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Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus

Martech Advisor

Many tech companies have adopted the route of remote working. Create a wiki page where employees can find essential information regarding the crisis, updated work policies during the crisis, and so on. Also, the scare might create room for misinformation. Therefore, it's mandatory to protect your employees. Closing Thoughts.

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Decentralizing Brand Authenticity: How Giant Companies Get Personal

Content Standard

But as our largest companies continue to grow, audiences have also begun to expect ever more specificity and personalization in their interactions with those businesses. Insurance agents don’t just sell you policies, they sell you the perspective on safety, security, and risk that their company holds. It was cute, it was fun.

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What Is the Fourth Industrial Revolution?

Salesforce Marketing Cloud

It’s all happening at an unprecedented, whirlwind pace (and it’s why Salesforce built Customer 360 to help companies keep up with changing customer expectations). In Web2, blogs, wikis, and social media like Twitter and YouTube got introduced, giving people more control over the information they created and shared.

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The 15 Best Video Editing Apps for 2018

Hubspot

The good news: There are several free and inexpensive video editing apps and tools you can download that run the gamut from super simple to Hollywood-level powerful. The following 15 solutions can help you make video magic -- whether your video is meant for Instagram, YouTube, or a similar channel where you audience is hungry for content.

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What Is an API? The Answer in 300 Words or Less

Hubspot

As software companies grow, the staff within those companies quickly realize they have more ideas than they have time and resources to develop them. By creating APIs, companies let third-party developers create applications that can improve usage and adoption of the main platform. YouTube Video Embedding.

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Book Review: Social Media Marketing

Webbiquity

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. This saves time, effort and money in the long run, but it’s a step too many companies skip over.

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6 Niche Marketing Blogs You Need to Read in 2019

Outgrow

More specifically, the blogs of the companies that cater to digital marketing /advertising or offer products in similar niches. Apart from this, Outgrow frequently posts recommendations on marketing tools, blogs, (just like this one) content ideas and sources to help you take your marketing skills up a notch! What is IN then?

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