WebMarketCentral

SEPTEMBER 18, 2008

In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) A growing number of Web 2.0-savvy your title, company and location) and to give them different ways to contact you. and email address. signatures.

Social Media 20

Social Media Web 2.0 Ning Skype 20

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're rolling Web 2.0 More than half of marketers embracing Web 2.0 tools work in small to mid-sized companies.

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

OCTOBER 27, 2008

What are the most popular Web 2.0 Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 tags: most popular Web 2.0 applications?

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

JUNE 25, 2008

Social Tagging Sites, Part 1: Alexa Rankings , April 29, 2007—the Alexa rankings for 42 popular Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building , May 15, 2007—my attempt to provide a quantitative answer to the question of whether, and how much, tagging content on social bookmarking sites helps drive B2B web traffic.

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

MAY 20, 2009

Lesson: vet all choices against the basics: • Does it clearly differentiate our company? • Three to four of them need updates to make them work in a Web 2.0 The company actually uses a blue paw print for their browser icon. The serif font seems old school for a company competing as a leader in modern marketing.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

NOVEMBER 13, 2007

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 The lesson for B2B companies: blogging may be hard work requiring consistent effort, but it is worthwhile for establishing a thought leadership position in your industry. tags: B2B website traffic building, web 2.0

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

SEPTEMBER 15, 2008

I was most interested in learning that the average SEM conversion rate for B2B technology companies is 2.8%. UM Finds Web 2.0 Breeding Consumers 2.0, tags: online advertising ROI, PPC costs, Web 2.0 tags: online advertising ROI, PPC costs, Web 2.0 tags: online advertising ROI, PPC costs, Web 2.0

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

OCTOBER 11, 2007

The social networking of Web 2.0 They aren't designed to promote your product or service directly, but rather to position your company as a thought leader. Used properly, the social media tools of Web 2.0 tags: public relations, PR, market relations, blogger relations, interactive PR, web 2.0,

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? Secrets by Traffic Travis The creators of SEO analysis tool Traffic Travis present a helpful mini-course on using social media to drive web traffic. Tags: Web 2.0 How should you measure the impact of social media?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

DECEMBER 12, 2007

I recently spoke with Jeff Rusinow, a very busy guy who now heads up the Web 2.0 He earlier spent 22 years in retail management, holding senior executive positions at Macy's, Gimbel's, the Hudson Bay Company and, most recently, Kohl's Department Stores, where he served as an Executive Vice President until leaving the company in 2000.

Web 2.0 20

Web 2.0 Viral Marketing Internet Marketing Tagging 20

WebMarketCentral

JULY 9, 2007

Distribute and promote your news through Web 2.0 And most importantly, give them news and information worth sharing. ** technorati tags: interactive PR, Seana Mulcahy, MediaPost, David Meerman Scott, The New Rules of Marketing & PR, book, Six Pillars blog, social media, Web 2.0

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

WebMarketCentral

SEPTEMBER 18, 2007

On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 These are distributed through online distribution services such as PRWeb and promoted through blog posts, podcasts and Web 2.0 social media. “How difficult can it be to read the blogs of reporters you're trying to pitch?

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

AUGUST 1, 2007

Obviously, this tactic isn't available to start-up companies that haven't built a house list over time, and emailing to a rented list should always be done with great caution. Arrange cross-promotion campaigns with partners; another tactic that's tough for start-up companies. in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

MAY 18, 2007

Another tactic is to use a third-party tool such as ReferNow.com , which enables companies to build structured programs for soliciting and rewarding referrals from current customers. It provides smaller companies with the tools to build an offering similar to big company customer rewards management systems (e.g. tags: Web 2.0

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

JANUARY 11, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter. Unlike a company website, Twitter is immediate, informal and personal.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

OCTOBER 12, 2009

Many a SEO Company has tried to manipulate the results to their benefit. Tags: Web 2.0 Google ranks its results based on several hundred quality signals. These range from website backlinks to the actual words on a particular page and whether a website has trust and / or authority. Social Tagging.

