ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. After all, every company has its own founding story, operating principles, and guiding values, and they want to ensure that it’s communicated effectively to each client or customer. 6 storytelling myths in marketing.

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Storytelling Planning Paid Search Agency Advertising Agencies 122

Oktopost

NOVEMBER 14, 2023

Born storyteller Solveig Rundquist , Senior Content Manager at Mentimeter, joins host Olivia Messina to discuss how she incorporates storytelling into her content marketing and the data-driven strategies she’s implementing across social to drive results. But tell me a story and it will live in my heart forever.”

Storytelling 75

Storytelling Buzz Youtube Social Media 75

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Marketing Insider Group

OCTOBER 17, 2018

Factors such as wavering legislation, value-based care’s impact on the physician model, pressure on pharmaceutical companies to reduce costs, the introduction of wearables to the market and informed consumers […]. The post Storytelling in the Age of the Connected Customer appeared first on Marketing Insider Group.

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Storytelling Cost Paid Search Agency Brand Identity 216

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Content Marketing Institute

DECEMBER 1, 2021

Content like this fills an information need – but rarely keeps people coming back. Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading → The post 4 Business Storytelling Examples That Break the Problem-Solution Mold appeared first on Content Marketing Institute.

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Storytelling Examples Business Content Marketing 138

Content Standard

SEPTEMBER 21, 2023

We expect to absorb information in seconds, yet we’ll spend hours binging content we find interesting in the moment. What implications do these habits have for how marketers think about the brand storytelling? However, most companies aren’t designed this way, which calls for deep organizational transformation. [03:43]

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Storytelling Digital Marketing Funnels Brand Identity Branding 82

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. Breakthroughs by Pfizer. Rosetta Stone.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. As customers, we are constantly assaulted with commercials and marketing messages from a variety of companies. What Is Storytelling?

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Contently

JULY 10, 2019

Traditional” public relations deals with crafting press releases and pitching contacts at media outlets about prominent updates with the company, like new products, a significant anniversary, an impressive acquisition, etc. Cue data storytelling. The Rise of Data Storytelling. The Impact of Data Storytelling.

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Storytelling PR Marketing & Strategy Press 155

Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. This not only makes it easier to explain complex information, but also adds a touch of entertainment to the content. Imagine a company launching an updated project management tool.

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Creativity Work Management Video Marketing B2B Marketing 177

Convince & Convert

MARCH 19, 2015

Creating good stories is how companies convince preoccupied, information-overloaded consumers there is something worth their time and interest. Whether a company’s stories engage, educate, or entertain, they encourage a consumer to pause, even if for a short time. The answer: a five-step process that any company can embrace.

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Storytelling Marketing Budget Creation Startups Barriers 167

BenchmarkONE

APRIL 1, 2020

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling. One last note about storytelling. Author Bio.

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Storytelling Business Urgency Marketing Differentiation 100

Sword and the Script | B2B

JANUARY 25, 2020

The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. Somehow, by grit and will, the founders and executive team had pulled the company through. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works.

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Storytelling Examples PR Trigger Marketing 79

Heinz Marketing

MAY 1, 2021

Intent data offers a company knowledge about why its marketing efforts do or don’t lead to conversions and how to change a marketing program to correct any issues. Thank you for the informative read, John Allen. Brand Storytelling Is A Competitive Advantage. Business Agility Is the New Norm. Do You Have What It Takes?

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Storytelling Urgency Marketing Brand Identity Branding 105

Heinz Marketing

JULY 23, 2022

The Power of Storytelling in B2B Marketing. In this article, Paul Cash and James Trezona explore how storytelling fits into B2B marketing and how leaders in this space might utilize its unique powers. ” Help Your Sellers Secure Hard-To-Get-Meetings. The authors note: “Innovation partnerships offer many advantages.

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Storytelling B2B Sales Marketing Analytics Tools Marketing & Strategy 85

Content Marketing Institute

JUNE 8, 2020

Spotify’s personalized data-informed subscriber emails get shared widely. Continue reading → The post No Need to Survey, You Already Have Data for Great Storytelling [Examples] appeared first on Content Marketing Institute. Data visualizations are some of the most-read content on The New York Times and The Washington Post.

