The Effective Marketer

FEBRUARY 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com discussed why you shouldn’t copy other companies just because they were successful at what they do.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

MarketJoy

JUNE 25, 2018

It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. A study by MarketingProfs demonstrated that merely focusing on inbound strategies and turning a blind eye to outbound would not augur well for companies. This method focuses on an undiscovered client-base.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Convince & Convert

FEBRUARY 26, 2013

So, if you’re running specific campaigns, via search, PPC, social media, guest blogging, or what have you, the headline the visitor discovers upon arrival should map to the phrase they just clicked. If you want visitors to get into your site and value your company, you’ll offer informative and helpful content. Buzzword babble.

Sales Qualified Leads 162

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 162

The Effective Marketer

MARCH 7, 2009

Lisa Cardarelli, from Bayshore Solutions , had a more standard powerpoint and although some of the slides were tough to read (10 point font and 15 bullet points per slide), they were packed with good stuff based on a recent client they worked with and how they improved their pay-per-click (PPC) campaign. Like Be the first to like this post.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Online Marketing Institute

NOVEMBER 8, 2010

You can follow any responses to this entry through the RSS 2.0 Jay Goldman – Author of The Facebook Cookbook “End-to-end sales & marketing automation for B2B companies. About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. Here are five organizational methods that help B2B companies achieve success with their blogging strategies.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. Receive news via SEW RSS feeds Incisive Interactive Marketing LLC. Are you a Search Engine Watch Member? |

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Anything Goes Marketing

NOVEMBER 27, 2006

Go there right now and type in the name of your company and see what happens. SearchSpell Typo Search : Want to know if people search for your company or your products but make spelling errors? It will tell you how many people have subscribed to the RSS feed. ZoomInfo : Looking for contact information for a company?

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

PureB2B

DECEMBER 12, 2016

Co-marketing is when two companies collaborate on promotional efforts for a co-branded offer. Both companies promote a piece of content, which can be in the form of an ebook, whitepaper, research study, or any other gated content. The resulting leads are then shared between the two companies. PPC Promotion. Co-marketing.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

PureB2B

DECEMBER 12, 2016

Co-marketing is when two companies collaborate on promotional efforts for a co-branded offer. Both companies promote a piece of content, which can be in the form of an ebook, whitepaper, research study, or any other gated content. The resulting leads are then shared between the two companies. PPC Promotion. Co-marketing.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

Hubspot

OCTOBER 14, 2013

They’re also what can turn your PPC efforts into successful campaigns. So, if you’re using any software that’s hosted by another company and they store your information in the cloud, you’re using a SaaS product. RSS feeds make keeping up with the latest industry trends easy as pie. Like I said -- cool. 2) Above the Fold.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

OCTOBER 14, 2013

They’re also what can turn your PPC efforts into successful campaigns. So, if you’re using any software that’s hosted by another company and they store your information in the cloud, you’re using a SaaS product. RSS feeds make keeping up with the latest industry trends easy as pie. Like I said -- cool. 2) Above the Fold.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. The same can be said for your PPC search campaigns.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

The Effective Marketer

JUNE 13, 2009

We want names, titles, email addresses, phone numbers, company revenues, number of employees, and while we’re at it give us your annual budget too. Will I get sales calls from each company that is presenting a class? You can follow any responses to this entry through the RSS 2.0 What do we do with it?

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Industrial Marketing Today

APRIL 26, 2010

More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

OCTOBER 5, 2010

To someone unfamiliar with online marketing, terms like blogging, RSS, and social media not only sound strange but are also unclear in terms of how they connect to business objectives. If you are reading this post, you are likely the former. One of the main problems existing between these two groups is language.

Paid Content 28

Paid Content Online Marketing RSS PPC 28

Online Marketing Institute

DECEMBER 23, 2010

If a company has the greatest product of all time, but prospects don’t understand the fundamental problem that the product solves, then the company is in deep trouble. Video Tesitmonials is a form of Social Proof and adds credibility to your company. Thesis Demo Site — See the Thesis Theme in action!

