MindFire

MARCH 7, 2023

How does a printer, agency, or marketing services company start — and scale — their offering? Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients? How does it work with all the other marketing services (including direct mail) they offer?

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

Martech

JULY 11, 2022

The offer is especially attractive if you’re building a site or microsite on a different domain. The company is reporting the measure as Adjusted open rate. I also recommend following HubSpot Academy Senior Inbound Sales professor Kyle Jepson on Linkedin or Twitter. Refined email open rate reporting (beta).

CMS Development 101

CMS Development Privacy Protection Open Rate Microsite 101

SmartBug Media

DECEMBER 27, 2021

Christine Bottagaro is co-founder and chief revenue officer at Resurface Labs, a software company that gives you insight into your application programming interfaces (APIs). Although she is a SaaS company co-founder and a chief revenue officer, she has profound marketing experience. Christine Bottagaro on LinkedIn. A/B Testing.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Webbiquity

AUGUST 18, 2020

Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations. Founded in 1985 as a conference recording company, Digitell now offers virtual event and live streaming platforms along with web / graphic design, event marketing, and audio/video technician services. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Litmus

FEBRUARY 21, 2022

Read on for some of the highlights of their panel conversation, led by our own Chief Marketing Officer, Melissa Sargeant, and featuring Michael Villareal (Director of Marketing Operations at LinkedIn ), Ellina Shinnick (Chief Marketing Officer at HUB International ), and Kara Trivunovic (Managing Director, Messaging at Epsilon ). .

Planning 94

Planning Webinar Metrics Trends Paid Search Agency 94

xiQ

DECEMBER 15, 2021

The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists? Comprehensive all-in-one company profiles compiled in seconds. Instasites (microsites designed for individualized experiences). The short answer is NO! SmartSourced Content TM curation.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Marketing Insider Group

JUNE 19, 2014

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. As a leader, you have to walk the walk, not just talk the talk.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Content Marketing Institute

MAY 22, 2018

Hook-and-loop fastener company VELCRO® set its branding message to music – and hired people to pose as its legal team performing a tongue-in-cheek song-and-dance number. This educational video spot humorously chides the public for its careless use of brand names – a problem that can have serious implications for a company’s trademark rights.

Content Marketing 100

Content Marketing Microsite Planning Paid Search Agency 100

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. It’s time for companies to turn to 2.0 Twitter is fast becoming the preferred vehicle of communication between companies and their customers.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Test" should be the mantra, so companies can figure out what works best for them. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Test” should be the mantra, so companies can figure out what works best for them. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

KoMarketing Associates

OCTOBER 16, 2012

If you’re using microsites, do they have a specific tie-in to strategic marketing initiatives (i.e., Some examples or considerations: If you’re targeting links, how can SEO support or benefit company communications and public relations? lead generation, product marketing, or specific marketing segment)?

Tactics 120

Tactics SEO B2B Marketing Planning 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media monitoring: watching social media for mentions of the company or other topics and responding when appropriate. The features fell into four broad categories: • Basic posting and sharing: the most common features and the simplest level of social media marketing.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

KoMarketing Associates

MAY 1, 2013

and Canada, represents a full range of industries (advertising/marketing, software, consulting, manufacturing, healthcare, and finance), functional areas, and company sizes. LinkedIn (87% vs. 83%). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Facebook (82% vs. 80%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Companies are having success pulling in fans by linking to charitable cases. You’re just warming up to social media campaigns because you work for ITSMA and these are the companies who won your contest.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Companies are having success pulling in fans by linking to charitable cases. You’re just warming up to social media campaigns because you work for ITSMA and these are the companies who won your contest.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Webbiquity

JULY 25, 2011

It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction. Microsites are advisable only if they don’t dilute the search authority of the main business website.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction. Microsites are advisable only if they don’t dilute the search authority of the main business website.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Content Standard

OCTOBER 25, 2014

The company considers the studio to be a way to further its focus on next-generation travelers through original content marketing. Unlike their Facebook pages, brands can exercise complete control over content on their own microsites. Now, marketers are looking to use social networks to drive users to their own branded sites.

