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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

ViewPoint

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.

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B2B Lead Generation Blog: Telemarketing big with Xerox

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Appending data and information. Reconnecting with past customers and leads. Centralizing leads for profiling and scoring.

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What’s up with B2B Marketing in Argentina

Biznology

Buyers now have anonymous access to product information. At my agency, we use LinkedIn Sales Navigator, whereby we can contact 5 million Argentinean professionals, mostly those in middle management. We use LinkedIn’s Social Selling Index, company size, industry and title for segmentation, and we attract the targets with content.

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

ViewPoint

Jim Obermayer is the founder of the Sales Lead Management Association , and host of the Funnel Radio Channel. As I contemplate what the prospect just said, often he or she will end up adding valuable information they may not have said otherwise. The fourth learning on my list is: You can't put in what God left out.

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The 14 Best Marketing Automation Tools

Webbiquity

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. 1) Marketo. Google Review Count: 93,900. HubSpot handles inbound holistically.

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How many inquires does it take to make quota?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Marketing managers regularly ask me how to predict the number of leads (really raw inquiries) needed to achieve quota (I wish more sales managers would also ask).

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Lead Generation Lies That are Wreaking Havoc with Your Sales

ViewPoint

A form completion is a lead. A form completion is an expression of potential interest in what your copy describes that the person will get in exchange for their information. Why marketers refuse to acknowledge this reality is beyond me, but it’s also a reason that salespeople continue to ignore the leads sent to them by marketing.