Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Zoominfo

OCTOBER 20, 2021

Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you have yet to use YouTube in your professional life, this blog post is for you. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 3.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

BOP Design

JULY 13, 2021

But what about videos and video marketing? Well, it depends, do you want people to see and watch your videos? Let’s go ahead and assume that yes, you’d like people – especially prospects – to watch and engage with your videos. Then, yes, SEO is essential for your videos as well. Post It to Your B2B Website.

SEO 159

SEO Video Marketing Marketing Agencies 2 Tips 159

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 83

Statistics Video Marketing Work Management Paid Search Agency 83

Biznology

APRIL 1, 2020

Looking to raise the level of your working-from-home game with video, videoconferencing, video production, virtual classrooms, interactive video, and more? Cisco has enhanced the free version of its Webex videoconferencing software. Managing and distributing your video library. Video messaging. Social Media.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. LinkedIn has over 850 million members globally, with 59 million companies having a LinkedIn Page. Why Sponsored Updates? Multiple targeting options (e.g. Why Nativo? Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Webbiquity

AUGUST 4, 2020

If you’ve got a rock star influencer inside your company, great! A quick note on the ranking methodology: These 10 tools were searched across five popular software comparison sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. You can try it for free with no credit card and no software to download.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Hubspot

JUNE 8, 2021

Did you know that YouTube currently has 2 billion active users a month and is projected to grow to almost 3 billion active users by 2025 ? Now, all that being said, you might be wondering, "How do I grow my YouTube channel so I can drive more traffic to my website and revenue to my business?". Let's get started. Think about it.

Youtube 100

Youtube Advertising Channels Keywords Education 100

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 72

Youtube Features Social Media Ad Exchange 72

Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. You can adjust your settings for Twitter and YouTube to see what interests people in other locations. The company offers free and paid options you should look into. Image Source 8.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Zoominfo

APRIL 22, 2020

ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Ways Companies are Supporting Customers During COVID-19. Keeping us connected. Thinking of our kids.

Paid Search Agency 173

Paid Search Agency Companies Work Management Marketing Management 173

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. B2B companies can use AI and ML to gain a deeper understanding of client behaviors, needs, and priorities. Personalization offers many benefits for B2B companies.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

TrustRadius Marketing

OCTOBER 27, 2022

The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. The vendor selection process refers to when a business identifies a need and seeks out a new software vendor to reach their goals. Otherwise, you’re in for a messy divorce.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Customer Experience Matrix

APRIL 1, 2020

Media tracking company Comscore has also weighed in with an ongoing series of coronavirus analyses. Again, no surprises: streaming video, data, newscasts, and daytime TV viewing are all up. More social media consumption was one answer, with Facebook and Youtube heading the list. Same for Canada and India, incidentally.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Marketing Insider Group

JULY 14, 2021

Every minute, about five hours of content makes its way to YouTube. Others produce videos for search engines, private companies, or TikTok. Content may be digital, such as a blog post, photograph, or video, but that doesn’t mean it can’t be treated as if it’s tangible. Their roles vary. Treat content like a commodity.

Work Management 358

Work Management Tips Copyright Marketing Management 358

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Webbiquity

AUGUST 18, 2020

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. Set up virtual booths with interactive features including images, brochures, data sheets and videos.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. Guest post by Eva Chan. Be adaptable and open to change.

Social Media 308

Social Media Work Management Marketing Management Media 308

Valasys

JANUARY 25, 2024

Are you launching a new product or making a big announcement for your company? Then you need to incorporate video marketing into your strategy! Today, video has become the most engaging and effective medium for reaching your target audience. Remember, one size doesn’t fit all in video marketing.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. We also learned that video isn’t for a select few. In many ways, 2020 was a live streaming year.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing. Businesses are leveraging how-to videos to grow their brand and earn more customers.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Content Standard

APRIL 28, 2020

“Shorter is better” tends to be the mantra for video content marketing. However, documentary-style videos are an engaging and immersive way to drive conversions. These videos seamlessly show how each establishment’s bottom lines and customer experiences have benefited from the partnership with Uber Eats.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

Biznology

JUNE 5, 2017

Starting in 2005, the year YouTube launched, the internet has quickly become dominated by video. The majority of this video content is not business promotional video, but rather consumer-facing content like how-to videos, reality-style videos, gaming videos, and other episodic content that keeps people going back time and time again.

Cost 145

Cost Video Marketing Product Budget Programs 145

Scoop.it

MARCH 7, 2023

While written content remains the foundational pillar of all marketing activities, we have to note the importance and rising popularity of video content as well. Since the tool itself is user-friendly, you can create multiple videos and have them ready to publish on a regular basis to test out how this tool serves you. Not a problem.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Vidyard

FEBRUARY 12, 2020

After all, today’s companies have more ways of communicating with their employees than ever before, from email newsletters to live meetings to Slack. Millennials and Gen Z—who make up more than one-third of the workforce —are skeptical about the positive impact of the companies they work for. Why Use Video for Internal Comms?

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Vidyard

MAY 5, 2017

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. You’re on the video bus.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. Although brands are jumping on the live video bandwagon, you might still wonder if live video is really worth investing in. Where Consumers Watch Live Video.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

NuSpark Consulting

AUGUST 12, 2018

Video marketing is a powerful tactic to promote, brand, and grow your business online. More prospects are interacting with videos today than ever before. Videos increase your website or landing page engagement, yielding positive results like click-throughs, lead generation, and sales. TRANSCRIPT. Take a look at these stats.

Statistics 113

Statistics Video Marketing Sales Qualified Leads Clickthrough 113

SmartBug Media

MAY 6, 2020

Here are six of the most effective paid marketing channels for SaaS companies: 1. As one of the oldest forms of paid digital marketing, display ads face an unclear future with the growing popularity of ad-blocking integrations and software. Video Promotion. For starters, YouTube is the most straight-forward video ad platform.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

TrustRadius Marketing

OCTOBER 27, 2022

If you want to ensure that your team can manage their complex projects and operations, ERP software may be the solution. ERP systems can offer companies robust tools to manage long and tasking workloads like accounting, scheduling, projects, and development. What is ERP Software? Popular ERP Features and Functionality.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. Recording software For a solo podcast, software like Audacity makes it easy to record and edit. Podcasts are very easy to create and launch. Here’s what you need to know.

B2B 104

B2B Demand Generation Agencies RSS B2B Thought Leadership 104

Oktopost

MAY 4, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Hubspot

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. Recent data shows that video content is one of the most influential forms of marketing out there. More recently, short-form videos have taken over social media platforms.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Martech

AUGUST 10, 2023

Drawing on this experience, he has coached marketing executives at global organizations and contributed a wide range of pieces for MarTech touching on video, in-game advertising, customer journeys, attribution and many other topics. So I ended up in technology — software development and programming. We spoke to him about his journey.

Web 2.0 91

Web 2.0 Work Management Mobile Advertising Youtube 91