Navigate the Channel

JUNE 21, 2023

If your only goal is “to get people to buy,” you need to realize that very few things “get” people to do anything and “to buy” is a one-dimensional verb that will leave you frustrated and disappointed in your social media plan. According to Statista, the platform’s parent company, Facebook Inc.,

Business 65

Business Social Media Youtube Facebook 65

readwrite

NOVEMBER 26, 2007

Reuters is reporting that Fox Interactive Media President Peter Levinsohn said Monday that his company is in the discussion stages of creating an ad network, internally dubbed “FIM Serve,” that would service all of News Corp.’s Eventually, the ad network would be opened to non-News Corp. properties.

Media Plans 40

Media Plans Paid Search Agency Ads Media 40

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. For a robust B2B social network, LinkedIn is missing the boat on a number of opportunities. LinkedIn Advertising Wish List.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Convince & Convert

NOVEMBER 14, 2011

Even though Facebook, Twitter, LinkedIn, and Google are American companies, social media doesn’t begin and end at the shores of the USA. If your company operates multi-nationally, creating and perpetuating a social media presence globally will eventually become a consideration – if it’s not already.

Social Media 153

Social Media Media Social Networks Multi-Channel 153

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. Social Media Planning and Calendaring. Even today, social media is often not integrated into the greater corporate strategy.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

NuSpark Consulting

JULY 2, 2012

Publishers and research companies are finally starting to know better as well. Where top marketers at most firms demand accountability and relevant statistics when determining media budget allocation, the communication is now shifting to branding KPIs when it comes to online display strategy. 02%, campaigns were successful.

Top of Funnel 100

Top of Funnel Marketing Attribution Display Social Media 100

NuSpark Consulting

JULY 2, 2012

Publishers and research companies are finally starting to know better as well. Where top marketers at most firms demand accountability and relevant statistics when determining media budget allocation, the communication is now shifting to branding KPIs when it comes to online display strategy. 02%, campaigns were successful.

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. Sprout Social. CoSchedule. Price: $12.50/mo.

Social Media 100

Social Media Budget Programs Analytics Work Management 100

Biznology

OCTOBER 20, 2014

McKinsey says companies have to address organizational issues before digital can have a transformative impact on their business. 79% of CEO’s plan to build digital ecosystems capable of supporting complex customer interactions (source: IBM Global C-Suite Study). Do the opportunities outweigh the challenges with the C-Suite?

Enterprise Management 80

Enterprise Management Digital Transformation Planning Gartner 80

Convince & Convert

MARCH 10, 2015

We had editorial calendars for every region of the company for the different events we managed as Outlook calendars. Share Your Content On Social Media The thing that sucks right now: You don’t have a social media plan in your editorial calendar to share your content with your fans, followers, and friends.

Best Practices 160

Best Practices Social Media Work Management Planning 160

Valasys

MAY 6, 2021

Furthermore, the accelerated pace of digital transformation has revolutionized the way companies and people relay their messages to customers globally. Facebook boasts to have nearly 1 billion Facebook users & companies have millions of followers who specifically sign up to follow the updates of their favorite companies.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? The post How B2B Marketers Can Measure Social Media ROI appeared first on Launch Marketing.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

EveryoneSocial

JULY 2, 2018

If you are not familiar with what we mean by “internal social media,” it is essentially turning your company’s employees into brand advocates and encouraging them to share company content to their social networks. How will you evaluate whether your plan is working?

Social Media 61

Social Media Media Marketing & Strategy Thought Leadership 61

Convince & Convert

DECEMBER 29, 2015

We had editorial calendars for every region of the company for the different events we managed as Outlook calendars. Create a Social Media Plan for Sharing Content. And maybe you’re sharing your content on social media, but you really don’t have a plan to use social media super efficiently.

Social Media 99

Social Media Work Management Planning Custom Publishing 99

Sprout Social

JULY 6, 2022

In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time. How to find your own best times to post on social media.

Twitter 98

Twitter Best Practices A/B testing Social Media 98

Buzz Marketing for Technology

MARCH 23, 2011

Let’s say you’re an auto insurance company. Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom.

Media 100

Media BtoB Paid Search Agency Social Media 100

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media presence is, for many of the people you’re trying to reach, now the public face of your company.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Adobe Experience Cloud Blog

APRIL 24, 2012

But as social media drives more and more traffic to your website, and search engines recalibrate to account for social media links in their ranking algorithms, it is increasingly important to optimize your website for both humans and search engines. This requires you to integrate your SEO and social media strategies.

Social Media 48

Social Media Optimization SEO Social Marketing 48

EMagine B2B Blog

NOVEMBER 19, 2014

As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. Organize – The easiest way to get overwhelmed and fall behind your social media goals is not taking the time to get organized.

Social Media 40

Social Media Media Ideal Customer Profiles B2B 40

Customer Experience Matrix

DECEMBER 14, 2009

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Just as I was wrapping up this post, I received an email from Omniture with the subject line, “Will Social Media Replace Email?” He is the Founder & President of Tiecas, Inc. –

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Sprout Social

SEPTEMBER 24, 2018

Instagram is now the third largest social network. Take advantage of the mobile-focused vertical format to establish your company as a thought leader and delight your audience with something exciting. Buzzfeed is an example of a company killing it on IGTV. Swipe up call-to-actions are available in videos.

Verticals 103

Verticals Youtube Ad Frequency Ideal Customer Profiles 103

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Webbiquity

JULY 28, 2010

From there, Evans’ hour-a-day plan is laid out, starting with an exploration of the different forms of social content (blogs, video, podcasting etc.). consumer-generated media, touchpoint analysis, measurement and metrics, planning a campaign (ugh, social media campaign ?), Share this on Bebo.

Social Media 100

Social Media Social Marketing Planning Media 100

Marketing Insider Group

JULY 13, 2010

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

Process 100

Process Validation Social Media Buzz 100

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. That's what I mean when I say uni-directional social media. link] Samuel Fagan Great post.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He is the Founder & President of Tiecas, Inc. –

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

MAY 11, 2010

Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s. Company news and industry SIC codes tied for third. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

APRIL 21, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Budget Programs 60

Budget Programs Education Marketing Budget Lead Ranking 60

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. Need help coming up with your social strategy?

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Branding is an expense item like the rest of marketing. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Outbrain

JANUARY 25, 2021

Native ads on Google and social networks have paved the way for a different understanding of digital marketing. Ideally, the diversification includes ads on search, social, and the open web to reach all relevant audiences. Marketers have been working with the paradox for years: customers should ideally not be bothered with ads.

Trends 41

Trends Advertisements Advertising Buy 41