Webbiquity

AUGUST 18, 2020

A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. Founded in 1985 as a conference recording company, Digitell now offers virtual event and live streaming platforms along with web / graphic design, event marketing, and audio/video technician services. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . This approach will also work for many SaaS B2B companies. .

Communities 121

Communities Ad Building Brand Identity Branding 121

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Mayne, who is well-known for his work with ESPN, also stars in a series of videos on the company’s YouTube channel.

Microsite 162

Microsite Word of Mouth Case Study Case Studies 162

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Users can copy the text to drop into their out of office, or share a custom video on Facebook or Twitter. Not every company is going to have a comedy writer on staff. Upon completion, your snazzy new out of office is generated.

Microsite 125

Microsite User-Generated Content Custom Publishing Planning 125

Contently

OCTOBER 11, 2019

This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies. In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. This is a great example of building a microsite around a cause. AbbVie | Scientist Rock! Ranked No.

Creativity 134

Creativity Examples Content Marketing Planning 134

Convince & Convert

NOVEMBER 13, 2015

Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil. For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite. What’s Old is New.

Social Media 160

Social Media Campaigns Advertising Agencies Paid Search Agency 160

xiQ

DECEMBER 15, 2021

The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists? Comprehensive all-in-one company profiles compiled in seconds. Instasites (microsites designed for individualized experiences). The short answer is NO! SmartSourced Content TM curation.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Marketing Insider Group

JUNE 19, 2014

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. As a leader, you have to walk the walk, not just talk the talk.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

SendX

MAY 30, 2019

These were largely people who were close to us with large followings or access to companies that sent out blasts on our behalf.” Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. They also made it easy for their employees to pass their message to entire companies.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. Take inspiration from these five companies that have gone beyond content and company pages to craft unique experiences for their customers. Connect with KFC’s Founder.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Salesforce Marketing Cloud

DECEMBER 7, 2022

Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. Rather than talk about features, we researched what the company cares about. Learn their lens for seeing themselves—and how they want to be seen—at both the company-wide and specific audience (executive) level.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Convince & Convert

NOVEMBER 7, 2013

With the goal of positioning L’Oréal as a top place to work, the company has created visual way for its community to share an “IN word and “IN moment” that best describes themselves and share it across Facebook, Twitter and LinkedIn. The ten best IN moments will also be shared on the L’Oréal company page at the end of the campaign. .

Communities 139

Communities Linkedin Microsite Social Media 139

Hubspot

NOVEMBER 11, 2020

Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. The "Stories" microsite has a simple tagline -- "Get an inside look at the people, places and ideas that move us." It works for Innocent Drinks (hint: childhood innocence), and that brand presence is maintained throughout the company's blog.

Design 101

Design Examples Best Practices Microsite 101

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. It’s time for companies to turn to 2.0 Twitter is fast becoming the preferred vehicle of communication between companies and their customers.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

LiveRamp

MARCH 8, 2019

B2B marketers now have the data to understand their audiences at the person and the company level. If either Pieter or Spencer did eventually make a purchase from this company, there would be no way to correlate any of their previous touchpoints to the sale at the account- or person-based level. That’s a wrap from RampUp 2019!

Advertising Agencies 40

Advertising Agencies Microsite Correlation Fulfillment 40

Customer Experience Matrix

DECEMBER 8, 2011

Social media monitoring: watching social media for mentions of the company or other topics and responding when appropriate. Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Valasys

JUNE 15, 2021

Talking of post-campaign analysis, every company, agency, or brand involves in campaign analysis post-marketing campaign. It provides an overview of the company, its services, and acts as a conversion point for your prospects. To be precise with messages and objectives, various organizations tend to create a landing page or microsites.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Valasys

JUNE 15, 2021

Talking of post-campaign analysis, every company, agency, or brand involves in campaign analysis post-marketing campaign. It provides an overview of the company, its services, and acts as a conversion point for your prospects. To be precise with messages and objectives, various organizations tend to create a landing page or microsites.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Digital B2B Marketing

SEPTEMBER 24, 2013

Long-term, these could change the face of online marketing and advertising for almost every company. Not even Facebook comes close. Online advertising companies that use big data in advertising are today’s market darlings. Over time, this will effectively turn off data collection for ad networks and online data companies.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Convince & Convert

AUGUST 15, 2013

Throughout this time window, the best videos are being posted on Tumblr, but fans can further share across Facebook, Twitter or Tumblr. There are more options and companies than ever to help you pull in and house user-generated content (Mass Relevance, Olapic, Postano, and more).

Microsite 127

Microsite Social Media User-Generated Content Communities 127

Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Content Standard

OCTOBER 25, 2014

The company considers the studio to be a way to further its focus on next-generation travelers through original content marketing. ” The push for branded content may be more urgent now that marketers are turning away from Facebook. Meanwhile, clicks that ended at Facebook dropped to just 10 percent from 31 percent.

Microsite 40

Microsite Television marketing Content Social Networks 40

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

KoMarketing Associates

MAY 1, 2013

and Canada, represents a full range of industries (advertising/marketing, software, consulting, manufacturing, healthcare, and finance), functional areas, and company sizes. Facebook (82% vs. 80%). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. LinkedIn (87% vs. 83%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Hubspot

JUNE 9, 2010

As the largest social network, Facebook offers plenty of opportunities for marketers. However, extracting those opportunities sometimes can be difficult using only the tools Facebook provides. Facebook Marketing Tools. Wildfire -- Want to run a contest on Facebook? Facebook Forum 2.0

Facebook 28

Facebook Tools Microsite API 28

Webbiquity

JULY 25, 2011

The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

EMagine B2B Blog

JUNE 13, 2013

Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. 3 Reasons B2B Marketers Should Not Use Microsites. A controversial title to a very common issue with many B2B companies thinking a microsite is the answer to everything.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Content Marketing Institute

SEPTEMBER 6, 2018

To differentiate the brand in an increasingly competitive industry, California Closets focused on elevating its brand perception to a company that elegantly designs better lives. 4 weeks after @caclosets debuted its magazine, it was generating $42 for every $ spent. million unique visits. It ranks among the top eight Nielsen travel websites.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

The Point

JUNE 1, 2010

The Facebook game Farmville has (at last count) more than 30 million active daily users. HS: What kind of companies are using games for marketing? MT: We build games for both B2C and B2B companies, as well as publishers. We build Flash AS3 games along with Flash AS3/XHTML apps for Web and Facebook applications.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

SnapApp

NOVEMBER 14, 2011

Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Generally, microsites have their own domain or subdomain and supplement the content on the main site. Unlike sidebars and widgets, microsites are like websites within websites. Facebook apps ). Most Importantly.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Webbiquity

OCTOBER 4, 2013

YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). In many cases, your company may attract such links over time simply through normal business activities. . • Partner websites (e.g., Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). In many cases, your company may attract such links over time simply through normal business activities. . • Partner websites (e.g., Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

EMagine B2B Blog

AUGUST 4, 2014

If your company is blogging and sharing that blog on your LinkedIn, those links direct back to your onsite blog where someone is more likely to convert. LinkedIn is also a hub for job seekers, if you are posting open positions you are sure to receive referral traffic from those looking to learn more about your company.

Social Media 40

Social Media Traffic Tactics Media 40

Contently

MARCH 21, 2017

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers. JLL tailors its content to meet the needs of busy, bombarded customers. .”

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80