Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Zoominfo

AUGUST 17, 2021

In order to identify where your visitor fits into each of these classifications and then adjust your sales acceleration strategies, you’ve got to rely on your HubSpot database to know who is on your site and instantly route these qualified prospects to chat with sales. Steps to Strengthen HubSpot Integration. Ask them how it was.

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Hubspot Top of Funnel Conversion Sales Qualified Leads 195

SmartBug Media

APRIL 17, 2023

HubSpot has quickly become one of the most powerful software tools for businesses worldwide. And it’s no wonder why: HubSpot is packed with the capabilities and features businesses need to uplevel all aspects of marketing, sales, and customer service. What Is a HubSpot Partner? Do you need help with HubSpot integration work?

Advertising Agencies 98

Advertising Agencies Hubspot Paid Search Agency Ad Agencies 98

SmartBug Media

APRIL 27, 2023

Just think, for example, about how artificial intelligence has taken the marketing world over by storm. HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. How has marketing data evolved to get us where we are today?

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Hubspot Advertising Agencies Advertisements Advertising 98

SmartBug Media

JUNE 15, 2023

With HubSpot’s Content Assistant , powered by artificial intelligence (AI), you can quickly and easily compose and optimize your marketing emails. The HubSpot Content Assistant integrates seamlessly with your HubSpot workflow and harnesses the power of AI to streamline the content creation process for marketing emails.

Marketing AI 98

Marketing AI Hubspot Email Marketing Content 98

SmartBug Media

MARCH 23, 2023

We are thrilled to announce that we have earned HubSpot Platform Enablement accreditation —making us one of the few organizations around the globe to hold this recognition. But what does it mean to be an accredited HubSpot agency? This level of service ensures that HubSpot is used to its full potential.

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Hubspot Enterprise Management Work Management Advertising Agencies 98

SmartBug Media

JANUARY 26, 2023

If you’ve found your way to our blog, you’re probably extremely familiar with contact data—and with the horrible feeling of realizing that form on your website that hundreds of people filled out really should have had “Company Name” marked as “Required.” What Is ZoomInfo, and What Does the ZoomInfo Enrich Integration with HubSpot Do?

Zoominfo 105

Zoominfo Hubspot CRM Budget Programs 105

Stevens & Tate

MARCH 13, 2023

For good reason, HubSpot CRM tends to be one of the more popular options. The following six reasons are why you should consider implementing HubSpot CRM into your marketing strategy: Why To Choose HubSpot CRM As Your CRM Solution? HubSpot provides its CRM solution for free.

Marketing Management 83

Marketing Management CRM Hubspot Marketing Automation Services 83

Lake One

JULY 27, 2023

Most companies measure the success of their marketing efforts by how prospects move through the funnel. But that changed when HubSpot introduced its new Customer Journey Analytics tool. It allows marketing and sales teams to see their customer’s end-to-end journey within HubSpot. how many people completed the form).

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Hubspot Paid Content Analytics Top of Funnel 80

Zoominfo

JUNE 30, 2019

We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. The solution?

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

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Hubspot Planning CMS Development Marketing Automation Services 105

SmartBug Media

APRIL 26, 2022

According to research done by Frederick Reichheld of Brain & Company, increasing customer retention rates by 5 percent increases profits by 25 percent versus acquiring a new customer (which can cost five times more than retaining an existing customer). HubSpot Sales & Service Tools You Can Use for Customer Retention & Renewals.

Enterprise Management 98

Enterprise Management Hubspot Work Management Marketing Management 98

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. But, creating a killer call-to-action that converts is an uphill task. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

SmartBug Media

FEBRUARY 7, 2022

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

SmartBug Media

JUNE 27, 2023

HubSpot's Content Assistant is a powerful writing tool that can help you with the creation of high-quality blog posts. Features and Benefits of HubSpot’s Content Assistant Sure, an AI tool to improve your writing sounds great—but how exactly does Content Assistant help? Here are some of the tool’s key features and benefits.

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Hubspot Marketing AI Generation Content 94

Stevens & Tate

FEBRUARY 28, 2023

For example, you’ll want to refrain from having pop-ups on every page of your site as this will probably annoy your visitors. If you do decide to use pop-ups in an attempt to convert leads, then you should be sure to use HubSpots’s Lead Flow feature. Lead Flows are HubSpot’s version of pop-up ads.

Conversion Rate 92

Conversion Rate Hubspot Conversion Leads 92

BOP Design

DECEMBER 27, 2022

In this post, we look at 5 great B2B content marketing examples and what makes them stand out. HubSpot’s Case Study. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great? A few things.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

SmartBug Media

APRIL 28, 2022

The goal of using HubSpot smart content is to create a personalized experience for those visiting your website. Below, we have put together six best practices for HubSpot smart content that you can follow when developing your next piece of smart content. Is your visitor a CEO of a company or a mid-level manager?

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Hubspot Top of Funnel Practices Best Practices 98

SmartBug Media

SEPTEMBER 29, 2022

HubSpot workflows are a thing of beauty. Workflows are the backbone of the marketing and automation capabilities that made HubSpot so famous. For lead routing within HubSpot workflows, we would have a “resellers” page on our website that has links to contact sales to be a reseller. Premium Content Downloads. For all U.S.-based

Hubspot 81

Hubspot Top of Funnel Ad Building Lead Nurturing 81

SmartBug Media

SEPTEMBER 4, 2023

HubSpot and Salesforce have put significant effort into optimizing their platforms to support their clients’ diverse needs. Similar standard objects and seamless activity sync are just two of the numerous capabilities that make a HubSpot-Salesforce integration beneficial for your organization. This is where batching can be a lifesaver.