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Storytelling Customer Surveys Examples Email Marketing 130

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. They can influence who we trust, play on our nostalgia, and help us make sense of complex information. They can influence who we trust, play on our nostalgia, and help us make sense of complex information.

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Storytelling Video Marketing Top of Funnel Work Management 110

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. There’s no such thing as a client, a company, or a product of service not having a story and there’s no such thing as any product or service being able to survive in a vacuum.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

The Lead Agency

MAY 25, 2023

This is especially true for B2B buyers, who follow a long and complex purchase journey, which often requires input from multiple people at their company. This is a brief introduction to their business that gives readers context with relevant information, such as their area of expertise. Identify the problem they were facing.

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Case Study Case Studies Storytelling Studies 62

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

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Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Lattice

MAY 31, 2016

But while its fine for people to skew more in one direction, it’s a mistake for companies to lean too far either way, as they can negatively impact their pipeline growth. At this year’s SiriusDecisions Summit , the theme focused on helping companies find the right combination of art and science to see intelligent growth within their business.

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Storytelling Case Studies Buyer's Journey Analytics 100

Marketing Insider Group

APRIL 15, 2024

The demand for B2B creators is growing because they create content engaging, informative content that meets the specific needs of businesses, changing the way businesses share information. They know that B2B decision-makers are looking for content that’s not only informative, but also engaging and relevant.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

ClearVoice

JANUARY 29, 2024

Comprehensive storytelling: Perspectives that cover various aspects of your products, services, and people allow for a richer, more complete narrative of your brand. For example, if you’re a tech company, encourage engineers, software developers, or data scientists to share their insights.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Marketing Insider Group

AUGUST 23, 2015

For example, great storytellers have empathy for their audiences. Storytellers, on the other hand, don’t seek to capture an audience’s attention; they seek to earn it. And therefore, marketers must change their approach if they want to use storytelling to connect with customers. Yet, at times, “squishy” words are unavoidable.

Storytelling 100

Storytelling Planning Paid Search Agency Demographics 100

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

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Storytelling B2B Work Management Marketing Management 76

Convince & Convert

APRIL 12, 2024

Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes. Find existing or create new opportunities to present social data to the larger company and/or marketing organization. Inform them on what you’re trying to do (i.e.

Social Media 138

Social Media ROI Media Cross-Selling 138

Marketing Insider Group

MARCH 21, 2023

By Martin Danoesastro Video Source: TED Marketing transformation expert, Martin Danoesastro, shares his own insight on how companies can better structure their management system and provide employees with the tools and skills they need for effective decision making. What Are You Willing to Give Up to Change the Way We Work?

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Then they can drive demand for the product to boost company revenue. Another may have the role of driving demand for the product or working with the sales team to ensure they have the information and resources to sell the products effectively. Use Storytelling.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

MAY 27, 2015

For companies to make the transition from telling stories to creating brand experiences, they have to focus on the power of amplifying the essence of their brand story. Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had. Citizen Storytellers. Creating the Corp Storytellers.

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Storytelling Content Marketing PR Content 100

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

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Storytelling Business Work Management Paid Search Agency 102

Strategic-IC

MARCH 20, 2019

If you want to ensure your brand cuts through the noise to engage, delight and build trust with your audience; storytelling is crucial to your B2B content strategy. Why Storytelling For B2B Content Strategies? With such an overcrowded marketplace, storytelling is an increasingly fundamental part of modern marketing strategies.

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Storytelling Brand Identity Branding Marketing & Strategy 75

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. They can influence who we trust, play on our nostalgia, and help us make sense of complex information. They can influence who we trust, play on our nostalgia, and help us make sense of complex information.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. They deserve better.

Media 96

Media Brand Identity Branding Storytelling 96

Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. The company also discovered something surprising – specific types of Coca-Cola news and information ranked among the top performing content.

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Storytelling Marketing Websites Social Media Blogger 164

Marketing Insider Group

DECEMBER 29, 2020

Companies should position themselves as thought leaders to build trust and loyalty with target audiences. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Let’s say you own an email marketing software company.

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Planning Trends Advertising Agencies Paid Search Agency 363