MindFire

MARCH 7, 2023

We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites WHAT YOU’LL LEARN After a decade of work with thousands of printers, agencies, and marketing services (..)

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

Convince & Convert

JANUARY 8, 2015

The campaign is hosted on a dedicated microsite , where consumers are invited to write, draw, or insert different holiday themed designs and messages on a festive red BMW X4 SUV with a snow-covered windshield. Once finished, designs can be shared across Facebook, Twitter, and email.

Microsite 139

Microsite Campaigns Case Study Case Studies 139

Oktopost

MAY 12, 2021

Facebook Groups. Facebook Groups offer convenient business pages which allow comments and questions from your members. The benefit of using this social media behemoth is that virtually everyone is on Facebook, so there’s a good chance that your ideal customers can easily find you. A Microsite on Your Website.

Communities 121

Communities Ad Building Brand Identity Branding 121

Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Microsite 162

Microsite Word of Mouth Case Study Case Studies 162

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Users can copy the text to drop into their out of office, or share a custom video on Facebook or Twitter. Part of the appeal of this campaign is that Westin can measure and track audience participation from its microsite.

Microsite 125

Microsite User-Generated Content Custom Publishing Planning 125

Anyword

SEPTEMBER 9, 2022

Engagement is the name of the game — whether you post on Facebook, Instagram, Twitter, or Pinterest. Facebook now has approximately 10 million active users. Instagram is the prime platform for engagement — marking 81% engagement versus Facebook’s 8%. Or Facebook? But on Facebook, it’s a slightly different story.

Social Media 98

Social Media Conversion Media Tips 98

Convince & Convert

NOVEMBER 13, 2015

For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite. Supporting elements of this campaign include promotional content across Facebook, YouTube, and websites like winnin where users can vote on “battles” for their favorite would-be Snaps. What’s Old is New.

Social Media 160

Social Media Campaigns Advertising Agencies Paid Search Agency 160

Marketing Insider Group

JUNE 19, 2014

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. As a leader, you have to walk the walk, not just talk the talk.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Contently

OCTOBER 11, 2019

This is a great example of building a microsite around a cause. The team posts three to five articles a day to the website, distributing the content to the brand’s 4 million combined followers on Facebook and Twitter. The audience can find an abundance of videos from day-in-the-life vignettes to lectures from current nurses.

Creativity 134

Creativity Examples Content Marketing Planning 134

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. Here’s the graph of how Harry’s word of mouth campaign performed.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

xiQ

DECEMBER 15, 2021

In addition to sending targeted news digests, field marketers can then publish these thought-leadership articles directly to social media channels like Twitter, LinkedIn, and Facebook to further engage audiences. Instasites (microsites designed for individualized experiences). Sales triggers and real-time alerts direct to your inbox.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Avitage

MARCH 7, 2012

Balakrishnan) Content rules when it shares or solves, and doesn’t shill (Ann Handley) Facebook will rule (Leslie Lindeman) Track audience preferred devices Challenge of standing out within the cacophony of content Focus on syndication Content curation Get webinars “right” — viewers won’t accept mediocrity anymore – (Shelley (..)

Social Media 120

Social Media Microsite Planning Social Marketing 120

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Salesforce Marketing Cloud

DECEMBER 7, 2022

Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. presentations, demos, videos, mockups, microsites, etc.). We craft personas by doing research and using qualitative and quantitative data that we gather through: interviews, surveys, discovery questions, internal data (e.g.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Convince & Convert

NOVEMBER 7, 2013

With the goal of positioning L’Oréal as a top place to work, the company has created visual way for its community to share an “IN word and “IN moment” that best describes themselves and share it across Facebook, Twitter and LinkedIn. The ten best IN moments will also be shared on the L’Oréal company page at the end of the campaign. .

Communities 139

Communities Linkedin Microsite Social Media 139

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools. Share this on Facebook. Is Your White Paper a Sales Pitch in Disguise? Blog this on Blogger.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Hubspot

NOVEMBER 11, 2020

Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. The "Stories" microsite has a simple tagline -- "Get an inside look at the people, places and ideas that move us." Facebook. , These icons are set in front of bright, block colors that catch the readers' eye and signal what the post is about.

