Vidyard

DECEMBER 10, 2019

If you want to do the same, there’s no better inspiration than watching these video marketing examples from the B2B space and learning how these organizations have integrated video across their digital marketing programs. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019!

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

MARCH 31, 2020

Simply put, video is the next best thing to being there in person. Thanks to advancements in key technologies, we’re seeing the rise of interactive and personalized video , social video, public and private live streams, secure internal video sharing , and real-time video conferencing. . Top Examples of Video Messaging.

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

Vidyard

JULY 16, 2019

We’ve rounded up a list of seven different ways your small business should be using video (with examples), so you can get started in the right direction! This original video from Mango Languages is a great example of a short explainer video that introduces what the company does and speaks to a problem and solution.

Small Business Marketing 65

Small Business Marketing Video Marketing Examples Branding 65

Vidyard

NOVEMBER 5, 2019

That swift video journey through a company’s storied history. They’re all company culture videos. Culture videos are all about highlighting your brand’s culture and personality for prospects, customers, and potential employees. That’s where video comes in. What is a Culture Video?

Paid Social Agency 65

Paid Social Agency Video Marketing Paid Search Agency Companies 65

Vidyard

NOVEMBER 5, 2019

That swift video journey through a company’s storied history. They’re all company culture videos. Culture videos are all about highlighting your brand’s culture and personality for prospects, customers, and potential employees. Where can you share your company culture videos for maximum effect?

Paid Social Agency 73

Paid Social Agency Video Marketing Paid Search Agency Companies 73

Vidyard

MAY 21, 2021

Here’s an example of a video my company animated for HCRI: As you can tell, HCRI is unique in that they only specialize in recruiting for the healthcare industries, so the explainer video itself focused on differentiating them from generalist recruiters. Well, maybe there are different versions of what you do?

Video Marketing 50

Video Marketing Examples Webinar Metrics Landing Pages 50

Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company.

Paid Search Agency 65

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Vidyard

FEBRUARY 1, 2018

Personalized video is an exciting new way to create unique content experiences that bring your viewer right into the story by weaving each viewer’s name, title, headshot/photo, and company name directly into the video itself in a fully automated way. Share A Personalized Copy Of This Chalk Talk. Email marketing.

Video Marketing 54

Video Marketing Conversion Personalization Top of Funnel 54

Vidyard

DECEMBER 28, 2016

Best Personalization. Plus, they personalized the anthem so their prospects and customers received their own custom anthem. The video below is personalized for Sangram Vajre at Terminus, so use your own imagination to replace his name or company name with your own!). (The Purple, a mattress company, did just this.

Marketing Budget 72

Marketing Budget Video Marketing Examples Best Practices 72

Vidyard

OCTOBER 7, 2015

In answer to this, and to provide marketers with the best, innovative ways to drive and strengthen their results, we are proud to announce Personalized Video from Vidyard, an exciting new way to entice, engage, and convert audiences by connecting with each person on an individual level and bringing the viewer right into your story.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

OCTOBER 7, 2015

In answer to this, and to provide marketers with the best, innovative ways to drive and strengthen their results, we are proud to announce Personalized Video from Vidyard, an exciting new way to entice, engage, and convert audiences by connecting with each person on an individual level and bringing the viewer right into your story.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

NOVEMBER 11, 2020

Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. Best Video Sales Letter Examples 4.1 Example 1: Music to Your Prospects’ Ears 4.2 Example 2: The “Let Me Buy You a Drank” Approach 4.3 Example 3: Puppy Eyes on the Prize 4.4 Contents 1.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Vidyard

FEBRUARY 23, 2016

Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. It’s called personalized video and it’s proving to make a big impact, increasing email conversion by 500% or more! The Guide to More Pipeline with Personalized Video. Marketers live in challenging times. Get the Guide.

Video Marketing 50

Video Marketing Personalization Conversion Click Rate 50

Vidyard

JULY 2, 2014

Here’s an example of a video my company animated for HCRI: As you can tell, HCRI is unique in that they only specialize in recruiting for the healthcare industries, so the explainer video itself focused on differentiating them from generalist recruiters. Well maybe there are different versions of what you do?

Examples 64

Examples Video Marketing Webinar Metrics Landing Pages 64

Vidyard

SEPTEMBER 20, 2016

In this age of jam-packed inboxes, a simple video featuring the recipient’s name can make all the difference. For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. The personalized video campaign crushed those numbers with a 29% open rate, a 5.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

DECEMBER 30, 2015

Every year around this time, we highlight some of the best video marketing examples over the past year in an attempt to provide inspiration to B2B marketers as the new year rolls in. We love that this video communicates the value the company can provide to a growing business with a touch of straight-faced humor at the end.

