Lenny's Newsletter

AUGUST 22, 2023

Andrea is a partner at General Catalyst, investing in early-stage B2B startups, who loves helping companies think about product and growth strategy—you can find her on LinkedIn and Twitter. Growth, as a function, is only a decade old. How does growth look at different company stages?

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Hubspot

MARCH 26, 2019

However, if you don't use YouTube for your current marketing strategy, you're not alone. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. Ultimately, if you're ready to begin using YouTube to attract and convert an audience, it's critical you optimize your video descriptions for SEO.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Metadata

OCTOBER 30, 2023

Marketing teams are like snowflakes. Study ten marketing teams from seemingly identical companies, and their structures will vary. But despite the differences, marketing teams are (or at least should be) marching down the same path—a path leading them to a structure that looks different than team structures of the past.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. By talking to so many marketers and companies, we’ve developed lots of opinions on how to use AI to improve marketing workflows and we can (and we will!)

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Martech Advisor

JANUARY 16, 2020

Learn More: The Modern Chief Marketing Officer Is Also Chief Change Agent. 6 Predictions Marketing Technologists Must Remember in 2020. There’s no denying the central role played by marketing technology for modern brands. Good news for marketing technologists, as salaries are on the rise. Let’s dive right in.

Planning 93

Planning Enterprise Management Paid Search Agency CMO 93

Directive Agency

JUNE 12, 2020

Integrate sales and marketing to activate your leads and generate sales. Incorporate lead activation and search marketing to close the gap in your growth marketing strategy. This allows your company to provide value for customers without having to ask for anything in return. for tech and SaaS companies.

Activities 72

Activities Search Marketing Work Management Planning 72

Hubspot

DECEMBER 7, 2020

Canva + HubSpot Marketing Survey. In October, we teamed up with Canva to better understand how the COVID-19 pandemic has affected marketing leaders, their resources, and their teams. Growth marketing. Content marketing. Affiliate marketing. Pre-Pandemic. Post-Pandemic. Majority in-house (64%).

CMS Development 101

CMS Development Research Contingency Planning Paid Search Agency 101

Hubspot

SEPTEMBER 30, 2020

At its core, ClickFunnels is a company that tries to help you with all of the above. It's a full suite sales and website funnel building tool, primarily predicated on landing pages and basic marketing automation functionality. ClickFunnels also has a raving fan community that loves the company. HubSpot Marketing Hub.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

Hubspot

JANUARY 27, 2020

GE is an extreme example of Success Theater starting at the top and trickling down, eventually taking over the company. But smaller and subtler versions of it could happen at your company. Every plan is a hockey stick (If your company is always predicting that next year will be the year it all comes together, you've got a problem).

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Hubspot

MARCH 27, 2018

59 Female Marketing & Growth Influencers To Follow. Tiffany is a growth marketing consultant, international speaker, and founder of Flowjo.co. Joanna is co-founder of Airstory , the creator of Copy Hackers , and and has optimized copy for companies like Intuit, BT, Tesco, Crazy Egg, and MetaLab.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Atomic Reach

JANUARY 3, 2019

You do not feel any connection with a mere ask, but you probably feel differently when the ask includes a story that adds value or makes the company relatable to you. This is where content marketing comes into play. When it comes to content marketing, Ann Handley has done a bit of it everything.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

accelerate agency

MAY 9, 2020

That’s why boosting SERP results is a key aim of SEO. As you might already know, there are few quick fixes in the world of SEO. Keyword research is key to improving SERP results and to SEO in general. They have high conversion rates and that’s something that companies notice. Metadata Tips. Content Tips. Keyword tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

SmartBug Media

SEPTEMBER 12, 2022

Over the next week, we’ll be publishing a series of INBOUND 2022 recap blogs about: Business growth. Marketing trends. Creativity and culture in B2B marketing. SAP ’s overall objective was to share a company-wide achievement with employees. Connectivity: Bring the data back home via the HubSpot Contact Timeline.

Marketing AI 52

Marketing AI Digital Asset Management Work Management Marketing Management 52

accelerate agency

JUNE 30, 2021

For example, accelerate agency offers a range of SEO specializations including content marketing that’s primed to those working in the SaaS industry. If CEOs and SaaS founders of hugely successful companies are giving up their time to talk at a conference, they’ll likely have something worthwhile to share. So where to start?

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Only B2B

JANUARY 29, 2018

However, if you offer insights that create curiosity and gets your buyers thinking differently about their current situation, company or industry, you gain credibility and earn the right for them to take your call. It is very difficult to mention just one marketing automation method. She is currently the Marketing Manager of Privy.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Atomic Reach

MARCH 18, 2019

He believes in small teams and the need for SEO experts and consultant to really listen to the clients and hear them. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. His focus area lies within local and seasoned paid SEO strategies for small and medium businesses across the USA and Canada.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Parse.ly

OCTOBER 22, 2019

The episode explains what makes storytelling so powerful, and why it matters that companies get it right. I believe that great companies are built on great stories. The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. Listen: [link]. What you’ll learn: What makes a trend. Think again.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

accelerate agency

APRIL 23, 2020

HubSpot CTA Test. HubSpot is a recognisable name in the marketing and SEO field. The company offered a guide to inbound marketing for free at the end of some posts. The company offered a guide to inbound marketing for free at the end of some posts. WallMonkeys Homepage Test.

A/B testing 52

A/B testing Examples Marketing Websites Paid Search Agency 52

Hubspot

NOVEMBER 5, 2014

It''s time to start hiring and building your marketing team. While there are many moving parts when it comes to executing a high-growth marketing operation, the people on your team should be high on your list of priorities. Assess how this person will fit in with and positively add to the company culture.