Design 101

Design Examples Best Practices Microsite 101

LiveRamp

MARCH 8, 2019

To learn more about our B2B data products, measurement solutions, and more, check out the LiveRamp B2B microsite. Third-party data augments first-party data—even on Facebook. When Facebook changed its policies regarding Custom Audiences and Partner Categories, marketers lost the ability to augment their audiences with third-party data.

Advertising Agencies 40

Advertising Agencies Microsite Correlation Fulfillment 40

readwrite

SEPTEMBER 6, 2010

It’s always a little funny to me when I see “Find us on Facebook!” The school has built huge wooden sculptures shaped like Facebook’s teardrop pointer and map logo to remind students to check in around campus using the new location feature, Facebook Places.

Facebook 40

Facebook Microsite Paid Search Agency Buzz 40

Customer Experience Matrix

DECEMBER 8, 2011

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Valasys

JUNE 15, 2021

To be precise with messages and objectives, various organizations tend to create a landing page or microsites. For example, a campaign hosted on Facebook will be measured on the number of likes, comments, and shares. It provides an overview of the company, its services, and acts as a conversion point for your prospects.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Convince & Convert

AUGUST 15, 2013

Throughout this time window, the best videos are being posted on Tumblr, but fans can further share across Facebook, Twitter or Tumblr. Make sure the home you create for a campaign, whether it’s your website, microsite, or blog is highly visual, helps to tell the story of the campaign and fosters sharing.

Microsite 127

Microsite Social Media User-Generated Content Communities 127

Valasys

JUNE 15, 2021

To be precise with messages and objectives, various organizations tend to create a landing page or microsites. For example, a campaign hosted on Facebook will be measured on the number of likes, comments, and shares. It provides an overview of the company, its services, and acts as a conversion point for your prospects.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Digital B2B Marketing

SEPTEMBER 24, 2013

Not even Facebook comes close. With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Announcement One: Google AdID.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Content Standard

OCTOBER 25, 2014

.” The push for branded content may be more urgent now that marketers are turning away from Facebook. Recent changes made to Facebook’s EdgeRank algorithm have hurt brands’ reach on the social network, Adweek reports , leading some marketers to reallocate resources to microsites and other social networks like LinkedIn.

Microsite 40

Microsite Television marketing Content Social Networks 40

Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

SnapApp

JUNE 20, 2012

Facebook Like-Gate. By including the like-gate feature on their SnapApp, visitors to the BudgetAir Deals Facebook Page must actually "Like" their Page prior to having the ability to enter the sweepstakes. Home Site to Microsite.

Microsite 48

Microsite Personalization Facebook Features 48

PureB2B

APRIL 2, 2017

They can also be integrated with certain social media platforms like Facebook and Twitter. You can also build a microsite with landing pages that capture lead data. Optimize Your Signup Forms and Popup Boxes. Email signup forms can (and should) be optimized on every page of your website. Create Valuable Content. Blog, blog, blog!

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

KoMarketing Associates

MAY 1, 2013

While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. Facebook (82% vs. 80%). LinkedIn (87% vs. 83%). YouTube (69% vs. 61%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Hubspot

JUNE 9, 2010

As the largest social network, Facebook offers plenty of opportunities for marketers. However, extracting those opportunities sometimes can be difficult using only the tools Facebook provides. Facebook Marketing Tools. Wildfire -- Want to run a contest on Facebook? Facebook Forum 2.0

Facebook 28

Facebook Tools Microsite API 28

Opt Intelligence

JUNE 13, 2019

There are a variety of placements, from opt-in lead forms to clickable video to customizable in-app microsites. The key here is to use your subscriber list and segment based on activity, then upload to social sites (like Facebook) to create a Custom Audience match.

Multi-Channel 41

Multi-Channel Opt-in Advertising Channels Advertisements 41

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Related articles. biznology.com).

Social Media 80

Social Media Social Marketing Media Planning 80

EMagine B2B Blog

JUNE 13, 2013

Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. 3 Reasons B2B Marketers Should Not Use Microsites. A controversial title to a very common issue with many B2B companies thinking a microsite is the answer to everything. Ah, the age old question for B2B marketers: Which social network is the best?

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

SnapApp

NOVEMBER 14, 2011

Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Generally, microsites have their own domain or subdomain and supplement the content on the main site. Unlike sidebars and widgets, microsites are like websites within websites. Facebook apps ). Most Importantly.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48