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Hubspot

MAY 8, 2012

Display a clear call-to-action module to subscribe to your blog, along with an RSS subscription button and a simple, one-field email opt-in form near the top of your blog -- above the fold. To provide a full RSS feed, or not to provide a full RSS feed -- that is the much-debated question. 19) Do a Paid Push. 20) Use Full Feeds.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Online Marketing Institute

NOVEMBER 4, 2010

Furthermore, we’re usually able to filter leads on criteria such as geography and company size, so that every lead the client pays for meets that client’s minimum demographic profile. Follow any comments here with the RSS feed for this post. RSS Feed Click Here to receive new posts instantly via RSS.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Adobe Experience Cloud Blog

MARCH 28, 2011

However, if you are a B2B company dedicated to quality lead generation, a one-page hit won’t do you much good. In addition, keywords that are experiencing a high bounce rate from organic or referring sources can be tested via a PPC campaign in order to identify what content or call-to-action they are most likely to respond.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. These are exciting times at Bulb HQ!

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

NuSpark Consulting

JULY 15, 2011

We look forward to sharing the joy in taking your company to new levels. Do COMPANY X Technology Group solutions embrace the needs of its target audiences? It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques. Objectives. Phase One: Content Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

We look forward to sharing the joy in taking your company to new levels. Do COMPANY X Technology Group solutions embrace the needs of its target audiences? It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques. Objectives. Phase One: Content Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Blogs are also places where companies can share their knowledge with their target audience and show them how smart they are. Thought leadership is a good thing.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Hubspot

JUNE 15, 2010

commentary on industry/company topics, descriptions of events, photos, video etc.). PPC ( pay per click ) - Advertising scheme in which an advertiser puts an ad in an advertising venue, and pays that venue each time a visitor clicks on his/her ad. RSS Feed - RSS stands for 'really simple syndication.'

PageRank 28

PageRank SEO Long Tail Marketing RSS 28

Online Marketing Institute

JUNE 3, 2009

Go to the Search Knowledge Bank CASE STUDY: Backup Technology Disaster Recovery specialist wins B2B Marketing Award for PPC campaign HOW TO. write effective PPC ad copy Tips on how to maximise the effectiveness of this key digital marketing channel.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Hubspot

DECEMBER 12, 2011

commentary on industry/company topics, descriptions of events, photos, videos, etc.). PPC ( Pay-Per-Click ) - Advertising method in which an advertiser puts an ad in an online advertising venue and pays that venue each time a visitor clicks on his/her ad. RSS Feed - RSS stands for 'really simple syndication.'

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Replace static ads with viral pay-per-click (PPC) displays. Remember that your videos represent the heart and soul of your company.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Buzz Marketing for Technology

SEPTEMBER 30, 2008

I want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. Subscribe to the RSS feed and get lots more! Read it aloud a few times to see how it sounds. Make Your Job Descriptions Work Two Ways. chrisbrogan. conference.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Whether it’s finding other people in your company to contribute an occasional post, recruiting guest bloggers from within your industry, or encouraging your customers to let you interview them for a podcast, make finding and supporting new content creators a mandatory part of your content marketing strategy.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Valasys

SEPTEMBER 4, 2019

Over 88% of companies are now marketing on social media & over half of social media, users interact with brands more than once a month (Source: seoexpertbrad.com). Consider a hypothetical scenario where is a product is being promoted only on the company website & not on the social media platforms.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Content Standard

OCTOBER 2, 2020

By tracking the level of return from investments in marketing, business leaders understand the effectiveness of the company’s marketing program. ROI metrics include: Subscriptions (email lists, RSS feeds, app downloads, etc.), But what is good ROI for marketing campaigns?

ROI 136

ROI Marketing Attribution Campaigns Marketing Analytics Tools 136

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Do a good portion of visitors click on your “About Us” page to learn more about your company, or do they click on a “Solutions/Services” page to understand more about your offerings? Discounts to our SMX conferences. b2bmarketing

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40