Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   But with so much on a marketer’s plate these days, not all 4300 could attend this half day event.     2.   Why? .

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Onalytica B2B

JANUARY 18, 2018

Moni Oloyede – Marketing Technology & Marketing Operations Specialist. Key Topics: Martech, Marketing Operations. Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. I’m very passionate about marketing operations. No, leads are pushed down the funnel.

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Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Content4Demand

FEBRUARY 7, 2020

The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. Kelvin Gee, Sr.

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Case Study Case Studies Studies Work Management 54

NetLine

DECEMBER 1, 2020

That’s why we’re excited about our most recent Marketer in our Showcase. Meet the Senior Marketing Manager at DocASAP , Nathan Huet – A savvy expert at putting data to work to understand how he can leverage the power of content to deliver quality leads to his sales team.

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LeanData

SEPTEMBER 7, 2021

Throughout the year, it brings Ops professionals – running the gamut of Marketing, Sales, Revenue, Sales Development and Customer Success operations – together to advance to collective cause. This year’s event, the 6th annual OpsStars conference, Powering the Modern Revenue Engine , will be no exception.

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Marketing Analytics Tools Lead Ranking Work Management Digital Marketing Funnels 52

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. I’m just not sure the rest of us are quite there yet.

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Heinz Marketing

MARCH 21, 2022

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt : All right.

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LeadSloth

FEBRUARY 15, 2010

What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. Some featured events: Silverpop B2B Marketing University. Sales & Marketing 2.0

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The Point

MARCH 18, 2011

Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino , Marketing Director at Marketo (and renowned all-around Content Marketing Queen.) ideas for weaving social media into lead generation and lead nurturing programs.

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LeanData

OCTOBER 27, 2021

I’m sticking to my position, and here’s why: On the Revenue team side of the house, as a function, we have nearly non-stop conversations regarding the need to align Marketing and Sales. The embodiment of this alignment between Sales and Marketing is, of course, the SDR. The plight of the SDR. But, it tends to be true.

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Sales Management Ideal Customer Profiles Marketing Analytics Tools Top of Funnel 52

Cintell

NOVEMBER 9, 2015

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Erika Goldwater, VP of Marketing, ANNUITAS.

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LeanData

SEPTEMBER 5, 2017

The fall conference season is about to kick into high gear. That’s important at LeanData because, like many B2B technology companies, we see trade shows as a huge part of our Demand Generation strategy. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. Getting Started.

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Work Management Marketing Management Trade Show Marketing Automation Services 59

ANNUITAS

SEPTEMBER 9, 2011

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon.

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Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

ANNUITAS

JANUARY 4, 2012

Instead, I have chosen to produce a list of resolutions for this New Year. They stem from discussions I’ve had with marketers over the past year. Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. These resolutions are not mine alone. They’re right. Change is hard.

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The Point

MARCH 12, 2012

I’ve made the case previously in this space how one of the easiest way to gain a quick return from any investment in marketing automation is to apply the technology towards more efficient and systematic follow-up to inbound leads. The odds of contacting a lead if called within five minutes versus even 30 minutes are 100x greater.

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LeanData

SEPTEMBER 22, 2017

Our lead matching and routing solutions for B2B companies have incredible product-market fit. Our current customers love telling me about the impact we’ve had on their strategies around more effectively orchestrating demand generation. But that assumes we have all the answers.

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Ideal Customer Profiles Elasticity Lock-In Validation 51

LeanData

SEPTEMBER 5, 2017

The fall conference season is about to kick into high gear. That’s important at LeanData because, like many B2B technology companies, we see trade shows as a huge part of our Demand Generation strategy. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. Getting Started.

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Work Management Marketing Management Trade Show Marketing Automation Services 40

LeanData

OCTOBER 13, 2016

SAN FRANCISCO — Nick Ezzo compares running a smart demand generation process to the evolution of naval ships. And, yes, that’s definitely not an analogy that you hear everyday from a B2B marketer. Well, I approach marketing the same way. As everyone knows, MarTech products have flooded the market. But hear him out.

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Work Management Lead Ranking Lead Scoring Marketing Management 40

LeanData

OCTOBER 13, 2016

SAN FRANCISCO — Nick Ezzo compares running a smart demand generation process to the evolution of naval ships. And, yes, that’s definitely not an analogy that you hear everyday from a B2B marketer. Well, I approach marketing the same way. As everyone knows, MarTech products have flooded the market. But hear him out.

