Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

Social Media 104

Social Media Consulting Media Work Management 104

The Forward Observer

MARCH 15, 2024

is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. He is also a consultant, conference speaker, and Emeritus Professor at USC.

Brand Identity 183

Brand Identity Branding Work Management Marketing Management 183

Thinkers360

MARCH 8, 2024

In this edition, we speak with Dr. Cynthia Young , founder and CEO of CJ Young Consulting, LLC , a knowledge management consulting firm in Chesapeake, VA. Before founding CJ Young Consulting, she retired from the U.S. In 2020, I opened my company as Founder/CEO/party-of-one, CJ Young Consulting, LLC.

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

Thinkers360

FEBRUARY 23, 2024

At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting. Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events. Engage Marketing Conference. Portland Tech Leadership Conference.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Rev

MAY 16, 2019

I’ve never been to a B2B Marketing Conference before. Whether you’re a conference newbie like me, or a seasoned pro, here’s a few key takeaways from ATX that you can use to make your next B2B conference a big win with a measurable ROI. Or, Gidget Goes to SiriusDecisions Summit 2019. Cards on the table? I did not.).

Conference 122

Conference Account Based Marketing B2B ABM 122

Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. Some marketers define anyone who fills out a form or attends an online or physical event as a lead. And we accomplished this by focusing on giving sales what they wanted: truly qualified leads.

Lead Ranking 273

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 273

ViewPoint

APRIL 19, 2017

On April 13, 2017, I attended the #OutBound conference in Atlanta, GA. Here are inspiring snippets from Jeb from the conference: “The pipe is life.”. This belief is keeping him busy: “ My business is split evenly between speaking and consulting. The coffee was hot and the lunch was great. Simplified. ” And “ Sales Management.

Conference 149

Conference PointClear Cold Calling Work Management 149

Hubspot

JUNE 10, 2020

In 2020, many companies have needed to pivot to virtual conferences. More than likely, we'll continue to see a rise in virtual conferences over the coming years. It makes sense: Virtual conferences enable you to lower set-up costs as well as cost of admission, and increases the opportunity for people across the globe to attend.

Conference 97

Conference Paid Search Agency Companies Peer-to-peer 97

Hinge Marketing

DECEMBER 16, 2020

Lead generation is already a challenging task. Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. How do marketers, BD staff, or sales teams, generate the number of leads they need to grow their firms or companies? for 12 months.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Converge 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

chiefmartech

JANUARY 27, 2020

It might be the dead of winter right now, but spring is only a couple of months away — as is the next MarTech Conference , April 15-17 at the San Jose Convention Center. Helen Abramova , Marketing Technology Lead at Verizon Business Group. The agenda is 95% complete — a few surprise additions are in the works.

Conference 85

Conference Enterprise Management eCommerce CMO 85

Jackie Walts

NOVEMBER 3, 2021

And fun fact – promoting a webinar or conference in your signature counts as a second offer, so don’t try to slip that in. If you post content, you need to be able to build landing pages and manage lead flow. Test, track, rinse, repeat. Where do you find leads? They did some research and think they can bring you leads.

Demand Generation 56

Demand Generation Consulting Demand Generation 56

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

accelerate agency

JUNE 30, 2021

For these reasons, SaaS conferences deserve a lot of attention right now. Below, we’ll look at the reasons why SaaS conferences are worth it, together with getting prepared for your own attendance, plus our top 10 must-attend festivals for the remainder of 2021. Why attend an SaaS conference? Why attend an SaaS conference?

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Marketing Insider Group

NOVEMBER 21, 2022

Salesforce’s annual event, Dreamforce, has taken this trend to heart by partnering with mindfulness organizations to provide guided meditations and mindfulness sessions during the four-day conference, as well as running yoga sessions and fun runs. If you’re about to book the conference room in your local hotel for your next event, stop!

Trends 279

Trends Marketing AI Co-Registration Conference 279

Biznology

MAY 1, 2019

In this week’s installment of Wednesday Wisdom, Consultants Collective member consultant Hester Tinti-Kane continues her series on human-centered marketing. From the classroom to the conference room. So let’s move from the classroom to the conference room, from students to professionals. I let them figure that out.

Conference 91

Conference Campaigns Planning Peer-to-peer 91

Customer Experience Matrix

OCTOBER 1, 2011

My colleague Michael Darviche covered the LEAD Marketing Conference in Chicago last week. The Shopper Technology Institute's LEAD Marketing Conference offered telling insights to where it all goes next. Brands and retailers absolutely need consulting help to understand all these. Here’s his report.

Conference 120

Conference Mobile Advertising Lead Scoring Lead Ranking 120

Marketing Insider Group

JUNE 7, 2021

Common guesses may include ads, conferences, or even brand ambassadors on social media. It can help you convert leads and win new customers. You can also use content to boost brand awareness and connect with prospects and leads at every stage of the buyer’s journey. Who is the one true king of marketing? Quick Takeaways.

Content Marketing 339

Content Marketing Planning Marketing Budget Creation Allocation 339

Hubspot

AUGUST 16, 2019

If a company doesn't have the resources to staff a social media team in-house, they aren't out of luck -- as an alternative, they can hire a social media consultant to help them increase their social media presence and grow traffic to their social accounts. How to Become a Successful Social Media Consultant. Network, network, network.

