SmartBug Media

APRIL 28, 2022

The goal of using HubSpot smart content is to create a personalized experience for those visiting your website. Providing your visitors with the right support when they visit your site or receive an email from you can be the difference in winning them over for your business. Do they belong to a Fortune 500 company or a startup?

Hubspot 98

Hubspot Top of Funnel Practices Best Practices 98

Lake One

JULY 27, 2023

Most companies measure the success of their marketing efforts by how prospects move through the funnel. But that changed when HubSpot introduced its new Customer Journey Analytics tool. It allows marketing and sales teams to see their customer’s end-to-end journey within HubSpot. Want to go deeper?

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. But, creating a killer call-to-action that converts is an uphill task. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

SmartBug Media

FEBRUARY 7, 2022

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

SmartBug Media

JUNE 27, 2023

HubSpot's Content Assistant is a powerful writing tool that can help you with the creation of high-quality blog posts. Features and Benefits of HubSpot’s Content Assistant Sure, an AI tool to improve your writing sounds great—but how exactly does Content Assistant help? Here are some of the tool’s key features and benefits.

Hubspot 94

Hubspot Marketing AI Generation Content 94

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. Delivering the right content to the right person at the right time may seem like a daunting task at first glance. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Hubspot

OCTOBER 31, 2017

If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox. To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend. The best part?

Personalization 101

Personalization Examples Hubspot Amazon 101

SmartBug Media

DECEMBER 22, 2020

Out of the box, HubSpot comes with four object types: Contacts, Companies, Deals, and Tickets. This covers everything small companies usually need. HubSpot released custom objects in Q3 2020 as part of its newest set of Enterprise features. Most tours were conducted in person pre-COVID-19. Demo Requests.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

Hubspot

APRIL 27, 2018

I asked HubSpot reps and recruiters for the resumes they used to get hired and the advice for others hoping to land a gig in sales. Sales Resume Examples. Caroline Atwood, inbound sales coordinator, HubSpot Cambridge. Obviously HubSpot felt the same. Chris Moore, channel account manager, HubSpot Cambridge.

Hubspot 72

Hubspot Examples Cold Calling Work Management 72

Optinmonster

DECEMBER 30, 2023

To help you get your visitors scrolling down, we’ve collected some great examples of above the fold content you can use for inspiration. Testing and Optimization : Always test your designs across different devices. HubSpot HubSpot is all about growth, and that’s exactly what its above the fold design shows.

Examples 89

Examples Content Trigger Marketing Eye-Tracking 89

chiefmartech

OCTOBER 22, 2023

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Think public companies with a market cap greater than $20 billion. Are these people nuts?

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

Hubspot

JANUARY 28, 2019

At the end of the day, they both sell coffee -- but they've each cultivated strong, unique brands, and have attracted very different audiences as a result. Instead, you stumble across these two very different company profile statements: Image courtesy of Dunkin' Donuts. Ultimately, your company profile matters.

Ideal Customer Profiles 101

Ideal Customer Profiles Profiling Creativity Examples 101

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. With the rise in competition, SaaS companies must find ways to stand out and win more customers. By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Zoominfo

AUGUST 17, 2021

Each one has a different intention, and each can be broken down into more targeted lists. Steps to Strengthen HubSpot Integration Make sure your Hubspot instance is well integrated with your conversational marketing platform using these steps: Send chat data into HubSpot. Use HubSpot data to personalize chat greetings.

Hubspot 100

Hubspot Top of Funnel Conversion Sales Qualified Leads 100

Optinmonster

JANUARY 18, 2024

If you’ve segmented your email list , you can send different emails to different user groups. Use Price Anchors Price anchoring is a psychological tactic that you can use in a couple of different ways. Here’s an example from Apollo.io : Lusha goes a step further. Offer unengaged users a trial extension.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

Webbiquity

APRIL 23, 2024

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. Beyond merely addressing the recipient by name, personalization entails creating content that speaks to their unique problems and difficulties.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Zoominfo

AUGUST 12, 2018

Our examples highlight ways companies achieved branding success through creative marketing initiatives. Genesys: CX Heroes Genesys, a cloud communications company, decided to present their product with a humanitarian image. The company is well-versed in the world of content marketing.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

EveryoneSocial

JANUARY 13, 2021

Having defined company values not only benefits employee engagement and how employees interact with your organization but can influence if someone wants to support your business. Your core company values shape work culture and the business decisions your leadership teams will make. So what is the importance of defining company values?

Lead Scoring 63

Lead Scoring Lead Ranking Paid Search Agency Examples 63

Hubspot

AUGUST 21, 2023

A solid proposal can outline your value proposition and persuade a company or organization to do business with you. We’ll also see some ideas and examples to help guide yours. When a company needs a problem solved, they invite other businesses to submit a proposal that details how they'd solve it. Know exactly what you need?

