish your company’s expertise in B2B software.

Event Marketing 163

Event Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 163

seo.co

APRIL 19, 2023

By adhering to these foundational principles, you’ll not only increase your chances of getting seen, but you’ll also demonstrate your knowledge of marketing fundamentals: Demographic targeting. The better you understand the demographic, and the more finely tuned your strategy is, the more effective it’s going to be.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

The Point

SEPTEMBER 11, 2017

In addition to the potential for highly competitive metrics (click-through, conversion rates), advertising on LinkedIn offers another key advantage compared to SEM, namely the ability through audience definition to ensure that the only people who see your ad are those who meet a tightly defined target demographic.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

6sense

DECEMBER 8, 2021

And in CMO Coffee Talk, a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Conferences and events bring together some of the brightest minds in any industry.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Convince & Convert

JULY 17, 2015

Use tools such as Compete and SimilarWeb to gauge demographics and audience size. Get into the conference scene. I’m not just talking about marketing conferences. Rather, attend any conference where bloggers in your niche vertical will be. Then, figure out whether it already has posts that reach your target market.

Verticals 157

Verticals Blogger Conference Custom Publishing 157

Martech

DECEMBER 13, 2022

Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. This is where demographic and behavioral information comes in…We can make better decisions, update our segments and then improve the process once again in a sort of cyclical fashion.”.

Effectiveness 101

Effectiveness Marketing Automation Services Ad Building Work Management 101