Convince & Convert

JUNE 19, 2014

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.

Trends 151

Trends Google Storytelling Curation 151

Convince & Convert

AUGUST 21, 2015

to generate consumer awareness for Capital One, and its success has been credited with helping the company to become a household name, with near universal awareness levels (99%) within three years of its launch. Power Duo: Visual Storytelling and Advertising. The approach and popularity of the “What’s In Your Wallet?”

Advertising Agencies 160

Advertising Agencies Brand Identity Branding Paid Search Agency 160

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Martech

JANUARY 6, 2023

Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools. That said, a CMO needs to gain interest and synthesize even more about the rest of the company. More importantly, as part of your personal brand, continue to share your curated insights and tips on this.

CMO 106

CMO Tips Work Management Marketing Management 106

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. User-Generated Content: UGC also requires an investment — from curating to repurposing.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Brightedge

MAY 16, 2021

Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge. Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis and Morgan Brown, 2017. Or maybe never had any to begin with.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

SmartBug Media

APRIL 12, 2019

Let’s take a look at some blogs that provide helpful resources for educating yourself about sales enablement best practices to help you deliver the right content to the right prospects at the right time. Sales Hacker is a community of experts in the sales and marketing industry that deliver advice and education for those that want to learn.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

ClickZ

FEBRUARY 21, 2020

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. million customers return for a second “fix” within 90 days.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Tomorrow People

NOVEMBER 16, 2018

It’s the art of developing and distributing curated, relevant, and valuable content that attracts companies and wholesale buyers. Lead nurturing has been around for a while, and yet it's still an effective way for us to educate and reach our personas. Storytelling is crucial to content marketing.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Each were briefed to create a unique video celebrating their take on #Goodweird and were offered production assistance from the company’s agency, Portal A. million views in less than 48 hours.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Sprout Social

JUNE 7, 2023

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores.

Work Management 105

Work Management Marketing AI Brand Identity Branding 105

Scoop.it

MARCH 7, 2023

To make sure that your video content is on par with your storytelling, and that you’re able to portray your brand and business properly with video, you should be able to produce high-quality videos. For companies that want to utilize a virtual assistant for such projects, Biteable is a good option due to its user-friendly nature.

Video Marketing 97

Video Marketing Tools Best Practices Work Management 97

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Convince & Convert

FEBRUARY 1, 2016

Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. Digitally inspired companies such as Tahzoo specialize in creating roadmaps for companies who are looking to understand their customer’s entire journey in order to drive targeted content.

Top of Funnel 107

Top of Funnel Tips Digital Marketing Funnels Touchpoints 107

Contently

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. Curate your content into segments for specific audiences.

Newsletter 119

Newsletter Service Best Practices Budget Programs 119

Hubspot

FEBRUARY 16, 2022

No one knows who our company is"), financial pain points ("Revenue is up, but profitability is low"), or process pain points ("Customer churn is high because our service department is inundated and can't keep up"). "As If you're unsure how to learn a customer's pain points, you're in luck — we've written a whole post about that.

Work Management 91

Work Management Marketing Management Tips Hubspot 91

Marketing Insider Group

SEPTEMBER 4, 2012

Common mistakes include talking too much about your products, promoting your company before you’ve allowed them to get to know you at all, or even “creative storytelling” that is an obvious or insidious attempt at getting the reader to enter into a sales conversation before they are ready. Content Marketing Terms Defined.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Convince & Convert

DECEMBER 7, 2015

If you are a brand who is paying Snapchat to run ads on the platform, you’re only running one 10-second video at a time in the context of a Snapchat-curated story. The best storytellers on Snapchat use their 24-hour window to string multiple snaps together to create one cohesive video and story. Total Story Completions.

Brand Identity 113

Brand Identity Branding Mobile Marketing Youtube 113

Integrated B2B

MARCH 26, 2020

While s ocial media marketing is made up of similar items of content (pictures, video, copy, and storytelling), the difference is the platforms. So, marketers not only have to create or reimagine pieces of content to fit into the varied platform formats, but they must be strategically curated inside them, too.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Integrated B2B

MARCH 26, 2020

While s ocial media marketing is made up of similar items of content (pictures, video, copy, and storytelling), the difference is the platforms. So, marketers not only have to create or reimagine pieces of content to fit into the varied platform formats, but they must be strategically curated inside them, too.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

ClearVoice

FEBRUARY 16, 2020

So we’ve curated a 2020 roundup of some of the best programs out there for all price levels, from renowned academic programs to free online courses. Universities, companies and associations often offer stand-alone digital marketing courses. Currently available: Certificate in Storytelling and Content Strategy.