Work Management 40

Work Management Lead Ranking Lead Scoring Marketing Management 40

LeanData

OCTOBER 13, 2016

SAN FRANCISCO — Nick Ezzo compares running a smart demand generation process to the evolution of naval ships. And, yes, that’s definitely not an analogy that you hear everyday from a B2B marketer. Well, I approach marketing the same way. As everyone knows, MarTech products have flooded the market. But hear him out.

Work Management 40

Work Management Lead Ranking Lead Scoring Marketing Management 40

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. You don’t need to work in digital marketing long before you start hearing about Neil Patel.

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Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

LeanData

SEPTEMBER 22, 2017

Our lead matching and routing solutions for B2B companies have incredible product-market fit. Our current customers love telling me about the impact we’ve had on their strategies around more effectively orchestrating demand generation. But that assumes we have all the answers.

Ideal Customer Profiles 40

Ideal Customer Profiles Elasticity Lock-In Validation 40

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

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Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

AUGUST 31, 2011

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference.

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Marketo Marketing Management Event Marketing Software 48

LeanData

AUGUST 24, 2017

Masha Finkelstein has a simple philosophy when it comes to evaluating software solutions to boost her marketing efforts. I’m always thinking about ways to better optimize my tech stack,” said Finkelstein, the director of demand generation at BetterWorks. “So Less is more. So the more I can do with less, the better.

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Marketing Management Budget Programs Peer-to-peer Webinar Metrics 45

LeanData

AUGUST 24, 2017

Masha Finkelstein has a simple philosophy when it comes to evaluating software solutions to boost her marketing efforts. I’m always thinking about ways to better optimize my tech stack,” said Finkelstein, the director of demand generation at BetterWorks. “So Less is more. So the more I can do with less, the better.

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Marketing Management Budget Programs Peer-to-peer Webinar Metrics 40

B2B Marketing Zone Posts

DECEMBER 7, 2009

One of the really cool things about the B2B Marketing Zone and Browse My Stuff is the ability of the system to determine hot topics or trends based on the content that is being brought together in topic hubs. Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Marketing Automation.

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TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. You don’t need to work in digital marketing long before you start hearing about Neil Patel.

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Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Adobe Experience Cloud Blog

OCTOBER 28, 2008

The next interview in the B2B Marketing thought leader interview series is with Robert J. Tell us a little bit about how you got into B2B marketing. I originally started my career in direct marketing where I worked with some of the largest B2B and B2C companies in the world. and what you like most about it. Never stop learning!

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Thought Leadership Marketing Automation Services Marketing Automation Automation 48

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. All / Marketing Operations / Sales Development / Sales Operations /. Key takeaway: “There are key pillars when building your Account-Based Marketing strategies.

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Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

thePoint

MAY 25, 2018

With your inventory scores in hand (see Pre-requisite Work), we are ready to locate those gaps in knowledge, skills, or time and start considering what will be a priority in either hiring (as budget allows) or outsourcing in order to accomplish your now-progressing marketing mission. High-Level Marketing Tasks. Pre-requisite Work.

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Paid Search Agency Work Management Sales Management Marketing Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. All / Marketing Operations / Sales Development / Sales Operations /. Key takeaway: “There are key pillars when building your Account-Based Marketing strategies.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. All / Marketing Operations / Sales Development / Sales Operations /. Key takeaway: “There are key pillars when building your Account-Based Marketing strategies.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. All / Marketing Operations / Sales Development / Sales Operations /. Key takeaway: “There are key pillars when building your Account-Based Marketing strategies.

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Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

PureB2B

MAY 7, 2017

Many businesses spend a great deal of time and resources on lead generation. This is completely understandable since, without a consistent influx of new leads, a business simply can’t grow. Content Marketing – Everyone’s got a content success story. Creative Ideas for Lead Generation. A new lead.

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Creativity Lead Ranking Lead Scoring Generation 86

markempa

APRIL 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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ROMI Lead Generation Work Management B2B Marketing 120

markempa

FEBRUARY 12, 2018

Most of us are solving sales and marketing problems. According to Brent Adamson, Principal Executive Advisor, Gartner, “empathy” is the one word that matters most to sales [and marketing] success. I find both of those attributes of empathy to be potentially hugely powerful for anyone in sales or marketing. How customers think.

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