WebMarketCentral

SEPTEMBER 10, 2008

Blogs are of course one of the most common forms of social media, and there are significant benefits to having your own blog as well as building name recognition and credibility for your company through other industry blogs. Paradoxially, the investment required is inverse to company size.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

JANUARY 5, 2009

In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. And search engines love social media, which helps expose that rant to anyone searching for the company's name. A few examples.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

APRIL 15, 2008

Social media sites, no longer relegated to just teens and college students, are now the most cost-effective way for a company to drum up international attention. With those tweets, you can sprinkle in a link to your latest blog entry or a special feature offered by the company. This will increase your chances of remaining on the site.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

MARCH 4, 2009

These can take the form of interaction on a social sharing site like Searchles , blog comments, Twitter replies, LinkedIn messages, writing on a Facebook wall, or other means of online dialog. Finally, sharing content with those interested in the topic leads to conversations. Social Tagging.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

AUGUST 28, 2008

Intriguing in and of itself, but in addition, the company does an exceptionally creative job of marketing.

Creativity 20

Creativity Paid Search Agency B2B Marketing Advertising Agencies 20

WebMarketCentral

DECEMBER 18, 2007

Get connected on Facebook and LinkedIn. John Doe, a consultant with your company, provides a helpful and unbiased response. The credibility of your company has been greatly enhanced in the eyes of this prospect, even though none of John Doe's responses were promotional or even mentioned your product or services.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

OCTOBER 27, 2008

Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Mythbusting: Why Video Should Be A Core Search Marketing Tool by Search Engine Land Another post about the SEO value of video, this one from Glenn Pingul , VP of marketing for online advertising company Mixpo. so far in 2008.

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

JUNE 3, 2008

show me John Smith's profiles on ZoomInfo , Facebook , LinkedIn etc. Four additional content areas, just off the top of my head, that Viewzi probably needs to incorporate rather quickly are people search (e.g. all at once); social search (what's being posted about my search topic on Digg, del.icio.us, Mixx etc.);

Digg 20

Digg Google Zoominfo Aggregators 20

WebMarketCentral

MARCH 10, 2009

Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., 8 LinkedIn 14 11,246,726 +137.4% join groups based on various common interests and traits, ask and answer questions, provide updates and engage in other online networking activities. 8 Plaxo 1,440 2,629,043 +144.7%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

OCTOBER 23, 2006

Her comment" "We don't use LinkedIn. Now, I know plenty of folks -- and you probably do too -- who do use LinkedIn and are anything but "losers and wannabes." If a CEO is pleased with the legal advice his company received from the law firm of Dewey, Cheatem, and Howe, is he likely to document that experience online?

Social Networks 20

Social Networks Web 2.0 Advertising Agencies Opinions 20

WebMarketCentral

JANUARY 16, 2009

Social media guru Chris Brogan has written a free ebook on Using the Social Web to Find Work that, in Chris' words, "takes you from the specifics of using LinkedIn to your benefit, into some ideas on how to grow and nurture your social networks ahead of a need for them." Here are a few resources that may help.

Resources 20

Resources PR Tagging Lead Ranking 20

WebMarketCentral

JULY 30, 2009

No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Here are four examples of social media marketing RONI: Your company fails to respond to a complaint about your product or service on a social media site.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

OCTOBER 26, 2006

In fairness however, the problems noted in the last post here pertained mostly to B2B sites: of the 24 social networking sites reviewed by Kibibi Springs , only three -- LinkedIn , Ryze , and Spoke -- are B2B-oriented sites. That argument has validity -- as long as people are honest.

Social Networks 20

Social Networks iProspect Network Marketing Search Engine Marketing 20

WebMarketCentral

NOVEMBER 30, 2009

Credit Cards: the credit card companies, and services they report data to, know what you buy, when, where, and how much. Our online lives are also of interest to private companies. If you feel compelled to report a bad experience with a company or product, make the criticism fair, accurate and factual.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

NOVEMBER 9, 2009

Today, there are far more options: specific segments can be reached through SEO, SEM, industry-specific blogs, LinkedIn groups, Twitter and other venues. For example, this article on H1N1 and pandemic planning was self-published on a company site, drawing traffic through SEO and social media. Authority and independence.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

DECEMBER 11, 2008

referral visits to your site from Facebook, LinkedIn, StumbleUpon etc.); It costs less to convert someone who is already familiar with your company and has already expressed an interest in your product(s) but just wasn't ready to buy immediately than it is to generate an entirely new prospect.

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

MAY 10, 2007

Wink The self-proclaimed "people search engine," Wink is more useful for promoting yourself than your company. Sort of a scaled-down, free version of LinkedIn. Their terms of use also explicitly states, "You may not use Wink to sell a product or service, or to increase traffic to your Web site for commercial reasons."

Web 2.0 20

Web 2.0 Tagging Peer-to-peer RSS 20

WebMarketCentral

DECEMBER 9, 2009

While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16. Top 25 Social Networks by Navel Marketing Brian Critchfield reports on the top social networks ranked by traffic.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

SEPTEMBER 4, 2008

Amazing that so many companies still haven't adopted blogging, and here, two fictional characters have their own blogs. Dunder Mifflin, the fictional company in the show, took their episode of the dinosaur paper company getting hip and modern with the launch of their new Web presence.Dunder Mifflin Infinity.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

SEPTEMBER 23, 2008

Site Redesign: 4 Vital SEO Tips for Web Designers by Search Engine Watch Noting that, "Many times when companies consider a site redesign.their rationale may be that they need better 'marketing fluff'.Rarely To this end, she recommends reviewing 15 areas, including navigation, interface design, architecture, PR and SEO.

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

DECEMBER 31, 2009

How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20