WriteSpark

APRIL 4, 2018

Promotes a product or service that will continue to be sold by your company. If you go back to the writer who wrote the original document, the revisions will be easier and faster to complete than would be possible for a writer who is seeing this project for the first time. Was written more than a year ago.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

APRIL 4, 2018

Promotes a product or service that will continue to be sold by your company. If you go back to the writer who wrote the original document, the revisions will be easier and faster to complete than would be possible for a writer who is seeing this project for the first time. Was written more than a year ago.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

FEBRUARY 2, 2010

Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. Instead, e-books are truly a new document type for marketing communications, one that deserves the same careful planning, effective design, and quality copywriting as any other sales material.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

WriteSpark

APRIL 9, 2013

Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website. A document that you think will appeal only to a very limited audience will turn out to be the most requested material ever produced by your company.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website. A document that you think will appeal only to a very limited audience will turn out to be the most requested material ever produced by your company.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Or, they'll look for a company name they recognize, even if that case study isn't necessarily relevant to their interests or situation.

Case Study 120

Case Study Case Studies Studies Promotion 120

WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Or, they''ll look for a company name they recognize, even if that case study isn''t necessarily relevant to their interests or situation.

Case Study 120

Case Study Case Studies Studies Promotion 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle. Availability and costs of other employees (e.g.,

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle. Availability and costs of other employees (e.g.,

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

APRIL 8, 2014

Promotes a major product or service that will continue to be sold by your company. The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* These papers offer proven performance that you''ll want to sustain. Was written more than a year ago.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

MARCH 16, 2010

In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. The project is important for generating sales, attracting publicity, educating analysts and investors, or producing other results for your company. You have a tight deadline.

Copywriting 120

Copywriting Public Relations Education Marketing Prospects 120

WriteSpark

JANUARY 19, 2010

Although it is easy and inexpensive to create an audio transcript, that may not be your best choice for a written document to accompany the media file. When heard, these items are easy to ignore, but when read, they don't always reflect well on the presenter or your company.

Video Marketing 120

Video Marketing Paper Webinar Metrics Promotion 120

WriteSpark

DECEMBER 8, 2009

I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company. Yet it was interesting to see how quickly they reached consensus on one factor: which document had the most appeal, especially for motivating a purchase decision. The group's choice?

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

WriteSpark

JULY 30, 2009

And because buyers look increasingly to the web and social media information, it means placing less emphasis on the document form and more focus on producing content in a variety of media that can be adapted and used in many outlets. For marketers, this study confirms the need to create extensive and regularly updated content.

Paper 120

Paper Vendors Conference Statistics 120

WriteSpark

JULY 20, 2010

Most experienced copywriters with basic skills can produce a document that is adequate for its purpose and audience. However, that document will be more effective if the writer truly understands your subject matter, your market, your audiences, and your communications challenges. The "gets it" factor. Adaptability. Independence.

Copywriting 120

Copywriting Contact Marketing Course Interactive Marketing 120

WriteSpark

MARCH 26, 2009

Prospective customers, sales people, and dealers all expect a document that presents the essential information about the product's features and benefits, specifications, system requirements, and potential uses. A press release to alert journalists and analysts is another document commonly created for every new product.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

JULY 6, 2011

As a marketing communications manager, you probably spend much of your workday trying to resolve common issues that arise in your projects such as: Endless debates over the project plan or document outline. For example, the writer can: Bring a fresh set of eyes and insights from working with other companies to project plans and outlines.

Copywriting 120

Copywriting Work Management Planning Creativity 120

WriteSpark

JULY 6, 2011

As a marketing communications manager, you probably spend much of your workday trying to resolve common issues that arise in your projects such as: Endless debates over the project plan or document outline. For example, the writer can: Bring a fresh set of eyes and insights from working with other companies to project plans and outlines.

Copywriting 120

Copywriting Work Management Planning Creativity 120

WriteSpark

AUGUST 19, 2008

Documentation or product development groups. Your company likely uses both technical writers and technical copy writers, whether as employees, as agency writers, or as freelancers. The easy way to remember the difference:   If you are writing a document intended to sell a product to a customer, you need a technical copywriter.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

OCTOBER 5, 2011

For topics that don't meet these criteria, other types of marketing materials may be a good choice: An article on the company website or submitted to online or print publications that covers the relevant technology, industry, or customer base. A blog post for even shorter topics. .