Hubspot 75

Hubspot Data Hygiene Work Management Marketing Management 75

SmartBug Media

JUNE 28, 2021

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. As self-proclaimed experts at HubSpot, to say SmartBugs have mastered the platform would be an understatement. Merge contacts and companies that are duplicates. What are some good ways to do this?

Hubspot 98

Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

Hubspot

APRIL 27, 2018

I asked HubSpot reps and recruiters for the resumes they used to get hired and the advice for others hoping to land a gig in sales. Sales Resume Examples. Caroline Atwood, inbound sales coordinator, HubSpot Cambridge. Obviously HubSpot felt the same. Chris Moore, channel account manager, HubSpot Cambridge.

Hubspot 72

Hubspot Examples Cold Calling Work Management 72

Hubspot

JANUARY 28, 2019

Instead, you stumble across these two very different company profile statements: Image courtesy of Dunkin' Donuts. Ultimately, your company profile matters. What's a company profile? A company profile is an introduction to your business, and aims to tell an audience about your products or services.

Ideal Customer Profiles 101

Ideal Customer Profiles Profiling Creativity Examples 101

SmartBug Media

DECEMBER 22, 2020

Out of the box, HubSpot comes with four object types: Contacts, Companies, Deals, and Tickets. This covers everything small companies usually need. HubSpot released custom objects in Q3 2020 as part of its newest set of Enterprise features. Demo Requests. Demo Request Expiration. Demo Version of Software. Areas shown.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

SmartBug Media

DECEMBER 21, 2020

In our SmartTake: What’s New with HubSpot Integrations webinar, we discussed how with HubSpot’s growing App Ecosystem, it’s becoming easier to discover and connect the tools you need to grow. Amongst these tools, we have PieSync , for example, which was acquired by HubSpot about a year ago. What We Recommend.

Hubspot 98

Hubspot CMS Development Work Management Paid Search Agency 98

EveryoneSocial

JANUARY 13, 2021

Having defined company values not only benefits employee engagement and how employees interact with your organization but can influence if someone wants to support your business. Your core company values shape work culture and the business decisions your leadership teams will make. So what is the importance of defining company values?

Lead Ranking 63

Lead Ranking Lead Scoring Paid Search Agency Examples 63

Brandpoint

APRIL 13, 2023

Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. These metrics eventually yield results with lead generation and sales.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Lake One

JULY 20, 2023

Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Here we share some of what we learned and offer tips on how to use HubSpot’s capabilities to improve trade show marketing for manufacturers.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

SmartBug Media

SEPTEMBER 14, 2020

Workflows are my favorite part of HubSpot, and new HubSpot workflow features are like Christmas morning for me!* Today, I’m excited to outline eight updates to the workflow functionality in HubSpot that have been made over the last few months. Now HubSpot has doubled that limit to 1,000—yay!

Hubspot 101

Hubspot Features Top of Funnel Lead Nurturing 101

Hubspot

AUGUST 21, 2023

A solid proposal can outline your value proposition and persuade a company or organization to do business with you. We’ll also see some ideas and examples to help guide yours. When a company needs a problem solved, they invite other businesses to submit a proposal that details how they'd solve it. Know exactly what you need?

Template 69

Template CMS Development Examples Marketing Proposals 69

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

Albacross

MARCH 12, 2020

As of today, you can natively integrate Albacross with Hubspot CRM so your sales team can put their pipeline expansion on autopilot. Automatically send warm leads to your Hubspot CRM. With the integration, you can set a sales cycle stage in Hubspot as soon as Albacross identifies a company on your website. News just in.

Hubspot 98

Hubspot CRM Ideal Customer Profiles Lead Scoring 98

Optinmonster

DECEMBER 30, 2023

To help you get your visitors scrolling down, we’ve collected some great examples of above the fold content you can use for inspiration. HubSpot HubSpot is all about growth, and that’s exactly what its above the fold design shows. In this example, two stories stand out.

Examples 90

Examples Content Trigger Marketing Eye-Tracking 90

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration.

Enterprise Management 85

Enterprise Management Hubspot Features Ideal Customer Profiles 85

SmartBug Media

JULY 1, 2021

Well, I have a little secret for you: Start using marketing automation in HubSpot, and you’ll see your task list shrink (gasp!), Marketing Automation Hacks in HubSpot. RSS notifications are a simple way to incorporate marketing automation into HubSpot. Implement HubSpot Scoring. Viewed pricing page (score: 15 points).

Hubspot 75

Hubspot Lead Ranking Lead Scoring Lead Nurturing 75

SmarkLabs

JANUARY 12, 2023

Companies use customer relationship management for many reasons, but the overall goal is to improve the customer experience and increase sales. Companies use CRM for many reasons, but the overall goal is to improve the customer experience and increase revenue. Why HubSpot CRM? What is a CRM? Intuitive for front-line teams.

Hubspot 52

Hubspot Marketing Automation Services Enterprise Management CRM 52

Lake One

APRIL 7, 2023

Maybe you’ve wondered if now is a good time to invest in modern sales, marketing and customer service tools like HubSpot? Harvard Business Review lists digital transformation as one of the key areas where companies should invest in downturns. With HubSpot, customize the follow-up the respondent sees based on the response.

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Hubspot Marketing Strategy Marketing & Strategy Work Management 54