KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. No doubt those traditional marketers were driving revenue, but no one could effectively measure the impact.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

KoMarketing Associates

APRIL 27, 2017

However, marketing platforms and tactics continually evolve to provide new ways to nurture customers. As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Those tactics in summary: YouTube Integration. Here are some of top-of-mind tactics. Showcase The Company. Google Product Listings.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

seo.co

FEBRUARY 8, 2023

The online marketing and SEO industry is a highly competitive arena. If you’re running a business that operates only online, you need to master effective Search Engine Optimization (SEO). Plenty of entities out there claim to be “experts in the field” of digital marketing or SEO. Certainly not!

Paid Search Agency 98

Paid Search Agency SEO Companies Work Management 98

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. This will save a company money by avoiding being shown on irrelevant search queries.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

APRIL 13, 2017

However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. Today, I will introduce four exclusive lead generation tactics that B2B marketers can use via Baidu PPC to drive more conversions from Chinese prospects.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

Marketing Craftmanship

SEPTEMBER 26, 2023

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

markempa

AUGUST 25, 2014

Before this program was created, the company had a rudimentary Web presence – essentially no Internet marketing and no digital marketing strategy in place. To create the program, the team began with the website and from there, added paid search and SEO to the digital marketing initiative. What were the results?

Case Study 120

Case Study Case Studies Lead Gen Studies 120

KoMarketing Associates

DECEMBER 14, 2015

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

JANUARY 20, 2015

Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With 52% of companies planning on increasing LinkedIn ad spend in 2019, it is important to understand how to effectively use that additional budget to improve qualified lead totals. Company Size & Location. Pick the Right Offer.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

Biznology

JUNE 11, 2015

For these reasons alone, you should make link acquisition a priority within your online marketing. Of course if you’re employing other digital marketing strategies you may not have room left in your budget to launch a full-scale link building campaign. For example let’s looks at a local business from my hometown Boise, Idaho.

Online Marketing 80

Online Marketing Public Relations PPC Planning 80

The Forward Observer

DECEMBER 15, 2023

So why is marketing it so hard? Many SaaS companies struggle with marketing. In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets.

Marketing Funnels 164

Marketing Funnels Top of Funnel Startups Buyer Personas 164

KoMarketing Associates

JUNE 27, 2017

That is a lot of video being watched and it’s time for B2B marketers to start taking it a bit more seriously. The good news is video isn’t exactly a “new” tactic and there are already some B2B organizations doing some great things. For most businesses, we don’t know who is doing the work or who the people behind the company name are.

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

Navigate the Channel

JANUARY 30, 2018

If you own, manage or advertise for a business, it is imperative you win the online marketing battle. Here’s how to do it: Tap Into the Power of Inbound Marketing. Just about every company needs a healthy mix of traditional outbound marketing with inbound marketing. Content is Still King.

Online Marketing 73

Online Marketing Work Management Marketing Management Inbound Marketing 73

Hubspot

MAY 3, 2017

Content Marketing for B2B Enterprises " by Udemy. Content Marketing " by QuickSprout. Email Marketing Certification " by HubSpot Academy. Email Marketing " by QuickSprout. Social Media Marketing " by edX. Diploma in Social Media Marketing " by ALISON. Social Marketing Training " by Hootsuite.

Class 101

Class Enterprise Management Online Marketing Work Management 101

KoMarketing Associates

MAY 5, 2015

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Another tactic is to do the research yourself. The four tactics outlined above are all well and good from a practical perspective.

Education 120

Education Tactics B2B Marketing Practices 120

B2B Marketing Traction

DECEMBER 22, 2010

After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics. So why are their online marketing dollars not turning into sales revenue? SEO Has Changed. Your Web Site Isn’t Sticky.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

KoMarketing Associates

DECEMBER 2, 2013

As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company. Status updates create greater visibility for content marketing assets produced.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

EveryoneSocial

MARCH 27, 2018

B2B Marketing Strategies Your Company Needs. With B2B marketing strategies continuing to evolve, these are the five your company needs to start implementing together right now. Previously, marketing focused on primarily on print advertisements, flyers, billboards, newspaper ads, etc. Ready to dive in?

