Valasys

JULY 20, 2020

The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. The marketing team from these companies can invest in Paid-Ads and generate further notable results; the price of paid campaigns is relatively affordable in all platforms.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Webbiquity

APRIL 10, 2017

The company offers technology, resources, and (if necessary) services for online reputation repair. RSS Readers. Create a curated stream of news and posts from any number of RSS feeds, including publications; blogs; YouTube channels; topics, competitors and brand mentions (through Google Alerts); and internal business content.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The RSS feed is: [link]. via Omaha Steaks’ Facebook.

Curation 141

Curation Skype Web 2.0 Paid Search Agency 141

Biznology

FEBRUARY 5, 2013

There are a number of traps you can lay — and you should consider them all if you have the commitment, time, and resources to maintain them all. And, if you have no activation plan and are just collecting name, company, email, and phone number, then you have a block to your marketing plan. Who would’ve known?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Webbiquity

AUGUST 23, 2011

But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. Social media is important.

Traffic 100

Traffic RSS Social Media Social Networks 100

Scoop.it

APRIL 4, 2019

Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. This was easily amplified for companies that already used G Suite products and accounts as it made their Google+ accounts exist by default. React to company-related news and publicity. Discuss competitor news.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Webbiquity

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

Social Media 100

Social Media Media Digg PR 100

Convince & Convert

MAY 31, 2013

The RSS feed is: [link]. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. Sometimes the structure of a company doesn’t give marketers the resources or the organizational inertia to do everything they want to do, so prioritizing becomes the major balancing act.

Tactics 133

Tactics Cross-Selling Skype Social Media 133

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Good luck with that.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Customer Experience Matrix

JULY 9, 2010

Sources can include social media, news feeds, patent registrations and RSS subscriptions. Content on the Web site can also be published through RSS subscriptions, email newsletters, Twitter, Facebook and LinkedIn. This is a critical advantage for many marketers who lack priority access to those resources.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Marketing Insider Group

SEPTEMBER 4, 2012

Common mistakes include talking too much about your products, promoting your company before you’ve allowed them to get to know you at all, or even “creative storytelling” that is an obvious or insidious attempt at getting the reader to enter into a sales conversation before they are ready. The 30 Best Content Curation Resources for Marketers.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Biznology

JULY 26, 2011

When they write my company. And I have not even gotten to the most important part: even if people know who you are, what you do, the company you own, and its products. What I did in 2006 is quite a bit different than what Abraham Harrison does now, as a company. to a LinkedIn, Twitter, or Facebook profile at the very least.

RSS 80

RSS Blogger Paid Search Agency Aggregators 80

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. How you think about what content is for your company will determine how big this role is.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Scoop.it

MARCH 5, 2020

Think about this paradox: C-level executives play an important role in their company. They have an overview of the big picture that benefits everyone in the company, and they always consider the best decisions they can make. There’s also conflicting advice on the number of links and resources you should add. pages in a few ways.

Newsletter 65

Newsletter Ad Building Enterprise Management Click Rate 65

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). B2B companies that succeed are those that have a clear objective and implement a strategy based on market research and a commitment to seeing their efforts through to completion.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Webbiquity

JUNE 21, 2010

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Content Standard

JANUARY 25, 2018

When Facebook was introduced back in 2004, it was a college “social network.” We encouraged clients to create a social business page, have their appropriate branding and logo correctly displayed, and push content from their RSS feed directly to these newly created social channels.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

markempa

DECEMBER 30, 2008

I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Chris Koch

JANUARY 22, 2010

We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. Make a list of the people who subscribe to your blog through RSS and e-mail and match them up to your comments.

Social Media 100

Social Media ROI Lead Ranking RSS 100

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) you should also jump on the bandwagon , I say there are several r easons for companies to be reluctant to embrace it wholeheartedly. What is our goal?

Social Media 100

Social Media Planning Work Management Social Marketing 100

NuSpark Consulting

OCTOBER 28, 2011

I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. In fact, a Hubspot study shows that companies that blog attract 55% more visitors, 97% more inbound links and greater SEO with 434% more indexed pages. Below are the responses. . From Apryl Parcher. Blogs are Fodder for Social Media.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. I think these resources provide a well-rounded view of where things stand today.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Anything Goes Marketing

MAY 1, 2007

looks promising as it seems that over half of the companies surveyed either have a blog or plan to have one (internal or internal) and the same goes for RSS ( Click here for the image ). The other main issue has to do with the company policies that can can some of these ideas before they get off the ground. Why did it fail?

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Chris Koch

MARCH 19, 2010

First, here’s what we do as part of monitoring: Track conversations about your company. You need to know what’s being said about your company online. Trouble is, we’re finding in our research that most companies stop here. Pretty obvious, right? There’s much more that we should and could be doing with monitoring.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Often times we get directives from the top echelon asking us to setup a corporate blog for the CEO, a blog for every manager, and to churn content every day. Unless you have the staff available to create new content quickly, you will be stuck.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. I’m bummed I missed that one. Great job Bulbstorm.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Resources Copyright © 2010 Tiecas, Inc.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is. Resources

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Convince & Convert

DECEMBER 7, 2010

New skill sets are needed for your business to become a social organization—but luckily these are easy to learn and there are lots of resources out there. You’ll need some search-engine ninjas, RSS-reader Jedi masters, and Twitter superheros. You’ll go far just by doing and experimenting, too.

Communities 126

Communities RSS Social Media Curation 126

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). Others are sure to follow. billion entries. microblogs (Twitter, Friendfeed , etc.),

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Convince & Convert

AUGUST 24, 2012

Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). The RSS feed is: [link]. Listen Now. Click the play button to listen here: Download the audio file: [link]. Find us on iTunes: [link]. Please Support Our Sponsors.

Social Media 115

Social Media Media API Twitter 115

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Industrial Marketing Today

AUGUST 3, 2010

This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. What happens if you have neither the budget nor the resources for sophisticated metrics? You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Buzz Marketing for Technology

JUNE 30, 2008

What does a company get out of its employees spending half their day using an email program? " and shares a number of tips and links to numerous articles and resources on information overload. " and shares a number of tips and links to numerous articles and resources on information overload. Lijit Search.

Research 100

Research Digg RSS Startups 100

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read. Resources

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60