Course 101

Course Training Work Management Planning 101

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Some companies measure ROI with goals related to reaching early-stage buyers, others focus on engaging new prospects, and others prioritize conversions in terms of leads, sales revenue, and retention. His top advice : Focus completely on storytelling, with real protagonists solving real problems and reaching real outcomes.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Content Standard

SEPTEMBER 24, 2015

The most innovative, disruptive brands across all industries have one thing in common: They are storytelling masters. Warby Parker built an eyeglasses empire by billing itself as a socially conscious lifestyle brand, and it carefully curated content to share that story. The emotional effect stretches from B2C to B2B companies.

Brand Identity 40

Brand Identity Branding Storytelling Marketing Management 40

Content Marketing Institute

SEPTEMBER 26, 2018

And, when we had a few unanswered questions, we curated responses from expert sources. We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. Prasun Shakya , The Prasun Shakya Company. Carola van der Linden , The Social Selling Company. Should we do this?

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Martech Advisor

MARCH 31, 2020

AnyClip , the video data and technology company, is offering its video on demand (VOD) platform, Luminous Watch's beta version for free. Data company, ALC is sharing Data Essential files for free with those working to tackle the COVID-19 pandemic. Adobe's User Experience Upgrade. Instagram's Updates to Stay Safe, and Stay Connected.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

sagefrog

NOVEMBER 14, 2023

Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. A carefully curated palette should not only align with industry expectations but also distinguish your brand from the competition and tie your visual identity together under a common theme. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Sprout Social

JULY 12, 2019

A walk through this process gives customers a curated look at the quality control behind the product, and the minimalist design of each frame makes it especially hard to look away. “A Red Bull is the epitome of a company that can gracefully dip its toes into many strains of content, even if they have little to do with the product it sells.

Social Media 102

Social Media Video Marketing Media Viral Marketing 102

Sprout Social

NOVEMBER 15, 2016

We recently launched Bambu , an employee advocacy platform that makes it easy for companies to curate content for employees or brand ambassadors to share with their social networks. Make sure your team is sharing the right information by educating them on your company’s history, products and goals.

Social Media 93

Social Media Media Business Social Networks 93

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company. Make Mobile Your Top Channel Strategy.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Parse.ly

OCTOBER 22, 2019

Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. I believe that great companies are built on great stories. There are five habits that anyone can use to curate trends. Inspiration.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Content Standard

MARCH 30, 2016

Whether a person interacts with a company during the research phase with a sales executive, when making a purchase in-store, or post-sale on social media, those enterprise organizations that deliver consistent, continuous, and compelling experiences have the upper hand. As content marketers, you know experience matters.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Opt-out 40

Hubspot

NOVEMBER 3, 2015

Consumers may instantly assume that your messaging has an ulterior motive--even when your goal is to simply provide entertainment or share educational materials. Focus on what your audiences care about: educate and engage. How does this work for media companies specifically? How does this work for media companies specifically?

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Media 28

Adobe Experience Cloud Blog

APRIL 25, 2017

Go curate the experience for the buyer. Steve shared that engagement is curating a personalized and meaningful experience and that we need to put all our energy into making our share of the finite buyer attention as meaningful as possible. We need to embrace that we are no longer able to prescribe the terms of the relationship.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Content Standard

MARCH 30, 2016

Whether a person interacts with a company during the research phase with a sales executive, when making a purchase in-store, or post-sale on social media, those enterprise organizations that deliver consistent, continuous, and compelling experiences have the upper hand. As content marketers, you know experience matters.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Opt-out 40

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Hands-on educational sessions. If you’re looking to scale your marketing efforts with new tactics and become a better brand storyteller, this one’s for you. Opportunities for 1:1 mentoring and networking.

Conference 62

Conference Advertising Agencies Peer-to-peer B2B Marketing 62

Marketing Insider Group

AUGUST 16, 2021

We’ve curated 9 awesome ebook examples that demonstrate how brands can not only offer downloadable content, but make it convert like crazy. Company: Impraise. Company: Route 1 Print. 3. The Power of Visual Storytelling. Company: NewsCred. Company: Ceros. This ebook isn’t just educational, it’s fun!

Examples 361

Examples Work Management Marketing Management Peer-to-peer 361

Hubspot

FEBRUARY 11, 2016

It’s a fundamental question that all top media companies are facing in 2016—and a topic that many publishers are struggling to face head-on: ‘how in the world can we continue to grow as a business with traditional advertising decline in value?’. Across the board, media companies are looking to innovate. The key trend that you’ll see?

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Paid Search Agency 28