Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.”

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

KoMarketing Associates

DECEMBER 29, 2020

The impact of COVID-19 continues to be felt across the marketing industry, and new research is shedding light on just how many companies have been affected by the pandemic. Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S. companies compared to other countries.

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

KoMarketing Associates

FEBRUARY 26, 2020

Forrester and Yieldmo recently published the “Attention 2.0: Enhancing Ad Measurement Beyond Clicks and Viewability” report, and statistics showed that only 40% of marketers are confident in their organization’s ability to measure the conversion rate of their mobile advertising efforts.

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

KoMarketing Associates

APRIL 21, 2020

According to their statistics, about 50% of respondents have no plans to use AI in their marketing strategies. Albert and Forrester published the “Harnessing AI’s Potential” report, and statistics suggested that just 26% of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

Conductor

SEPTEMBER 24, 2019

“Enterprise companies should be using this calculator to understand the value of content and SEO.” We want to help you communicate that value to your company with confidence. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

KoMarketing Associates

MARCH 26, 2019

The Society of Digital Agencies (SoDA) and Forrester Research recently teamed up to publish the “Global Digital Outlook” report for 2018-19, and statistics showed that AI technology and initiatives related to AI-driven digital experiences were at the top of marketers’ minds over the past 12 months.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

Martech

JUNE 7, 2022

companies have taken their eyes off the consumer and the result is worse customer experience, according to a new report. . The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. According to Forrester research, a one-point improvement in CX Index score can be worth $22.5

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Forrester Verticals Business Case Studies 100

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

KoMarketing Associates

MARCH 24, 2014

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. Twitter Profile: @Forrester. Twitter provides Forrester with an opportunity to tweet pieces of information (often times statistics) that pique the follower’s interest.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Forrester Research reports that companies that nurture leads can generate up to 50% more sales at about 33% less cost than competitors.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Vidyard

MARCH 11, 2016

It only makes sense then to see companies slowly ramping up their content spend. Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. The post No marketing tactic works well Forrester says, it’s all about strong content appeared first on Vidyard.

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Forrester Tactics Paid Search Agency Advertising Agencies 50

NuSpark Consulting

JUNE 24, 2011

Here’s some statistics: Forrester Research Report. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Companies that excel at lead nurturing have 9% more sales reps making quota. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms.

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Lead Nurturing Statistics Sales Qualified Leads Lead Scoring 100

NuSpark Consulting

JUNE 24, 2011

Here’s some statistics: Forrester Research Report. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Companies that excel at lead nurturing have 9% more sales reps making quota. Related Posts: Does Your Company Focus on Lead Generation or Lead Management? CSO Insights.

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Lead Nurturing Statistics Sales Qualified Leads Lead Scoring 100

KoMarketing Associates

MAY 14, 2018

However, just 49 percent of respondents claim that companies currently provide a good customer experience. The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX honed in on buyer expectations and how B2B marketers are adjusting accordingly.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

Zoominfo

JUNE 11, 2021

Evaluate These Changes to the Sales Process Here are five changes to consider as vaccinations increase, offices reopen, and companies seek new business: 1. In other words, more than 840,000 new American companies grew out of the pandemic — establishments that present opportunities for sales teams. For example, in the U.S.

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Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Here are five changes to consider as vaccinations increase, offices reopen, and companies seek new business: 1. In other words, more than 840,000 new American companies grew out of the pandemic — establishments that present opportunities for sales teams. These statistics should not discount the lost businesses during COVID.).

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

KoMarketing Associates

JULY 17, 2018

Marketers are aware of the benefits of harvesting customer data, but new statistics suggest that they are still struggling to make the most of it. Only one-in-five executives consider their companies to be leaders in customer data management, and just one-in-four executives say they are able to fully leverage data that is available to them.

Marketing Report 125

Marketing Report Enterprise Management Forrester Paid Search Agency 125

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 And that’s why most companies are focusing on creating the next generation of data professionals. Must Read: What is Intent Data and How it Can Help Your Company? CMI, 2022).