Social Media 20

Social Media Web 2.0 Google Media 20

WebMarketCentral

APRIL 22, 2007

There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging. Zimbio Web 2.0

Business Blogging 20

Business Blogging Web 2.0 Digg Tools 20

WebMarketCentral

APRIL 30, 2009

My company blocks all access to social media sites." We're only allowed to use Facebook and LinkedIn for one hour each day, from noon to 1:00, and we're not supposed to say anything about the company." "Our If employees are really determined to waste company time, they'll do so with or without Twitter and Facebook.

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

DECEMBER 22, 2008

Christopher Barger at GM has also been innovative, not just at getting the company involved with bloggers, but in the underlying concept of social media in general: listening to consumers and responding with sincerity and transparency. Tags: Web 2.0 The adversarial model of labor relations is broken. Social Tagging.

Social Media 20

Social Media Web 2.0 Media Blogger 20

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

MARCH 4, 2009

As the recent example of Skittles first turning its website entirely over to social media and then pulling back , companies and brands are still struggling with exactly how to best utilize these tools. Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

JULY 30, 2009

No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Here are four examples of social media marketing RONI: Your company fails to respond to a complaint about your product or service on a social media site.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

JULY 21, 2009

Second, B2B's biggest social media screw-ups by Mark Schaefer demonstrates what can happen when companies are clueless about social media, including thought not limited to Twitter. Click here to follow XYZ Company on Twitter: [link] Thanks Ugh! Tags: Web 2.0 But to get more specific, what constitutes a good b2b tweet?

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

SEPTEMBER 3, 2009

Facebook Steps Up SEO for Brand Pages with Millions of New Indexable Links by Inside Facebook Justin Smith shows how Facebook's indexing changes, designed to make it easier for potential friends to find each other, will also benefit corporate SEO efforts—at least for companies that can attract lots of fans on Facebook. Social Tagging.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

NOVEMBER 30, 2009

Credit Cards: the credit card companies, and services they report data to, know what you buy, when, where, and how much. Our online lives are also of interest to private companies. If you feel compelled to report a bad experience with a company or product, make the criticism fair, accurate and factual. Social Tagging Random.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

JULY 13, 2009

Looking for ideas on how your company could expand its use of social media? Many people add their company website and/or blog. Tags: Web 2.0 You'll find examples here that serve as a great inspiration and starting point. Social Tagging.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary?

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

SEPTEMBER 22, 2009

domain to enhance your company's web presence. Companies Believe Social Media Can Increase Revenue! by Social Media Today Jacob Morgan reviews a report from the Economist Intelligence Unit which concludes that 80% of companies believe social media can increase company revenue. Tags: Web 2.0

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

DECEMBER 31, 2009

How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Tags: Web 2.0 With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

OCTOBER 23, 2006

If a CEO is pleased with the legal advice his company received from the law firm of Dewey, Cheatem, and Howe, is he likely to document that experience online? Social networking will clearly be a winner once that executive recruiter joins LinkedIn. ** Terms: Web 2.0,

Social Networks 20

Social Networks Web 2.0 Advertising Agencies Opinions 20

WebMarketCentral

MARCH 16, 2009

While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement. A company's online presence is no longer limited to its website.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

MARCH 10, 2009

Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., Tags: Web 2.0 They aren't intended to be comprehensive, but rather to identify the high points in the social media topography. 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7% 7 Naymz 12,476 522,953 +93.2%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. So, industry publications, blogs, and analyst reports carry somewhat more weight than a company brochure.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JANUARY 5, 2009

In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. And search engines love social media, which helps expose that rant to anyone searching for the company's name. A few examples.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

JUNE 22, 2009

Tags: Web 2.0

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

APRIL 15, 2009

Tags: Web 2.0

Social Media 20

Social Media Web 2.0 Media PR 20