Convince & Convert

NOVEMBER 22, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. As a company that sells alcohol, Beam’s actions on social media are closely monitored. How did you get involved with social media? ” What do you like best about social media?

Skype 132

Skype Social Media Work Management Storytelling 132

Chris Koch

JANUARY 22, 2010

So when we think about social media ROI, we need to make a leap of faith. We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

B2B Marketing Savvy

AUGUST 25, 2009

If you like the read, please subscribe to my RSS feed. How a company and its outside support agencies view their Twitter approach seems more to dictate the management framework than intrinsic values associated with the new medium itself. Resources, to be sure, are needed, but it’s not as cash-driven as traditional media.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity. They also handle blogger outreach and social press. ” What do you like least about social media?

Paid Search Agency 139

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 139

Content Standard

JANUARY 25, 2018

When Facebook was introduced back in 2004, it was a college “social network.” Social media marketing, like social media itself, has come a long way, but social media marketers still struggle to get buy-in from the executive level to fully invest in their success.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Convince & Convert

JUNE 29, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. link] < possibly. Im Jay Baer.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Social networks. News feeds.

Public Relations 48

Public Relations Tips B2B RSS 48

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Add your blog and feed links to blog directories and RSS syndication sites.

RSS 100

RSS Digg Tagging Blogger 100

Hubspot

MARCH 20, 2012

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Blog RSS Feed.

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? Sadly, too many of these are static updates.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. Will you spend some time thinking about how to integrate your social messaging, not building a throne for it?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Buzz Marketing for Technology

FEBRUARY 27, 2009

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) Tags: Personal Branding Social Networking Blogging Buzz Marketing. and a general tendency to speak in 140 character phrases!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

B2B Marketing Savvy

AUGUST 18, 2009

If you like the read, please subscribe to my RSS feed. Fast Company: “Daddy Givebucks” Three years ago, Warren Buffett gave each of his kids $1 billion to give away — suddenly thrusting them into the philanthropic elite. Business Week: “Twitter Dominates CMO Social Network Plans&# . . THE MONTHLIES.

Twitter 40

Twitter Facebook RSS PR 40

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. But that makes the acquisition still more intriguing.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

B2B Marketing Savvy

OCTOBER 29, 2009

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. As well, AR/PR/IR tweets will usually be in the hands of company media professionals rather than the day-to-day marketing leads. Attending (event name)?

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. agencies, you should be experimenting with this too).

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

B2B Marketing Savvy

SEPTEMBER 22, 2009

Other Twitter Topics: The Graying of Facebook Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. Read time = 3-4 minutes) In many companies, after initial social media discussions result in Twitter engagement, the conversation turns to the “approval gate&#.

Advertising Agencies 40

Advertising Agencies Paid Search Agency PR Guidelines 40

Convince & Convert

FEBRUARY 19, 2010

For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results. And it’s free. Im Jay Baer.

Social Media 116

Social Media Media Paid Search Agency PR 116

B2B Marketing Savvy

JULY 21, 2009

Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop: SavvyB2B@gmail.com. The problem: The beloved engineer didn’t tell anyone and the company leadership team didn’t have a plan or a strategy to monitor their brand online. Cool – new business! It gets worse.

Twitter 40

Twitter Advertising Agencies Paid Search Agency Intent 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Im Jay Baer.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

B2B Marketing Savvy

SEPTEMBER 28, 2009

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. Read time = 3-4 minutes) With the buzz around social networking, I’m struck by how small the conversation seems to be regarding investor community/investor relations.

RSS 40

RSS Paid Search Agency Social Networks Buzz 40

Convince & Convert

JUNE 17, 2010

link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out. I once calculated time spent blogging vs. number of RSS subscribers. Ive founded 5 companies, and spent 15 years running digital marketing agencies. It's awesome! Im Jay Baer.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

B2B Marketing Savvy

AUGUST 6, 2009

(Read time: 2 minutes) Pete Seeger got it right: “…The times, they sure are a changing…” The crushing rise of Social Networks, iPhone connectivity and Facebook in particular (80+ million unique visitors in June alone!) What’s different as social networks go digital is the scale and speed.

Advertising Agencies 40

Advertising Agencies Brand Identity Branding Peer-to-peer 40

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). What’s more, social media supports SEO and even branding activities. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives. Ive founded 5 companies, and spent 15 years running digital marketing agencies. You would be entirely wrong. Visits are up. Page views are up. Retweets are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Online Marketing Institute

NOVEMBER 8, 2010

Interestingly, the two groups converge at the top level of having executives who support and are actively engaged in social media (14% of B2B and 13% of B2C). However, B2C marketers are more engaged in every other type of social media tracked by the survey.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. So it seems that not only do companies need to enter the world of publishing, but undertake the role of digital librarian as well. Consider Netconcepts. Other stuff?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

OCTOBER 5, 2010

To someone unfamiliar with online marketing, terms like blogging, RSS, and social media not only sound strange but are also unclear in terms of how they connect to business objectives. 7 Online Marketing Euphemisms to Help Sell Social Media. If you are reading this post, you are likely the former.

Paid Content 28

Paid Content Online Marketing RSS PPC 28

B2B Marketing Savvy

AUGUST 13, 2009

Other Popular Posts: Digital DeTox Tools PR Relationships Analog Bridges Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. In time (centuries) as formal writing developed, then did the scribes and monks become precursor “media professionals” and “companies “ (e.g. In a word: bull!

Peer-to-peer 40

Peer-to-peer Advertising Agencies RSS Paid Search Agency 40

The Effective Marketer

JUNE 21, 2009

Veredict: If you are new to social networks, community building, etc. Commitment : you will have to commit to spending time developing your social media strategy; it doesn’t work overnight and require backing from your company willing to let you spend time doing it. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Hubspot

NOVEMBER 2, 2010

"The Internet has fundamentally changed the pace of business, compressing time and rewarding speed," wrote author David Meerman Scott in his recent ebook " How Marketing & PR at Speed Drives Measurable Success." Many companies, David explained, are overwhelmed with all the talk about social media.

Ideal Customer Profiles 28

Ideal Customer Profiles PR RSS Hubspot 28

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social Media is optional It doesn’t matter what the demographics of your customers are.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Hubspot

NOVEMBER 21, 2011

Stop being sloppy, and make sure you're not making any of these 10 social media mistakes (+1 for good luck). 10 Sloppy Social Media Mistakes. Not using the social media accounts you set up. When someone sees an abandoned social media business account, it basically just looks like that company doesn't have its $%*!

Social Media 28

Social Media Media RSS Click Rate 28

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Hubspot

APRIL 25, 2013

If you''re anything like me, you love LinkedIn not just for all its awesome marketing tools , but also for its fantastic personal networking features. So when I saw a new feature announcement from everyone''s favorite professional social network grace my RSS reader this morning, needless to say, I got a little giddy.

Contacts 28

Contacts Linkedin Tools RSS 28