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Must Read: Top 6 Demand Generation Strategies Which Work!

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Its purpose is to help marketers allocate future spend and bring it in line with business goals. Processing.Please wait.

Marketing Attribution 105

Marketing Attribution Enterprise Management Work Management Marketing Management 105

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

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Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies managed profiles on more social media sites than B2C companies.

Social Media 53

Social Media Emarketing Forrester Media 53

ClickZ

APRIL 29, 2020

Companies are now searching for people who understand the nature of these data systems, how they work, and how to use them to create sound data governance, privacy, security, and trust. Most of them were smaller companies, acquired by larger martech firms to expand their capabilities and user base. The dollar amounts are impressive.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Outreach

DECEMBER 2, 2021

Almost a third of B2B sales leaders say they develop forecasts by referencing key deals and adding in qualitative analysis, according to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach.*. If they are wrong, it can be detrimental to their company value and ultimately their job. The problem?

Forecasting 52

Forecasting Outreach Forrester Analysis 52

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Two years ago, McKinsey published a startling report entitled “ How B2B companies talk past their customers.” Research Director Peter O’Neill is blunt about describing the current content marketing landscape.

Forrester 80

Forrester Content Trade Show Opinions 80

eDataSource

OCTOBER 23, 2019

eDataSource hosted a webinar last week featuring Forrester, the world leading research organization, titled “Mission Critical: How Email Deliverability Can Make or Break Your Program.” Speakers were GB Heidarsson, eDataSource CEO, and special guest Shar Van Boskirk, Vice President and Principal Analyst at Forrester Research. .

Deliverability 44

Deliverability Marketing AI Forrester CAN-SPAM 44

Heinz Marketing

AUGUST 20, 2021

Do they have companies in their database that make up their target audience and ideal customer profile? A 2019 study by Forrester and Marketing Evolution found an estimated 21% of respondents’ media budgets were wasted as a result of bad data. Can they segment their database into buyer persona groups?

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

Porch Group Media

JANUARY 14, 2023

Email Personalization Statistics Campaigns that use email personalization perform better overall. An insurance company for example may segment lists by age, income, occupation, and car ownership. Trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits,” according to Forrester Research.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

One of the best sources of information is industry statistics. Source : Forrester Research. 46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% of B2C marketers. 93% of business buyers believe all companies should have a social media presence. billion this year. billion in 2014.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Only B2B

JUNE 19, 2023

Companies utilizing BANT qualification experience a remarkable 72% improvement in lead-to-opportunity conversion rates, and businesses leveraging BANT qualification witness a significant 36% higher average deal size. According to Nucleus Research, companies that utilize CRM systems achieve an average ROI of $8.71

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

ClickZ

SEPTEMBER 27, 2019

In a nutshell, marketing orchestration technology helps companies improve coordination of the marketing workflow so businesses can build effective marketing campaigns and content. These companies use our platform to reduce their production costs and understand the impact of their marketing initiatives,” says Roth. Source: Percolate.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. Some more interesting statistics: of the 7.81 Click To Tweet.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers taking advantage of these benefits?

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Personalization Account Based Marketing Content Marketing Gartner 166

Golden Spiral

MARCH 10, 2022

It’s a decision-maker at your prospect’s company who you’ve transformed into an advocate. Is your entire marketing effort powerful and thorough enough to get someone to not only know your company’s name but to be your cheerleader in internal discussions? Five lessons we’ve learned from helping X,XXX companies solve “the problem”.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Top Rank Marketing

SEPTEMBER 4, 2023

of company revenue on average down to 9.1% But then, when the economy slows and company revenue streams constrict, marketing becomes more important than ever… budget or no budget. Meanwhile, the few B2B companies that are meeting personalization expectations are quickly establishing themselves as the vendors-to-beat.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Content4Demand

SEPTEMBER 24, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? In theory, a progressive company could use intent data to facilitate personalization at scale. Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78