Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

ClearVoice

APRIL 13, 2024

Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Content4Demand

DECEMBER 6, 2018

By Alicia Esposito, Content Strategist. We’ve already looked back at 2018 and how the content marketing landscape has evolved. According to research from Salesforce , 65% of B2B buyers say they’d switch brands if a company didn’t personalize their communications. Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

nDash

NOVEMBER 19, 2020

Are you running point on your university’s marketing strategy? Did you launch a new EdTech company and want to catch the attention of the higher education execs? Experienced writer and editor who is well-versed in optimizing content for SEO. Caitlin Lemon – Content Marketing Nerd . “Hi, Adult education .

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

ClearVoice

FEBRUARY 7, 2022

In fact, perhaps the only thing equally difficult is trying to reach a teen with your marketing efforts if you are a tire company. The company hopes to provide teens with a well-rounded education about tire and driving safety by inserting digital billboards in ‘The Sims’ video game. .

Trends 131

Trends Campaigns Planning Trade Show 131

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 100

Statistics SMB Content Marketing Planning 100

Content Marketing Institute

MARCH 20, 2019

A new content hub? Read this First appeared first on Content Marketing Institute. Even if you already have your primary website, your domain days aren’t done. You may need a new-to-you domain. Here’s what you should know. Continue reading → The post Need a New Web Domain?

Domain 82

Domain Microsite Campaigns Marketing Websites 82

Convince & Convert

JANUARY 14, 2016

I gave a webinar a few weeks back about how to come up with fresh and fun ideas for content marketing using improv comedy. This wasn’t about being funny—it was about using principles from improv to create content with a lighthearted touch to grab attention. Fun Can Cut Across Content Types. Fun isn’t just for video.

Content Marketing 95

Content Marketing Content Microsite Differentiation 95

Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. I realize not every engineering company has the deep pockets of an Emerson.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. SEO Learn about Us Website Find us first, let content persuade to become leads. Better rankings come with updated content on a regular basis (hello blog).

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. SEO Learn about Us Website Find us first, let content persuade to become leads. Better rankings come with updated content on a regular basis (hello blog).

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Advertising Agencies 76

Advertising Agencies Examples Paid Search Agency Lead Ranking 76

Contently

OCTOBER 4, 2016

Contently Live: Built for and by content marketers. The same thing holds true for content marketing, which is why we launched The Content Strategist in the first place. We knew that if we wanted to build the best content marketing company out there, we’d have to be great content marketers ourselves.

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

PathFactory

FEBRUARY 1, 2023

February 1, 2023 – Toronto, CANADA – Today PathFactory, the B2B Intelligent Content Platform, announced it has been recognized by TrustRadius with three 2023 Best Of Awards in the Best Feature Set, Best Value For The Price, and Best Relationship categories. With an overall trScore of 8.6 Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

PathFactory

MAY 2, 2022

Sales representatives can whip up customized microsites or groups of content that serve a 1:1 or 1:few audience. Coupled with rich reporting and analytics, revenue teams can capture granular content intent signals that identify sales-ready buyers. Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

The Point

DECEMBER 16, 2013

The point being made by the article’s author, Jill Stanek, was that Marketo’s acquisition enables that company to extend dynamic, personalized marketing conversations from their current domain (email campaigns) all the way to the Website. Fair enough. What doesn’t sound right to me, however, is that 71% figure. Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

PathFactory

JUNE 21, 2023

My company has identified the most-popular content we have, and we have a few channels that we know work well. We are seeing an increase in binge rate and time spent on our content for interested buyers. We can attribute revenue to our content marketing strategy. How can we get more out of this?”

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Marketing Insider Group

JUNE 19, 2014

Images play an increasingly important role in today’s content marketing approach. Last week, you heard me announce right here that I was joining NewsCred , the leading content marketing platform. It focuses on the impact of compelling imagery, and defines four principles of visual content.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Bluetext

MARCH 18, 2020

Interactive content is here to stay. Even more, a 2016 Content Marketing Institute (CMI) study found that just over 80% of marketers say that interactive content is more effective than static content when it comes to grabbing consumers’ attention. Well, what even is interactive content, anyway?

Interactive Marketing 26

Interactive Marketing Advertising Agencies Top of Funnel Paid Search Agency 26

Kevin Indig

JULY 17, 2023

We are building an all-in-one toolset for content marketers with tools for content optimization, internal linking at scale, keyword research, and detecting AI generated content. Microsites were originally invented for short-lived campaigns. Microsites 2.0 Poverty and luxury SEO problems Microsites 2.0

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Seismic

MAY 17, 2023

Research shows that modern B2B buyers prefer personalized content experiences during their buyer journey. According to McKinsey , 71% of buyers expect companies to deliver personalized interactions, while 76% are frustrated when companies fail to do so. Can you blame them?

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Biznology

MAY 16, 2018

For example, an agile team in charge of building a microsite will have a content strategist, a UX designer, a coder, a metrics analyst, and perhaps related roles like writers and UX testers. They want to understand the value of the work and how it relates to other work in the company, among other things.

Design 163

Design Work Management Marketing Management Microsite 163

Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Each were briefed to create a unique video celebrating their take on #Goodweird and were offered production assistance from the company’s agency, Portal A. million views in less than 48 hours.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. It’s time for companies to turn to 2.0

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

SnapApp

DECEMBER 21, 2015

The same is true of your content marketing strategy. As content marketers, we want to break precedent with cutting-edge marketing tactics that redefine the field. Reaching higher than your predecessors requires that you set new goals with discernment and an eye for your company’s unique needs. Bounce rate.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Convince & Convert

NOVEMBER 7, 2013

With the goal of positioning L’Oréal as a top place to work, the company has created visual way for its community to share an “IN word and “IN moment” that best describes themselves and share it across Facebook, Twitter and LinkedIn. The ten best IN moments will also be shared on the L’Oréal company page at the end of the campaign. .

Communities 139

Communities Linkedin Microsite Social Media 139

SmartBug Media

AUGUST 31, 2020

Ensuring your profile has rich media will enable it to function as a microsite and give users the best experience possible as they learn about your business and ultimately compare you to competitors in the industry. Be sure to explore the platform’s capabilities and ultimately maximize the various profile sections that are available to you.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Content Standard

DECEMBER 11, 2015

The Marketing ROI Conundrum. For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. ” – Me. Overstock.com. Dollar Shave Club.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

The Marketing ROI Conundrum. For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. ” – Me. Overstock.com. Dollar Shave Club.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

ClickZ

AUGUST 27, 2020

Fast forward to today, and you have phone, web, microsites, mobile, and multiple social channels. Regardless of your business, industry, or vertical – taking your customer’s promotion to market fast enough to respond to changes in both consumer behavior and in the market. However, one thing has not changed. The future.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. of communication professionals rely on branded content. Content that’s outstanding in its field.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100