Content Marketing Institute

AUGUST 17, 2020

Video now makes up 15% of brands’ content on the world’s biggest social media platform. Learn how to improve engagement in your Facebook video program with these tips culled from a study of over 10.5 Continue reading → The post 6 Proven Tips for Successful Facebook Videos appeared first on Content Marketing Institute.

Facebook 142

Facebook Video Marketing Tips Social Media 142

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Top of Funnel 198

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 198

Contently

APRIL 5, 2022

Have any companies shaped the digital era more than Google and Facebook? Today it has so many wings that when this writer googled “google wings,” the first result was a drone delivery company called Wing, owned by Google parent Alphabet. Facebook may be the relative baby here, having been founded in 2004.

Facebook 193

Facebook Google Paid Search Agency Content Marketing 193

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 Drive leads through a promotional video that shines a light on the sign-up benefits.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Facebook 117

Facebook Social Media Profiling Urgency Marketing 117

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Convince & Convert

APRIL 16, 2015

Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. Another study by SocialBakers revealed that even when Facebook videos were not as popular as YouTube videos, they received a 40 percent higher engagement rate on the site.

Facebook 167

Facebook Video Marketing Tips Youtube 167

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. Embedded video posts.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Brandpoint

MAY 26, 2022

This challenge can be met with a variety of solutions, but we found another key statistic that might offer a quick, engaging way to produce high-quality content: 49% of manufacturing marketers see video marketing as one of the biggest trending marketing tactics. If you’re not using video in your content strategy, you’re missing out.

Paid Search Agency 62

Paid Search Agency Video Marketing Companies Planning 62

Webbiquity

FEBRUARY 20, 2020

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy. Streamlining is necessary in 2020. 1: Start At The Beginning.

Work Management 314

Work Management Video Marketing Marketing Strategy Marketing & Strategy 314

Navigate the Channel

MARCH 29, 2021

Thinking about integrating paid ads into your construction company’s marketing plan ? Here are a few of our top things you need to know about running Facebook ads for commercial construction companies. Often, you can target audiences on Facebook that follow other pages. Define Your Target Audience.

Paid Search Agency 65

Paid Search Agency Paid Social Agency Facebook Ads 65

Marketing Insider Group

APRIL 21, 2020

Consumers are spending more time on social networks; video consumption continues to increase. And video marketing for these companies can still be cost-effective if done correctly. In conditions like these, performance video is a smart approach. What Is Performance Video? Performance videos are customizable.

Planning 269

Planning Marketing Plans Video Marketing Content Marketing 269

Webbiquity

MARCH 22, 2018

Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. Here’s how you can improve your sales and get ahead on Facebook. Facebook offers an incredibly large and diverse audience; you can’t write just any old content and expect to see results.

Facebook 254

Facebook Tips Work Management Social Media 254

Martech

JANUARY 16, 2024

Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. primary season, OpenAI became the latest company to take steps to protect voters. This video content was synthetically generated.” Why we care. Yesterday, as the Iowa caucuses kicked off the U.S.

Marketing AI 111

Marketing AI Paid Search Agency Companies Amazon 111

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Contently

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. People have more live video options than ever as they quarantine at home.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

Paid Content 101

Paid Content Facebook Video Marketing Paid Search Agency 101

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Can't stop, won't stop! ??

Facebook 139

Facebook Work Management Campaigns Top of Funnel 139

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Cost Per Thousand 111

Cost Per Thousand Advertisements Advertising Video Marketing 111

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media 140

Social Media Statistics Video Marketing Social Marketing 140

Golden Spiral

MARCH 5, 2019

You might think that with all of the data that exists in support of video for B2B marketing efforts, all B2B companies would be actively implementing some sort of video marketing strategy. SaaS companies — especially start ups — may not have the thousands of dollars required to do video “right” readily available.

Paid Search Agency 88

Paid Search Agency Video Marketing Companies Top of Funnel 88

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Sprout Social

NOVEMBER 12, 2020

When creating and sharing videos, you want to make sure your content can be consumed by as many people as possible. Whether they’re hard of hearing or simply in a setting where they can’t have their volume turned on, viewers should be able to enjoy your videos. Improve video accessibility.

Youtube 139

Youtube Video Marketing Budget Programs Keywords 139

Valasys

MAY 13, 2024

Video production is a marketing strategy that can help boost your branding efforts by displaying past client testimonials and product demonstrations. Engaging video content prompts the target customers to purchase your products or services. Positive interactions with the videos result in increased customer satisfaction and loyalty.

Paid Search Agency 40

Paid Search Agency Video Marketing Product Brand Identity 40

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Paid Content 119

Paid Content Facebook Ideal Customer Profiles Work Management 119

Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The Facebook Algorithm Separates the Wheat and the Chaff.

Facebook 167

Facebook Word of Mouth Press Paid Search Agency 167

Martech

JUNE 9, 2022

Meta’s Facebook is said to be planning a Basic Ads product aimed at brands looking to raise customer awareness. Basic Ads are so-called because they would report only the simplest metrics such as engagement and video views. Facebook has declined to comment on the new product. The initial response. Why we care.

Facebook 106

Facebook Planning Paid Search Agency Ads 106

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Consumers can spot a sales pitch from a mile away.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Navigate the Channel

JULY 17, 2023

Facebook, being one of the most popular social media platforms, offers a powerful analytics tool called Facebook Insights. In this article, we will explore three potential benefits of Facebook Insights for building products marketers and how they can leverage this tool to enhance their marketing strategies.

Allocation 65

Allocation Facebook Cost Per Click Product 65

Unbounce

JULY 22, 2020

They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. That’s because Facebook ads are incredibly competitive. So how do you optimize Facebook ads without using up all of your time, energy, and resources?

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Hubspot

MAY 21, 2018

“Video marketing” is one of today’s hottest industry buzzwords -- and, of course, we at Animoto agree that video is a priceless tool when it comes to engaging your audience, sharing stories and information, promoting products and services, piquing interest, and more. But we also know that video in and of itself isn’t a magic bullet.

Facebook 78

Facebook Paid Search Agency Video Marketing Ads 78

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Martech

APRIL 14, 2022

Tech companies are joining in on a medium that saw a boom year in 2021. With flashy video displays and tech-forward distribution and standardization , digital shot up 22.7% The tech companies. The OAAA reports that 28% of the top OOH advertisers were tech companies or D2C brands. The numbers. OOH ad revenue climbed 16.7%

Paid Search Agency 126

Paid Search Agency Mobile Advertising Companies Digital Transformation 126

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115