Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This saves time, effort and money in the long run, but it’s a step too many companies skip over. Social Events (e.g.,

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Social Media Social Marketing Media Planning 100

Hubspot

AUGUST 12, 2013

Here are a few tried and true examples to help you make the most of your interactions on Twitter. Turn a Follower Into a Lead. One of our customers, Yale Appliance and Lighting ( @MyYale ), is a good example of a company that just "gets it." They found this prospective customer by setting up a Twitter search for broken ovens.

Twitter 28

Twitter Top of Funnel Business Hubspot 28

Webbiquity

FEBRUARY 9, 2010

Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. Secondarily, they want to read about results from peers and colleagues, with blogs and Twitter being the most popular media. The lessons?

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Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

The Effective Marketer

MARCH 7, 2009

He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting. Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) Like Be the first to like this post.

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Conference Social Media Work Management Marketing Budget 100

Hubspot

OCTOBER 24, 2018

As software companies grow, the staff within those companies quickly realize they have more ideas than they have time and resources to develop them. By creating APIs, companies let third-party developers create applications that can improve usage and adoption of the main platform. Check out Twitter's Tweet Timeline API, below.

API 50

API CMS Development Work Management Budget Programs 50

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. Paul has been a B2B marketer for years for companies like BearingPoint and Avaya and has accomplished quite a bit with social media in those jobs. Use Twitter for monitoring. Junta42 Blog.

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Social Media Social Marketing B2B Marketing Personalization 100

Webbiquity

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

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ROI Generation Advertising Agencies Case Studies 100

Hubspot

OCTOBER 16, 2019

Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. Anywho, your company is on its way. In the example below, Taco Bell responds to a customer on Twitter with an authentic, engaging tweet making the brand relatable and boosting its reputation. Image source: Twitter.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. Do not misrepresent yourself or your company. Do disclose whether you are acting as a company representative.

Social Media 48

Social Media Media Work Management Marketing Management 48

Adobe Experience Cloud Blog

JULY 27, 2012

Now you want to roll it out company wide and encourage your employees to participate. Additionally, as they build their brands and become influencers in your space, your company will be seen as even more of a thought leader. This is extremely important if you want your company to actively participate in social media.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Outgrow

SEPTEMBER 8, 2022

Effective lead generation channels other than SEO to invest in. Pierre Zarokian: Not selling my company 12 years ago. So as a result, I also have another company called reputation stars that operates online reputation management services. And “I Climber”, which is a social media company. Pierre Zarokian: Pass.

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Wikipedia SEO Work Management Marketing Management 98

Hubspot

APRIL 24, 2018

Filmora is available for Windows and Mac computers, whereas the company's FilmoraGo mobile app is free to download for both iOS and Android devices. One of the programs leading the charge is WeVideo. The app is perfect for Instagram, but can create audience-ready videos for numerous platforms. Cloud-based video editing software (i.e.,

Budget Programs 101

Budget Programs Video Marketing Best Practices Marketing AI 101

Buzz Marketing for Technology

JUNE 27, 2008

Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? fun, laughter and tools - wikis, blogs, enjoyment of activity tagging, RSS â?£ change of environment - openly available knowledge work is â?£ multiple perspectives everywhere â?£

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.

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Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

APRIL 9, 2009

You can also follow Jep on Twitter ( @jepc ). I started my career in a traditional software company. I enjoy it so much that I will start my own demand generation practice this summer, working together with companies like Marketo. Avoid letting opportunities slip through the cracks, by effectively nurturing leads via email.

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Thought Leadership Demand Generation Work Management Demand 48

Hubspot

JANUARY 11, 2011

Need more leads? Despite the constraints of your current team, you need to develop new ways to scale lead generation growth. As software companies like Twitter , Flickr , Facebook grow, the staff within that company quickly realizes that it has more ideas than it has development time and resources.

API 28

API Budget Programs Wiki Paid Search Agency 28

Online Marketing Institute

JULY 9, 2009

Our client work has also covered a broad spectrum of organizations, with representation of global firms like British Telecom (BT), Microsoft, Spirent Communications and BearingPoint, as well as emerging growth companies such as GovDelivery and Epok. Twitter feeds spring up. This internal buzz stimulates action. This is a good overview.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Follow Friday (#ff) - Follow friday is a trend via the hashtag #ff every Friday on Twitter.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

FEBRUARY 12, 2013

Your customer service and sales staff -- or anyone interacting with leads and customers on a daily basis -- often have the closest view into the challenges your customers face and the questions your prospects have. At HubSpot, we have an internal wiki page where staff can suggest topics for the blog. That's right.

