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How to Make Your Team Believe in Content Marketing

Marketing Insider Group

If you’re new here, content marketing is a business opportunity to reach and convert new customers. It drives measurable results through powerful story-telling that’ll hit home with your customers. Key Takeaways: Content marketing is more than publishing articles. . Resources to cope with high-demand projects.

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Top 5 XR and AI marketing trends in 2023

Martech

With the right tools, you can build, design, write copy for, optimize and publish an entire website with a fully populated blog in under two hours. The advances in AI technology allow a company to effectively scale personalization, bringing down the costs and resources required to deliver personalized learning, training and branded content.

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How to craft an effective AI use policy for marketing

Sprout Social

Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Another 93% also aim to increase AI investments to scale customer care functions in the coming three years. Whenever a company says they have an AI feature, you must ask them—How are you powering that?

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The Responsible Approach to Generative AI

Content Standard

Foundational models are often trained on copyrighted works but don’t provide reliable sourcing in their results. Proprietary AI Tools: These tools are developed for and owned by your company. The caveat: We’re experiencing an arms race among tech companies to claim dominance in the AI sector.

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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

According to organisational theorist Kenichi Ohmae, companies can only excel if they hone in on three areas of strategic focus: the customer , the company , and the competitor. This may include new entrants, smaller companies and/or niche firms, as they may have particular strengths that larger companies lack.

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Fuel Your Business Growth Strategy With Google News

RebelMouse

Purpose of This Article This article aims to help you understand how to leverage Google News and Google Publisher Center for your business growth strategy. Read further to learn about elevating your business and publishing through Google News. To set up your Publisher account and begin receiving traffic follow this guide.

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Beyond the Ghosts: Unmasking the realities of AI and MMM

ScanmarQED

MMM's reliance on past performance allows businesses to make data-driven decisions and allocate resources more effectively. These cases raised against ChatGPT, center on copyright law and the usage of Shadow Libraries (online databases holding, as you might imagine, not quite legal copies of published work).