Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. And we’ve got examples. It’s time to get personal. What is a BASHO Email?

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Act-On

APRIL 10, 2024

All you know about the person sitting across from you is their name, maybe what they do for a living, and that your cousin Susan thinks you might get along. For example: Junior employee downloaded an introductory guide to your general area of expertise? We’ll use them as examples again.) Imagine going on a blind date.

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Salesforce Marketing Cloud

DECEMBER 12, 2023

While you may have heard of customer obsession and think your company is hitting the mark, how can you be sure? “The number one priority at companies with customer-obsessed cultures is providing service and support that makes their customers successful,” said Thomas Miller , senior director of alliances for Trifecta Technologies.

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

Spiralytics

APRIL 25, 2024

Hence, SaaS companies should equally focus on reducing customer churn. One way to hit them right is to personalize your messaging in all your marketing campaigns. Because 72% of B2B SaaS customers expect personalization. Here are some of the examples to get started. Many SaaS businesses emphasize acquiring new customers.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market.

Enterprise Management 60

Enterprise Management Marketing Automation Services eCommerce Marketing Management 60

Salesforce Marketing Cloud

DECEMBER 14, 2023

Companies are now prioritizing first-party customer data in their marketing campaigns. However, changes in data privacy laws , not to mention the fast-approaching cookieless future, make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data.

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

Launch Marketing

MARCH 13, 2019

Upsell and cross-sell campaigns can increase revenue, enhance customer experience and multiply your initial investment in earning a prospect’s business. What should teams focus on when building an upsell or cross-sell campaign? Christa: I often think of upsell and cross-sell campaigns as a low-hanging fruit.

Cross-Selling 48

Cross-Selling Campaigns Sales Cycle Paid Search Agency 48

SmartBug Media

FEBRUARY 17, 2023

E-commerce personalization refers to the practice of tailoring individual customers’ shopping experiences to their personal preferences and behaviors. Why is personalization important for an e-commerce business? What are some examples of personalization in e-commerce?

Personalization 95

Personalization Customer Satisfaction Cross-Selling Loyalty 95

Act-On

NOVEMBER 15, 2023

As a result, B2B companies are investing heavily in sales enablement tools. If you want more tips and examples, we wrote a complete guide about creating buyer personas that increase ROI. Sales enablement best practices: Build content around the buyer journey Personalization … it’s critical, isn’t it?

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Zoominfo

SEPTEMBER 18, 2018

Personalization. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But, what we haven’t discussed are the risks of personalization—or more specifically, what happens when a campaign is too personalized.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Salesforce Marketing Cloud

JULY 18, 2022

In today’s uncertain economy, companies are seeking ways to optimize spending and do more with less. That’s why it’s essential for contact centers to connect every channel — including self-service, e-commerce, post-purchase and automation — while using data to personalize every experience. The good news?

Contacts 98

Contacts Paid Search Agency Companies Ad Exchange 98

Act-On

APRIL 26, 2024

There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. It’s the kind of company you’re going to aim for: the most likely size, industry, and location to benefit from (and buy) your product and services.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Content Standard

MARCH 21, 2022

It’s no wonder personalization is one of the hottest topics in digital marketing. According to a McKinsey study , “Personalization at scale has the potential to create $1.7 What Are Some Examples of a Successful Personalization Strategy? trillion to $3 trillion in new value.” Wondering where to begin?

Planning 123

Planning Personalization Marketing & Strategy Multi-Touch Attribution 123

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. With this knowledge, you can personalize your outreach efforts to resonate on a deeper level.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Work Management 105

Work Management Service Cross-Selling Training 105

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X revenue growth by companies reporting a “very mature” level of customer-centricity compared with those reporting their company was “very immature.” Plus, positive customer reviews impact future business.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. They expect to buy for their companies on their mobile phones. Buyers may place orders on their phones but still buy for their companies.

