Oktopost

OCTOBER 5, 2022

If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. The Definitive Guide to Social Engagement Data Inside of Eloqua. Meet Jennifer.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. This gives prospects a generally positive feeling towards the company even if no personal relationships are created. Back to Eloqua Prospect Profiler.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Martech

FEBRUARY 8, 2024

I’d just been hired by Red Hat, an upstart open-source company with a lot of momentum. “We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. We need to get them the information they need as efficiently as possible.

Marketing AI 130

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 130

SnapApp

FEBRUARY 11, 2014

In particular, the SnapApp + Oracle/ Eloqua partnership. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation. Eloqua manages the relationship. It’s Valentine’s week, so let’s talk relationships.

Eloqua 48

Eloqua Lead Scoring Lead Ranking Top of Funnel 48

Webbiquity

NOVEMBER 10, 2020

Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. sales people) remain among the top five information sources used by buyers.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

SnapApp

OCTOBER 17, 2013

We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. It’s going to be a fantastic three days that are just as much fun as they are informative. Will you be at Eloqua Experience 2013?

Eloqua 48

Eloqua Case Study Case Studies Lead Scoring 48

Zoominfo

OCTOBER 28, 2018

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. 1. More informed sales conversations.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Webbiquity

AUGUST 4, 2020

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Is your information unique? If you’ve got a rock star influencer inside your company, great! Several elements determine the success of your webinars.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Contently

JANUARY 31, 2023

For example, if your company uses an email-serving platform or service provider, chances are the platform has AI-based predictive analytics to identify which recipients will open a message based on its subject, day of send, and time of send, among other factors. B2B companies can also access customer sentiment data for their target market.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. The payoff? We all need some of that.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Heinz Marketing

AUGUST 2, 2018

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Pierre has managed product strategy for companies including Infor, Aptean, Pivotal Corporation and CDC Software. Besides Eloqua which really pays my rent? Have a nomination?

Eloqua 41

Eloqua Work Management Marketing Management Product 41

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. As its name implies, Spiderbook scans Web and social sites for information about company and individuals' behaviors and events.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Litmus

AUGUST 25, 2020

Calling all Oracle Eloqua users: Our friends over at Eloqua have shared that Customer Experience (a.k.a. In our ebook, Litmus + Oracle Eloqua: The Three Pillars of Successful Email Marketing , you’ll learn about each pillar and how to use them to drive your email program (and love the process a whole lot more too!).

Eloqua 64

Eloqua Segmentation Email Marketing Campaigns 64

Zoominfo

OCTOBER 28, 2018

What happens when two companies have identified the same target audience and have access to the same demographic and firmographic prospect data? The company with technographic data that is going to have the upper hand. Take this example—Say your target market is made up of e-commerce companies who receive a lot of web traffic.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

Martech

DECEMBER 12, 2022

Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that. The quality of information coming out…is only as good as the quality of information that went in. When asking for personal information, you want to make it as easy as possible for the visitor to answer.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Automation Optimization 115

Customer Experience Matrix

FEBRUARY 21, 2014

In that time, they’ve continued to build applications that exploit their core technology for identifying Web site visitors by company based on their IP address. It later extended to returning visitor attributes in real time so companies could pre-fill forms and personalize Web pages to match visitor interests.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Digital B2B Marketing

AUGUST 26, 2013

We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. Will LinkedIn allow this information to be used by advertisers? News Social Media Demandbase eloqua LinkedIn video'

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Customer Experience Matrix

APRIL 2, 2013

The S-1 registration statement gives considerable new information about Marketo’s business. million, an impressive 80% growth rate vs. 2011 although not quite the doubling that the company had forecast earlier. More significant, the company continues to have huge losses – it lost $34.4 Revenue for 2012 is reported at $58.4

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

Leadspace

MAY 2, 2023

With this final piece of information, you can focus on the right people from the right companies who are ready, able, and eager to buy your type of product or service – ensuring you don’t waste time, money and effort chasing down leads that aren’t likely to close. Is this person at a company with a high predictive fit ?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