Microsite 40

Microsite Television marketing Content Social Networks 40

EMagine B2B Blog

JUNE 13, 2013

Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. 3 Reasons B2B Marketers Should Not Use Microsites. A controversial title to a very common issue with many B2B companies thinking a microsite is the answer to everything.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Industrial Marketing Today

APRIL 23, 2012

Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. I realize not every engineering company has the deep pockets of an Emerson. Adding a human element into the content makes it even more compelling to your engineering audience.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Webbiquity

OCTOBER 4, 2013

YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). In many cases, your company may attract such links over time simply through normal business activities. . • Partner websites (e.g., Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). In many cases, your company may attract such links over time simply through normal business activities. . • Partner websites (e.g., Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

EMagine B2B Blog

AUGUST 4, 2014

There are some social media channels better poised to offer referral traffic benefits than others, some of the big players include: LinkedIn : For business to business organizations, LinkedIn is by far the best network to generate leads. The types of content that are most often shared on LinkedIn are industry articles.

Social Media 40

Social Media Traffic Tactics Media 40

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Hubspot

OCTOBER 28, 2020

Buyers are more in control than they've ever been, and companies delivering a great digital customer experience are winning. We'll examine how different industries, regions, and company sizes have been impacted by COVID-19, and offer suggestions for investments that make sense right now. Digital transformation is accelerating.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Marketing Insider Group

JANUARY 28, 2015

What are some of the biggest mistakes that companies make around content marketing? A second common mistake is that many companies focus too much on volume. A stat from Sirius Decisions said that 50-60% of the content a company creates is never used. My advice for small companies is to make content marketing your number one job.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Content Marketing Institute

SEPTEMBER 6, 2018

To differentiate the brand in an increasingly competitive industry, California Closets focused on elevating its brand perception to a company that elegantly designs better lives. Jason Miller , LinkedIn Sales & Marketing Solutions EMEA. 4 weeks after @caclosets debuted its magazine, it was generating $42 for every $ spent.

Advertising Agencies 74

Advertising Agencies Examples Paid Search Agency Lead Ranking 74

Adobe Experience Cloud Blog

JULY 27, 2012

Now you want to roll it out company wide and encourage your employees to participate. Additionally, as they build their brands and become influencers in your space, your company will be seen as even more of a thought leader. This is extremely important if you want your company to actively participate in social media.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Hinge Marketing

AUGUST 16, 2017

The tools are simple to use (think Google and LinkedIn), powerful and can generate more options more quickly than traditional techniques, such as asking colleagues for referrals. When we asked job candidates what they wanted most in their next job, their top three criteria were: Great company culture. Good compensation and benefits.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Content Standard

MAY 8, 2018

They also have a CTA to send their LinkedIn CV to Heineken to be considered for jobs with the company. This is the business goal at work: Heineken is using an interactive microsite to engage prospective employees and fill their well with prospective talent. Collaboration Across Multiple Departments.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Hubspot

JULY 7, 2020

We examine how different industries, regions, and company sizes have been impacted by COVID-19, and offer suggestions for investments that make sense right now. To explore the accompanying dataset on your own, you can find our interactive microsite here. Every industry is trending above the benchmark when it comes to live chat.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

NuSpark Consulting

JULY 17, 2010

It does take work and effort to manage Marketing Automation systems, and if your company is not willing to assign the role internally, NuSpark Marketing will manage the platform and act as a conduit between your department and sales. Landing pages are microsites that promote specific products/services with call-to-action web forms.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Adobe Experience Cloud Blog

AUGUST 9, 2012

Your company may have just begun to develop your Facebook and Twitter presence, while other companies may be leveraging more advanced techniques. Once your team is ready and understands what their roles are, it is time to get your message out to the rest of the company. 4) Define project stages.

Social Media 48

Social Media Media Marketing & Strategy Microsite 48

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). The concept of being everywhere online gave this blog its logical (though hard to spell) name. Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363