Growth Marketing 28

Growth Marketing Peer-to-peer Ad Building Planning 28

accelerate agency

FEBRUARY 12, 2023

By creating a robust SaaS SEO strategy. An effective strategy, whether developed in-house or through a professional SaaS SEO agency, is vital to achieving sustainable growth and success in the SaaS market. We will cover topics such as: Does SEO still work in 2023? How do you do this?

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

accelerate agency

APRIL 11, 2023

To help you find what you’re looking for, you can use the following links to jump quickly between sections or to go straight to the SaaS company you’re most interested in: What is a SaaS company: Everything you need to know What are some examples of a SaaS company? First and foremost, what does SaaS stand for?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Management 52

Hubspot

JANUARY 12, 2017

Have you ever sat in a meeting and been asked, “Well, how much is that [insert necessary marketing tool or program to grow business] going to cost?”. Those who run the budget at companies must ensure return on investment from every activity that they put dollars behind -- otherwise you wouldn’t have resources to do your job.

Budget Programs 28

Budget Programs Business Marketing Budget Click Rate 28

seo.co

NOVEMBER 8, 2021

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Search Engine Land’s Danny Sullivan was one of the first experts in SEO , and is still widely considered to be among the best. HubSpot Blog. Social Media Examiner.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Single Grain

APRIL 10, 2020

Instead, what we’ve been seeing is that many companies have been stepping up to the plate to help out their fellow entrepreneurs and customers. 76 Tech/Marketing Companies that Are Giving Away Free Stuff During the Coronavirus Pandemic. I hope this helps you, and please stay safe! SBA’s Financial Coronavirus Relief Options.

Enterprise Management 128

Enterprise Management Work Management Paid Search Agency Marketing Management 128

Hubspot

APRIL 23, 2020

Security – Payment processing companies add an extra layer of protection to online transactions. For example, Growth Marketing Pro built an SEO tool that charges subscribers on a monthly basis and they used Stripe to set this up. Here are few of the largest and most well-known payment processing companies: 1.

Marketing Management 92

Marketing Management Mobile Marketing Pricing Price 92

accelerate agency

JANUARY 10, 2021

It’s for that reason that the SaaS market has been growing year on year for over a decade. With so many software companies out there, if you’re going to succeed as a SaaS brand, you need to get – and stay – ahead of your rivals. The cornerstone of such strategies must be your SEO efforts. How do I do SEO for SaaS?

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

It’s for that reason that the SaaS market has been growing year on year for over a decade. With so many software companies out there, if you’re going to succeed as a SaaS brand, you need to get – and stay – ahead of your rivals. The cornerstone of such strategies must be your SEO efforts. How do I do SEO for SaaS?

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Heinz Marketing

DECEMBER 20, 2021

This week’s show is called “Building a High-Growth Marketing System on a Lean Budget” My guest is Kathleen Booth , Chief Marketing Officer at clean.io. So, as you said, I’m the Chief Marketing Officer at Clean.io, which is a digital engagement security company.

Peer-to-peer 70

Peer-to-peer Communities CMO B2B Sales 70

seo.co

MARCH 8, 2020

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Search Engine Land’s Danny Sullivan was one of the first experts in SEO, and is still widely considered to be among the best. HubSpot Blog. Social Media Examiner.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Directive Agency

APRIL 14, 2022

It’s no wonder that it’s one of the most popular tools for marketers all around the globe. . Unbounce is mostly used by growth marketers, SEO managers, and paid media strategists. But not all companies using conversion optimization use Unbounce. . Who Uses Unbounce? Core Features of Unbounce. Conclusion.

Growth Marketing 52

Growth Marketing Landing Pages Domain Sales Qualified Leads 52

Directive Agency

JUNE 2, 2023

To make sure you’re showing up with value, you need a cohesive content and SEO strategy that’s aligned with your buyer’s lifecycle and intent. The Content Marketing Conundrum Our analysis and HubSpot research confirm that content marketing is the definitive route to securing sustainable ROI and unlocking exponential business growth.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . The Top 10 B2B Marketing Metrics to Measure in 2018. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Directive Agency

JUNE 2, 2023

To make sure you’re showing up with value, you need a cohesive content and SEO strategy that’s aligned with your buyer’s lifecycle and intent. The Content Marketing Conundrum Our analysis and HubSpot research confirm that content marketing is the definitive route to securing sustainable ROI and unlocking exponential business growth.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

Zoominfo

SEPTEMBER 17, 2018

According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses. 9. Actionable Marketing. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

accelerate agency

JULY 13, 2021

What are the most popular SaaS Companies? Best Practices For Choosing a SaaS Company. Services such as Amazon S3 launched in 2006, and 2008’s Google App Engine opened the door to PaaS (Platform as a Service) and to the idea of changing the relationship between developers/software companies and consumers. . Characteristics.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

accelerate agency

MARCH 29, 2023

Types of SaaS Companies 5 Reasons to start up an SaaS company ow to start a SaaS company: 11 steps A quick guide on how to find SaaS business ideas 35 Examples of SaaS products and ideas SaaS ideas to get your creative juices flowing What is SaaS? How to start a SaaS company: 11 steps 1.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Hubspot

MARCH 23, 2015

The Risks of Growth Hacking and How to Build Authentic Sustainable Growth ". Mikael Cho has founded a number of companies over the past eight years, including the freelance professional network Crew where he currently works. Some good ones: " The Definitive Guide to Growth Hacking ". 7) Nir Eyal , Growth Hacker.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28