InsightSquared

APRIL 12, 2018

For most companies, the CRM system is where the operational data is created, updated, and worked on – this includes data such as opportunity information, which is necessary to measure the effectiveness of marketing activities. The MAP is not always the system of record. Marketers’ needs are becoming more sophisticated.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

PureB2B

MAY 30, 2022

These days you can’t just subsist on demographic and firmographic information anymore. Industry, target market, location, company size, and revenue figures are all characteristics that can define a company’s firmographic positioning. What hardware or software is a company using? Technographic data can fill that void.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Smarte

DECEMBER 9, 2021

In the dynamic B2B environment that we operate in, thousands of companies are competing to get noticed in front of their best prospects. Essentially, your CRM contains limited data on your prospects, i.e. name, job title, industry, company name, email address, and so on. The SMARTe Method to B2B Data Enrichment. Improve efficiency.

B2B 98

B2B API Eloqua B2B Sales 98

KoMarketing Associates

AUGUST 23, 2016

This study found that B2B companies actually get 20 times more engagement on Instagram than on LinkedIn, despite having much smaller audiences on the platform. To help establish some commonalities between successful LinkedIn Company Pages, I’ve compiled a list of B2B business examples getting some pretty impressive engagement on the platform.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Litmus

AUGUST 31, 2020

Breaking down silos and sharing insights across teams helps your company make informed marketing decisions. Have Eloqua ? Your email list is an engaged segment of your target audience, which means they can teach you a lot about what drives results. Get your copy ?. Have Marketo ? Download this ebook ?. Download this ebook ?.

Email Marketing 97

Email Marketing Eloqua Marketo Paid Search Agency 97

SnapApp

OCTOBER 22, 2012

With seemingly personal topics like weddings, interior design, fashion, pets, and humor dominating most feeds, it would appear to be a barren wasteland for relevant and informative content - unless you're in the business of weddings, interior design, fashion, pets or humor. Eloqua : Imagine having to visualize concepts like ?marketing

Eloqua 48

Eloqua Paid Search Agency Companies Social Networks 48

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Neither change is revolutionary but both substantially improve the company’s competitive position within the crowded B2B marketing automation industry. Let’s start with the interface.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

SalesIntel

MARCH 22, 2023

However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation. Here’s how each of these types of data can help: Technographic data: Technographic data provides information about the technology usage of your target audience.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

SendinBlue

AUGUST 24, 2020

There are also prebuilt signup forms to help you grow your email lists and collect customer information for personalization. Primarily aimed at B2B companies, it streamlines the sales process from start to finish. Price: Eloqua is geared towards enterprise-level companies and the prices reflect that.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Only B2B

OCTOBER 20, 2020

According to a study by Marketing Sherpa, sadly, less than 50% of businesses have accepted a company-wide definition of a ‘sales-ready lead’. Many companies can assign the ranks as Hot, Cold and Warm leads or simply A, B, C, D. Explicit Data – The information prospect provides such as title, industry, company etc.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Zoominfo

MAY 9, 2022

When a company realizes they’ve reached the limits of human efficiency, their only choice is to turn to technology and automation.” With a sales engagement platform, a company could reach the same number of prospects it would by hiring more sales reps, so it’s a really good investment.” They generally make a lot of money.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Martech

DECEMBER 14, 2022

“Self-service, something that I really think is a huge missed opportunity for many marketing operations teams,” said Justin Sharaf, vice president of marketing operations at data intelligence company Collibra. You can teach them and train them on what they need to do to be able to utilize Marketo or Eloqua HubSpot themselves.

Work Management 114

Work Management Marketing Management Marketing Automation Services Organization 114

TrustRadius Marketing

JANUARY 8, 2020

Then, we will give you the same information on 5 of its top competitors. . Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Customer Experience Matrix

JULY 31, 2015

Look here for more information or to make a purchase. Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. Maybe RedPoint has crept up to a leader position, but they don’t share enough business information for me to know.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Everything Technology Marketing

FEBRUARY 26, 2013

The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100