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Q&A with Alicia Arnold: The MarTech Conference

Martech

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. Q: Can’t we measure customer experience by doing some social listening and sentiment analysis? Get MarTech!

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Conference Takeaways: 2022 ANA Digital & Social Media Conference

Rain: The Growth Agency

By Erik Hernandez, Social Media Content Specialist, Alexander Harbert-Castro, Marketing Intern The 2022 ANA Digital & Social Media Conference captured discussions from leading marketers about the latest in digital technologies, leveraging industries like gaming, and navigating measurement across social media platforms.

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Tired of Virtual Conferences? Check Out These 5 Professional Development Resources for Marketers

Marketing Insider Group

Some of the most popular conferences in marketing, like HubSpot’s Inbound 2020, went fully virtual this year. This Old Marketing , a podcast from Content Marketing Institute, is a must-listen for anyone who deals in content. To sharpen your social media skills, go with Buffer’s The Science of Social Media.

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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. Study Best Practices.

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How to Draw the Most Popular Speakers in the Industry to Your Conference

Marketing Insider Group

A conference is nothing without keynote speakers. You could plan the most exciting, innovative conference in your industry for years, but the speakers you advertise will be its biggest drawcard. It starts with selecting the right industry leaders for your conference. Active social media presence.

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13 Social Media Video Content Examples: Amplify Your Social Media Traffic

Brandpoint

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. But, don’t forget: it’s important to not do video just for the sake of creating video content. Here are 13 solid video content ideas to bolster your social media presence: 1.

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5 Reasons to Invest in B2B Conferences and Events

Zoominfo

There’s no way around it—industry conferences and networking events are expensive. Keep reading for our top five reasons to send your employees to a B2B conference or tradeshow this year! Keep reading for our top five reasons to send your employees to a B2B conference or tradeshow this year! Content creation.