Paid Search Agency 94

Paid Search Agency B2B Marketing Marketing & Strategy Marketing Strategy 94

KoMarketing Associates

OCTOBER 18, 2018

But despite the proof that adding a call-to-action can boost response, it appears many B2B companies are still publishing posts without a call-to-action. To find out just how prevalent this was, we analyzed the social media accounts of 10 B2B companies, across four social media platforms (LinkedIn, Facebook, Twitter, and Instagram).

Social Media 129

Social Media Analysis Paid Search Agency Media 129

The Effective Marketer

NOVEMBER 3, 2011

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. If nothing else, serves to start a conversation about where the marketing money should be spent.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. ” ( Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

B2B Marketing Traction

JULY 28, 2011

…think outside of the box when recommending tactics? If your answer is “No,” you could be wasting precious marketing money. Recently a business owner approached me and asked if I would assess his marketing programs and provide my recommendations. The consultants failed to ask strategic questions.

Consulting 100

Consulting Tactics Planning Differentiation 100

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. Dave Morse, Delta Faucets @davemorse.

Tactics 133

Tactics Cross-Selling Skype Social Media 133

Hinge Marketing

DECEMBER 18, 2015

Online marketing is a vast term that can include a variety of media tactics to achieve branding and awareness goals, as well as more direct response and conversion-based goals. You should examine and create user personas of the different types of individuals who help you meet your current marketing goals.

Online Marketing 48

Online Marketing Advertising Agencies Planning Work Management 48

Biznology

SEPTEMBER 27, 2012

Instead of planning your budget the traditional way, allocating x percent to tactic A and y percent to tactic B , look instead at allocating budget based on return. If you’re like most businesses, mobile is probably growing significantly faster than other online marketing channels. Prioritize strategically.

Allocation 80

Allocation Online Marketing Planning Paid Search Agency 80

Digilant

NOVEMBER 19, 2020

Digital advertising – and programmatic advertising specifically – has continued to account for a large portion of companies’ media budgets. With these growing investments in the industry, companies are more frequently looking to external partners to own the strategy, buying, and optimization of their digital media campaigns.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Advertisements Advertising 52

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. by Savvy B2B Marketing. 11 steps toward a content strategy by Econsultancy.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

KoMarketing Associates

JUNE 30, 2021

Also note that the lead generation metric you choose to make primary should also feed into other aspects of your company’s goals. In fact, this entire “if you could only change one thing” approach has been pulled from a tactic of prioritizing goals for SaaS startups. This is especially true for marketers with limited resources.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Valasys

DECEMBER 9, 2019

Choosing the best lead generation company can be very daunting & tedious task. Investing in lead generation companies ensures that you have the required expertise needed to improve your sales. Investing in lead generation companies ensures that you have the required expertise needed to improve your sales.

Lead Generation 64

Lead Generation Sales Qualified Leads Paid Search Agency Generation 64

Webbiquity

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Nearly half of B2B marketers using social media view LinkedIn as an effective channel, while only one in three say the same of Facebook. LinkedIn New Feature – Follow Company by Success CREEations.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

AUGUST 7, 2020

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. Here’s why SEO marketing is vital for your business, particularly during the novel coronavirus pandemic.

SEO 294

SEO Lead Scoring Lead Ranking Paid Search Agency 294

Biznology

JULY 19, 2017

Social selling is the next evolution of social media for business, but many are unsure exactly what it is, how to get started and which social tactics work best. Whether you are in sales or marketing, you must stand out against competitors.

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

B2B Marketing Traction

MAY 18, 2011

” The lighting company might also provide information on its recommended 7-step process for planning a lighting upgrade – the “What?” So when you push your content online to attract qualified buyers, make sure it’s high quality.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100