Tactics 120

Tactics Work Management B2B Marketing Marketing Management 120

NetLine

OCTOBER 2, 2023

When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale. Content personalization marketing caters to all touch points throughout the customer experience journey.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Last Night at the Telegraph Club,’ a Young Adult Queer Romance novel by Malinda Lo, was selling well upon release in January 2021.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

ANNUITAS

FEBRUARY 3, 2022

Yes, Millennials are well established as decision makers in B2B companies, and even if not the decision maker, research shows that others are highly likely to seek a Millennial’s input. Companies can’t seem to reach all audiences without alienating one group or another. Aware there are differences, but unsure how to cross the divide.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

Outgrow

JANUARY 22, 2023

10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales Did you know? We’ve put together some of the most effective lead-nurturing strategies and brand examples that will surely help you increase conversions. It then provides personalized answers to the users and qualified data to us marketers.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

Optinmonster

APRIL 11, 2024

For example, if someone signs up through your OptinMonster campaign (that’s the “if”), Uncanny Automator can then do things like add them to your email list, send a welcome message, give them a special offer, or even update your CRM software (those are the “then” actions). The process is very simple.

Automation 88

Automation Marketing Websites Work Management Conversion 88

ClickDimensions

FEBRUARY 28, 2023

This in turn can then open up opportunities to cross sell and/or renew contracts, but more about that later. “Simply listening to your customers drives powerful results that will transform your business.”

Lead Ranking 98

Lead Ranking Cross-Selling SMB Trigger Marketing 98

ClearVoice

JULY 22, 2022

This guide explains how to write an effective CTA and gives you 15 excellent CTA examples to consider as you create your own. For example, you wouldn’t offer a product demo (bottom-of-funnel content) to someone who just found you (a top-of-funnel user). It’s time to get creative with your CTAs, folks.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Companies Do Not Have a Strong Ability to Expand Business in Existing Accounts. of companies report a gap in penetrating new business units or cross-selling/upselling.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Zoominfo

FEBRUARY 10, 2021

Generally, the longer customers stay with your company, the more value they create (and larger order amounts). But if lead generation and acquisition are still necessary for your company, consider investing in self-servicing for your customers. So for this example, let’s say you find your average customer lifespan is 3.2

Lead Scoring 246

Lead Scoring Lead Ranking Budget Programs Cross-Selling 246

Convert

OCTOBER 26, 2020

One of the best examples of these psychological and social phenomena in action is social proof. So, let’s take a look at six of the best social proof examples you can start incorporating on your product pages right now just in time for the peak holiday season. Help a Reporter Out is a great example. It’s easy to get.

Examples 105

Examples eCommerce Validation Cross-Selling 105

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? In this blog post, we’ll dive deep into understanding what sales promotion is, its importance, types, various sales promotion strategies and ideas, and real-life sales promotion examples of successful campaigns. What Is Sales Promotion?

Promotion 68

Promotion Examples Urgency Marketing eCommerce 68

Metadata

FEBRUARY 14, 2024

Revenue is the lifeblood of every company…without it, there are no resources to do the jobs we love, including creating content, collecting data, and everything else we need to do to keep the kingdom running.” Introducing your company to revenue marketing. From there, you can personalize their experience.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

ClickZ

AUGUST 21, 2019

“Buyers have come to expect highly-personalized, valuable interactions with brands, and B2B companies that haven’t yet woken up to this are jeopardizing revenue.” Currently, just one in five organizations effectively personalize their content at scale. There’s no room to slip up: Personalize, or else.

Organization 105

Organization Personalization Effectiveness Forrester 105

Top Rank Marketing

JULY 21, 2023

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Marketing AI 68

Marketing AI B2B Marketing B2B Thought Leadership B2B 68

SalesIntel

AUGUST 21, 2023

That’s where personalization for B2B marketing campaigns comes in handy. Research indicates that 97% of marketers see better results when they implement personalization in their marketing efforts. In this article, we’ll look at the benefits of personalization, some best practices, and more. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Lead Forensics

APRIL 11, 2024

You’ll get to see full company details, the SIC industry code, turnover plus a whole host of added extras. Identify cross-selling opportunities & renewals Conversely, you may have pre-existing customers who are still accessing your site and visiting certain product or service pages. What’s the ROI on this sales technique?

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Lead Forensics

APRIL 11, 2024

You’ll get to see full company details, the SIC industry code, turnover plus a whole host of added extras. Identify cross-selling opportunities & renewals Conversely, you may have pre-existing customers who are still accessing your site and visiting certain product or service pages. What’s the ROI on this sales technique?

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. ” Email marketing has the potential to be a huge driver of growth for your SaaS company. For example we subscribe to the Indie Hackers email.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Content Marketing Institute

SEPTEMBER 4, 2018

That’s why we’re bringing back this post from last year with some updated examples. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. It’s a perfect example of content marketing.

Examples 111

Examples Content Marketing Paid Search Agency Content 111