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Advertising in local markets: A playbook for success

Martech

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Local newspapers, radio stations, digital platforms and community events each offer advantages. This marketing segmentation supports the development of targeted messaging and media plans for local markets.

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Connecting creatively with your community: Introducing Sprout Social’s Dropbox integration

Sprout Social

But behind the scenes, the journey of creating that content and sharing it on social media isn’t always Point A to Point B. Feel free to nod along if you’ve felt the struggles of a lengthy approval process, team members working remotely, files being in the wrong location or all the above. Let us know what you think!

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Employee Social Media Plan: Why Your Company Needs One Right Now

EveryoneSocial

Creating an Employee Social Media Plan At Your Company. Contrary to popular belief, employees are also using social media to connect with coworkers and increase their knowledge. Savvy employers can foster increased participation and further their marketing reach by creating an employee social media plan.

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Social Media Monitoring and Engagement

Navigate the Channel

As agriculture promotion groups (APGs) and checkoffs strive to provide educational information for farmers to keep them informed about investment activities and new opportunities, building a social community with your target audience can be a positive, engaging way to support key communication goals.

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AI applications for digital out of home advertising

ClickZ

Dynamic Creative joins the dots between data-driven media planning and the mindset of a consumer at a given time, in a given place, making the medium truly reactive, and much more intelligent, as well as driving efficiencies. Predictive analytics & audience targeting.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Social Media. Media Planning. In some companies, digital marketing means owned media such as the company’s website, e-commerce, and user communities. There are many ways that webmasters or community managers can provide help to sales. Conduct surveys on-site or within communities to answer sales questions.

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5 Things To Consider When Planning Your Advertising Budget

Stevens & Tate

Today’s media plan looks far different than even last year, with more media channels, more devices, and even more opportunities to connect with shoppers. How do you find the most effective balance with an advertising budget and media plan that make sense now? Develop your media strategy around your core audience.