Consulting 77

Consulting Social Media Media Peer-to-peer 77

seo.co

APRIL 19, 2023

Cold emailing : Identify potential SEO leads and reach out to them through email, highlighting the benefits of SEO and how it can improve their business. Networking events : Attend industry events, conferences, and meetups to network with potential local businesses and offer local SEO services. Link building.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

eDataSource

OCTOBER 2, 2019

Another year, another amazing client conference in the books. This leading edge technology uses machine learning to create behavioral models based on the actual activity of over 1.2 but sending fewer emails can often lead to improved deliverability and higher audience engagement. MM real users in our consumer panel.

Conference 51

Conference Deliverability Phishing Lead Ranking 51

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. Download the 2018 High Growth Study: Consulting Firm Edition. Consulting firms posted a median annual growth rate of 9.3

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Biznology

SEPTEMBER 3, 2015

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? Should you launch a client conference of your own? SiriusDecisions, the marketing consulting firm, views its popular Summit as a place to deliver fresh research to its clients, as part of its paid advisory service.

Conference 80

Conference Trends B2B Trade Show 80

Martech

AUGUST 23, 2023

asked Kristina Jaramillo, President of consulting firm Personal ABM at The MarTech Conference. Don’t retrofit your AMB solution “We need to stop listening to experts that tell you to retrofit ABM into existing lead-generating processes, lead tech, and even lead reporting,” said Jaramillo. Get MarTech!

Account Based Marketing 83

Account Based Marketing ABM ROI Top of Funnel 83

Biznology

MARCH 11, 2020

If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. With air travel forbidden, conferences delayed, and working from home becoming common, it’s actually a pretty good time to reach people. Create a Virtual Conference Experience.

Work Management 104

Work Management Cold Calling Marketing Management Urgency Marketing 104

Kaon

SEPTEMBER 22, 2015

Sales and Marketing Alignment- Don’t listen to the Marketing Consultants, presented by CMO of SmartBear, Bryan Semple. Discuss what the number of leads you should be sending to inside sales per week are. Marketing should be sending leads to inside sales every day. What is marketings contribution to revenue?

Hubspot 100

Hubspot Conference CMO Buyer's Journey 100

Hubspot

NOVEMBER 22, 2017

How to Be a Consultant in 9 Simple Steps. You might be ready to become a consultant, but it can be difficult to know where to start. You might be ready to become a consultant, but it can be difficult to know where to start. Here are nine steps to becoming a consultant. Finding a Consulting Niche. Consulting Goals.

Consulting 89

Consulting Work Management Marketing Management Lead Ranking 89

Martech

SEPTEMBER 19, 2023

Data quality and maintaining consistency “Data quality and the ability to look across multiple systems really was foundational for marketing automation [in its history],” said Milton Hwang, principal for consultancy Mission MarTech LLC, at The MarTech Conference. Register for The MarTech Conference here. Get MarTech!

Marketing Automation Services 112

Marketing Automation Services Marketing Automation Automation Lead Scoring 112

B2B Marketing Traction

NOVEMBER 2, 2010

Remember the ad where the two big company consultants sat in front of a corporate business executive’s desk, and when the executive asked them, “What do you do?” ” the consultants said, “Err, we don’t do anything…”? What should you look for when hiring a marketing consultant?

Consulting 100

Consulting Paid Search Agency Work Management Ethics 100

Sales Engine

MAY 19, 2016

In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation.

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Webinar Metrics Marketing & Strategy 159

B2B Marketing Traction

MARCH 7, 2010

Marketing consultants have to come up with great ideas and sell them to their client. How do you know how your marketing consultant can perform through this marketing continuum? It also explains why my process of working from a one-page, written marketing plan and working with great teams leads to successful execution.

Consulting 100

Consulting Planning Marketing Proposals Conference 100

SmartBug Media

NOVEMBER 16, 2020

Lead nurturing is a powerful tool you can use to ensure your brand stays top of mind with prospects. But did you know that 65 percent of B2B marketers have not established any lead nurturing? Before you can create scalable lead nurture workflows, it’s important to identify your buyer personas. Know Your Personas.

Lead Nurturing 78

Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78

The Point

OCTOBER 20, 2014

I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. The simple act of generating leads – primarily through online means – has never been easier.

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

Marketing Insider Group

NOVEMBER 24, 2020

This might lead you to add more related topics to your content calendar. Keyword searches that lead to your page may be irrelevant. Every content marketer needs to know if the content leads to conversions, whatever they may be—email signups, event registrations, purchases, etc. Navigation Metrics. You can see dips and spikes.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Tony Zambito

MAY 4, 2020

Old habits related to how people gathered in meetings, cafeterias, conference rooms, and etc. Demos, Conferences, Conventions On Hold. There will be extreme hesitancy for international travel further complicating the ability to conduct conferences and exhibits. as a major source of leads will have to figure out a new avenue.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

Marketing Insider Group

FEBRUARY 12, 2020

If you’re planning to level up your leadership skills this year, it’s well worth considering attending a leadership conference. If you’re ready for the challenge and looking for some inspiration to set you on the right path, along with valuable networking opportunities, make sure you attend at least one of the following conferences in 2020.

Conference 55

Conference Thought Leadership Enterprise Management Work Management 55