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

For topics that don't meet these criteria, other types of marketing materials may be a good choice: An article on the company website or submitted to online or print publications that covers the relevant technology, industry, or customer base. A blog post for even shorter topics. .

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 1, 2009

All of these concerns can be addressed through placement of appropriate information and discussion in online content as well as marketing documents such as white papers, case studies and success stories, and application guides. Company reputation; buyers want the assurance of a solid vendor when making a commitment to any technology.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

NOVEMBER 11, 2008

How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. Templates for Marketing Documents. Twitter Updates. Become a Fan.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

DECEMBER 7, 2010

For example, a technical copywriter who has not previously written a video script, but who knows your products and company, may be a better choice than an experienced but generalist scriptwriter who lacks the technology knowledge.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 7, 2010

For example, a technical copywriter who has not previously written a video script, but who knows your products and company, may be a better choice than an experienced but generalist scriptwriter who lacks the technology knowledge.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. boilerplate.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. boilerplate.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 18, 2009

« How Marketers Can Help Salespeople Succeed with Large Companies | Main. | Janice King is an award-winning freelance technical copywriter for global technology companies. Templates for Marketing Documents. Case Studies. Content Marketing. Sales Materials. Social Media. White Papers. Working with Writers. Twitter Updates.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

AUGUST 12, 2008

Janice King is an award-winning freelance technical copywriter for global technology companies. Templates for Marketing Documents. Listed below are links to weblogs that reference Technology PR Sessions at 2008 PRSA Conference : About Janice King. Learn more about her services at www.writespark.com. Twitter Updates. Become a Fan.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

APRIL 7, 2009

Is the company in a particular industry, country, or market you want to target? Sometimes technology companies request that customers agree to a testimonial, success story, or case study as a condition of receiving a beta version or early shipment of a product. Is the story ready to tell? Participation agreement. Send a thank-you.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Lead Scoring Case Study 120

WriteSpark

MARCH 14, 2018

Perhaps the most exasperating feedback you can get from a subject expert who reviews the draft of a technical marketing document? "It Go ahead and have that conversation with the subject expert to identify what is really "wrong" with the document. It has problems, let’s talk.". Strategy #1. What is the problem, really?

Copywriting 120

Copywriting Press Work Management Paper 120

WriteSpark

MARCH 14, 2018

Perhaps the most exasperating feedback you can get from a subject expert who reviews the draft of a technical marketing document? "It Go ahead and have that conversation with the subject expert to identify what is really "wrong" with the document. It has problems, let’s talk.". Strategy #1. What is the problem, really?

Copywriting 120

Copywriting Press Work Management Paper 120

WriteSpark

OCTOBER 28, 2008

Perhaps the most exasperating feedback you can get from a subject-matter expert who reviews the draft of a technical marketing document? Go ahead and have that conversation with the subject expert to identify what is really "wrong" with the document. Appeal to a higher power: The person's manager or a company executive.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

WriteSpark

JUNE 12, 2012

These bloated documents can mean not only diminished marketing results, but also a missed opportunity for delivering the information prospects seek. Many documents begin with a history review, basic definitions, personal reflections, or company positioning statements. According to an Eccolo Media survey of IT buyers, ".

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

JUNE 12, 2012

These bloated documents can mean not only diminished marketing results, but also a missed opportunity for delivering the information prospects seek. Many documents begin with a history review, basic definitions, personal reflections, or company positioning statements. According to an Eccolo Media survey of IT buyers, ".

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

MARCH 13, 2012

Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft. The relevant trademark symbols are noted with the first appearance of a trademarked name or phrase in the document.

Paper 120

Paper Guidelines Statistics Impressions 120

WriteSpark

MARCH 13, 2012

Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft. The relevant trademark symbols are noted with the first appearance of a trademarked name or phrase in the document.

Paper 120

Paper Guidelines Statistics Impressions 120