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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? What Is Domain Authority? How Is Domain Authority Calculated?

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What Is Domain Authority?

ClearVoice

What is domain authority? Domain authority (D.A.) Several factors go into scoring your domain authority. Google’s algorithm for its search engine results page (SERP) ranking is notoriously intricate and secretive. Google sheds light on only a few factors influencing ranking , and domain authority isn’t one of them.

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SEO Competitor Analysis: A Step-By-Step Guide

Conductor

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. Technology like Explorer in Conductor can give you a high-level look at how all the content on your domain is performing compared to your competitors.

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How to Perform a Competitor Analysis to Boost SEO

Method and Metric

When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Who might be dominating the SERPs today may not be the same in a few months.

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Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Moz

Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the search KPIs that we work so rigorously to improve. Out of 125K searches, the page only received 273 clicks.

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Mastering Off-Page SEO: Boosting Your Website’s Visibility

Optinmonster

In layperson’s terms, off-page SEO helps search engines understand what others think about your product, services, or website. Here’s a comparison between the two: On-Page SEO Focuses on optimizing elements within your website, such as content , meta tags , URLs, headings , SEO-optimized hosting , and internal linking.

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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. Who are banks actually competing against in the SERPs? Is it primarily other banks?