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

WebMarketCentral

MARCH 4, 2009

Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever. For example, someone with an interest in enterprise data warehouse technology will probably read data warehouse blogs , watch data warehouse videos , listen to data warehouse podcasts , and follow people who write about enterprise data warehouse technology on Twitter.

Social Media 20

Social Media Web 2.0 Media Wiki 20

Hubspot

JUNE 23, 2010

An example of this is the Twitter API. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. HootSuite - HootSuite is a web-based Twitter client.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

MARCH 21, 2013

Some good areas to ask about are: The Person's Company -- Where do they work? Generate Leads. There's a huge lead generation opportunity at any event, and it's a fantastic way to demonstrate the ROI of an event to your boss if that's something you struggle with. What does that business do? Who is their target audience?

Conference 28

Conference B2B Thought Leadership Trade Show Network Marketing 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Scoop.it

MARCH 25, 2021

Internal content distribution to your coworkers is essential for several reasons, including: Building up your company’s market intelligence. Embedding company values and vision into everything the company does. Embed topics to your internal wiki, Microsoft Sharepoint, and other CMS solutions. Microsoft SharePoint.

Distribution 81

Distribution Wiki CMS Development Curation 81

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. To give you an idea of how to start growth hacking your marketing plan, we talked to four growth marketers from some of the top tech companies in Boston. First up is Andrew Capland , the Growth Team Lead at Wistia. Set achievable goals.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Customer Experience Matrix

JANUARY 24, 2015

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Scoop.it

MARCH 11, 2021

This includes both the content you publish to external audiences (your partners, leads, customers, and more), but also your employees. By sharing the best content there is—both your own and from other companies and people—you’ll build trust and strong relationships, both with your audience and with those whose content you feature.

Curation 66

Curation Advertising Agencies Press Content 66

Buzz Marketing for Technology

JUNE 27, 2008

Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Lesson #6 Master Wikis. Take for example, their WetPaint wiki for marketing students looking for career guidance. Lesson #7 Learn to Twitter. 25 Comments.

Social Media 100

Social Media Class Web 2.0 Media 100

Biznology

DECEMBER 31, 2012

Many people in my Twitter stream are calling SEO the bane of the web. In scrum–an agile methodology used in my company (IBM)–the product owner manages the product backlog and helps the team build doable stories and tasks in two-week “sprints.” Web Development Lead or Webmaster. Content Strategists.

SEO 80

SEO Wiki Consulting Search Marketing 80

Webbiquity

SEPTEMBER 30, 2010

Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. If no one else is discussing a company, its employees almost certainly are. Even one offhanded remark about a coworker, customer, product or financial situation can damage a company’s reputation. All of the above?

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Social Media Media Guidelines Digg 100

ClearVoice

NOVEMBER 18, 2019

Think of style as principles that will lead the way instead of step-by-step instructions. For in-depth guidelines or examples, link to external sources, such as wikis, FAQs on a website, or other guides. There’s a clear direction from what we do that leads us to where we’re going and why we’re taking the journey. .

Wiki 45

Wiki Guidelines Work Management Cost Per Click 45

Biznology

JANUARY 13, 2015

The named owner of the company is a lawyer but is passionate about Search Engine Marketing. will have the sort of lead that no one else will be able to match — at least for a minimum of 18-months. will have the sort of lead that no one else will be able to match — at least for a minimum of 18-months.

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Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Buzz Marketing for Technology

JUNE 27, 2008

It was originally part of a class wiki. the leading commercial vendor of academic VLEs, was granted US patent 6,988,138 on " Internet-based education support system and methods ", even though there is evidently a long history of virtual learning environments. There are unconfirmed media reports that the VLEs supplied by Blackboard Inc.

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management CMS Development 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Your company is managed according. Should Investor Relations Teams Use Twitter? - We’ve talked in the past here on B2B Voices about using StockTwits to track and follow what people are saying about your publicly traded clients or company. Sign onto Twitter/StockTwits and start tweeting, right? You have a list.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Buffer

MAY 5, 2022

Each training outlined any Buffer company or Advocacy team expectations and then the trainer shared strategies, techniques and tips. We gave a two week deadline for submissions as we planned to include them in our wiki with the training once the session was complete. We hoped this would also encourage conversation and feedback.

Training 78

Training Distribution Wiki Peer-to-peer 78

Webbiquity

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

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Social Media Budget Programs Social Marketing Tools 100