Template 69

Template CMS Development Examples Marketing Proposals 69

Directive Agency

JULY 31, 2023

Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital. Most importantly, it hits the B2B marketing KPIs the company is looking for. Using first names in your messaging is a great way to increase conversion rates, plus, it adds a personal touch.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

SmartBug Media

SEPTEMBER 14, 2020

Workflows are my favorite part of HubSpot, and new HubSpot workflow features are like Christmas morning for me!* Today, I’m excited to outline eight updates to the workflow functionality in HubSpot that have been made over the last few months. Now HubSpot has doubled that limit to 1,000—yay!

Hubspot 101

Hubspot Features Top of Funnel Lead Nurturing 101

Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. 5 Employer Branding Examples for Inspiration. This will also lead to increased turnover, making it even more difficult to establish a cohesive company culture.

Work Management 136

Work Management Marketing Management Paid Search Agency Companies 136

ClickZ

JUNE 15, 2020

CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. The updated graphic attempts to map more than 8000 companies across six marketing categories and does, in fact, look like the map of a strange new world. Example #1: AI-powered account-based marketing platforms.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Lake One

APRIL 7, 2023

Maybe you’ve wondered if now is a good time to invest in modern sales, marketing and customer service tools like HubSpot? Harvard Business Review lists digital transformation as one of the key areas where companies should invest in downturns. With HubSpot, customize the follow-up the respondent sees based on the response.

Hubspot 54

Hubspot Marketing Strategy Marketing & Strategy Work Management 54

Lake One

APRIL 7, 2023

Maybe you’ve wondered if now is a good time to invest in modern sales, marketing and customer service tools like HubSpot? Harvard Business Review lists digital transformation as one of the key areas where companies should invest in downturns. With HubSpot, customize the follow-up the respondent sees based on the response.

Hubspot 52

Hubspot Marketing Strategy Marketing & Strategy Work Management 52

Hubspot

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

FunnelEnvy

AUGUST 8, 2022

Once companies have established a functional system for marketing, personalization is typically the next big leverage point to increase their return on investment. Successful personalization can have a significant positive impact on conversion rate and client satisfaction. Source Data From Different Business Functions.

Conversion Rate 76

Conversion Rate Conversion Personalization Marketing & Strategy 76

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Take HubSpot and Lavender AI, for instance. HubSpot, of course, is one of many widely used platforms for marketing and sales. Build or buy?

Marketing AI 130

Marketing AI Hubspot Lock-In Marketing Management 130

Hubspot

APRIL 28, 2023

This article will serve as your guide for automatically tracking and reporting on sales leads using the Lead status property and your HubSpot workflows tool. The Value of Lead Status HubSpot's lead status contact property offers a solution for managing potential sales leads and organizing their contact information.

Sales Qualified Leads 68

Sales Qualified Leads Sales Leads Hubspot Lead Scoring 68

Hubspot

SEPTEMBER 14, 2023

In this post, we’ll define what makes these two concepts so different, and outline how that can look on a day-to-day basis between managers and reps. Coaching Benefits Key Differences Between Sales Coaching and Feedback Feedback serves as a tool for communication and development, and it comes with many benefits. What is feedback?

Customer Satisfaction 70

Customer Satisfaction Organic Leads Lead Scoring Lead Ranking 70

SmartBug Media

DECEMBER 10, 2020

In fact, it is estimated that even SaaS companies with an annual growth rate of 20 percent have only an 8 percent chance of surviving. However, starting a SaaS company is not the same as scaling a SaaS company. Yes, I am talking about HubSpot. Why HubSpot for SaaS? or else (*cue dramatic music*).

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

SmartBug Media

APRIL 10, 2020

From the drag-and-drop page editor , to shared theme variables and functionality, to even serverless functions, the capabilities of the HubSpot platform have exploded seemingly overnight. What does this mean for developers already familiar with and building projects on the HubSpot CMS platform ? Learn more about the HubSpot CLI.).

CMS Development 90

CMS Development Industry CMS Hubspot API 90

Hubspot

AUGUST 10, 2020

Companies with social media pages generally have a theme that relates to the organization. I asked HubSpot's marketers this question and compiled their tips. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? "If

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Only B2B

FEBRUARY 23, 2022

For example, despite the economic obstacles that some Asian and African countries face, one thing is certain: you can create leads in the same manner you would in the West as long as your target market has access to the internet and a device (computer or smartphone). Customers prefer to meet salesmen in person 75% of the time.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Hubspot

MAY 6, 2020

As remote work and satellite offices become more common, marketers are discovering that global teams can be incredibly beneficial to a company's culture and ability to hire diverse talent. These negatives aren't helpful for retaining employees or building a positive company culture.

Work Management 97

Work Management Tips Marketing Management Hubspot 97