Video Marketing 50

Video Marketing Examples B2B Marketing Best Practices 50

Vidyard

SEPTEMBER 20, 2016

Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. In this age of jam-packed inboxes, a simple video featuring the recipient’s name can make all the difference. Example of video personalized for recipient named Katie Watson.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

In this age of jam-packed inboxes, a simple video featuring the recipient’s name can make all the difference. For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. The personalized video campaign crushed those numbers with a 29% open rate, a 5.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

NOVEMBER 19, 2020

They responded by sending more and more personal video. Recruitment videos make for a great candidate experience because they allow you to show off the company and its people. More and more, companies are having to design for the candidate experience. Many will completely avoid companies with negative online reviews.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Vidyard

OCTOBER 28, 2022

Average Number of All Videos Per Company by Industry 1.3 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of Produced Videos Per Company by Industry 1.5 Video Creation Trends by Company Size 1.5.1 Average Number of All Videos Per Company by Industry 1.3 Produced Videos 1.2

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Vidyard

SEPTEMBER 18, 2014

Even for savvy marketers, it isn’t necessarily easy to seek out a video production company that’s exactly right for you or your brand, and if you haven’t worked with a third-party on video before you might be wondering what it’s like. Showcase your brand personality? Engage your community in a fresh way?

Paid Search Agency 57

Paid Search Agency Video Marketing Product Advertising Agencies 57

Vidyard

MARCH 31, 2020

Simply put, video is the next best thing to being there in person. Thanks to advancements in key technologies, we’re seeing the rise of interactive and personalized video , social video, public and private live streams, secure internal video sharing , and real-time video conferencing. . Top Examples of Video Messaging.

Video Marketing 28

Video Marketing Personalization B2B Paid Search Agency 28

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this guide, you’ll discover their winning email scripts and templates (with video examples!) Average Number of All Videos Per Company by Industry 1.3 Download PDF Contents 1.

Template 73

Template Video Marketing Work Management FAQ 73

Vidyard

MARCH 5, 2021

Companies reported creating more than 51 videos each year increased by 254% in 2020. The first step in finding the right online video platform for you is to figure out what your needs are as a company. Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ?

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

JANUARY 18, 2021

Get Personal, Get Noticed. If your email is going to get noticed, it had better be relevant and even better—personal. Since video is the next best thing to being there in person, you should consider it your crowbar for breaking through inboxes. And guess what—responses were down by 30% in comparison to the same benchmark.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Vidyard

SEPTEMBER 14, 2021

But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. It’s not just that they can’t sit down with clients—it’s that clients don’t want to meet in person anymore. 4 Types of Videos for Financial Services 2.1

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Vidyard

JULY 25, 2019

And how can you continue to add a personal touch while also making good use of your time? You might be thinking, how will I ever find time to make personal videos for 100 opportunities? Then create one video for each unique name, keeping the message generic enough that it works for any company. But never fear! Let’s talk.”

Process 116

Process Video Marketing Sales Cycle Work Management 116

Vidyard

FEBRUARY 19, 2020

By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. Along with Mat King, Vidyard’s Video Production Manager, he breaks down an example customer testimonial video to highlight what goes into creating a good one. They should have a compelling, personal story to share.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Vidyard

FEBRUARY 2, 2021

Your prospects are no different. They are overwhelmed and busy and sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. Best Video Sales Letter Examples 4.1 Example 1: Music to Your Prospects’ Ears 4.2 Example 3: Puppy Eyes on the Prize 4.4

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

OCTOBER 8, 2020

In this post, we’ll cover why you might want to consider adding video to your website, how to do it, where to use them, best practices for doing it well, and some examples of brand sites that have used it effectively. What’s the Difference Between Inline and Lightbox Embeds? What’s the Difference Between Inline and Lightbox Embeds?

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

NOVEMBER 11, 2020

Your prospects are no different. They are overwhelmed and busy and sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. Best Video for Sales Emails Letter Examples 4.1 Example 1: Music to Your Prospects’ Ears 4.2 Contents 1.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

DECEMBER 3, 2019

There are several different types of explainer videos that you can use to suit your brand style and objectives. You can also create explainer videos that speak to people in different parts of the customer journey and target them appropriately. There are many different explainer video styles. Types of Explainer Videos.

Video Marketing 126

Video Marketing Paid Social Agency Landing Pages Work Management 126

Vidyard

NOVEMBER 19, 2020

They responded by sending more and more personal video. Recruitment videos make for a great candidate experience because they allow you to show off the company and its people. More and more, companies are having to design for the candidate experience. Many will completely avoid companies with negative online reviews.

Acquisitions 65

Acquisitions Video Marketing Work Management Click Rate 65

Vidyard

DECEMBER 10, 2020

It’s fantastic to see this kind of focus on educational content from a commercial real estate company. Winner: Tech Data – The team embraced personalized video technology to create unique videos at scale. The Pitch Perfecter(s) : Most Creative Use of Personal Video for Outbound Prospecting By a Sales Rep or Team.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Vidyard

FEBRUARY 12, 2020

After all, today’s companies have more ways of communicating with their employees than ever before, from email newsletters to live meetings to Slack. Millennials and Gen Z—who make up more than one-third of the workforce —are skeptical about the positive impact of the companies they work for. But there is hope.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Vidyard

NOVEMBER 5, 2020

How you convey yourself needs a similar refresh, and nothing comes closer to showing up in-person than sending a video job application where you show, not tell, what a wonderful candidate you’d be. Whereas a text cover letter leaves much to the imagination, video communicates your winning personality through multiple media.

Video Marketing 102

Video Marketing Case Studies Case Study Terms and Conditions 102

Vidyard

MARCH 31, 2020

Simply put, video is the next best thing to being there in person. Thanks to advancements in key technologies, we’re seeing the rise of interactive and personalized video , social video, public and private live streams, secure internal video sharing , and real-time video conferencing. These are our favorite examples of video messaging.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65