Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. I once calculated time spent blogging vs. number of RSS subscribers. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found this blog from Twitter? It's awesome! link] jaybaer Oh man.

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Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As Most blogs aren’t visually aggressive enough in the promotion of RSS, and very few do a good job at emphasizing the opportunity to subscribe via email (as 40% of C&C subscribers do).

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Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. I couldn’t write Katie Van Domelan’s post about social media listening tools. Indra Gardiner covered social media law in a way that I cannot.

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Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. It always puts a big smile on my face to see posts like these that talk about how email and social media work together.

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Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 22, 2010

Red Chair was born out of this exact same realization – that executives need to become familiar with this stuff at their level – and still, we're a very long way from making the integration process as smooth as it could be. Your TV analogy is spot on. I was surprised(ish) about the B2B findings; but not so surprised.

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Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

FEBRUARY 5, 2010

I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? [link] Molly Carter Gaines I'm a little torn between #1 and #3– but my final vote is for #1. I also prefer the overall design to #2/3. A little help for the rest of us.

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Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

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Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Need to see the increase in Twitter followers over time?

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Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. As Jay Baer recently [.] Im Jay Baer.

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Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

RT @impactmax: Develop a Social Media Strategy in 7 Steps – Convince & Convert [link to post] – Posted using Chat Catcher [link] janetrex (Janet Rex) Twitter Comment Develop a Social Media Strategy in 7 Steps @jaybaer [link to post] Includes slides and worksheets. Thanks for the thoughts and processes.

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Social Media Media Webinar Metrics Marketing & Strategy 168

Scoop.it

MARCH 11, 2021

Starting from scratch to deliver this content is hard, but you can build a strong content process to stay connected with both your internal and external audiences at all times. Automatic content import using RSS or a sitemap. Want to try this process out? This guide will show you how. SEO through topic keywords. Press releases.

Curation 67

Curation Advertising Agencies Press Content 67

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. First – What are the objectives? Hope that helps! Thanks again Katie.

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Convince & Convert

JULY 8, 2010

If you come storming into someone’s inbox without a relationship thanks to some shady append process, you’re going to be bounced out by the “Spam” button and blocked by ISPs. Seth Godin predicted that RSS would kill email. They must be explicitly invited into your home in order to enter. So too with email. October 2007. March 2009.

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Convince & Convert

JULY 28, 2010

[link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success.

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Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

MARCH 22, 2010

(if you can’t make any of the Webinar dates/times, you get access to the recordings for a year) In addition to yours truly (I’ll be presenting on my popular social media strategy process, updated considerably for 2010), presenters include: Guy Kawasaki Chris Brogan Darren Rowse of Problogger Brian Clark of Copyblogger Ann Handley of MarketingProfs (..)

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Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

B2B Marketing Savvy

JULY 9, 2009

For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Media Buying: DIY (Or Not?) Media Buyer/Agency Competencies: Gotta have equal time here. Good media buyers can bring process to the task… the best also bring category knowledge. Media IS something that you can buy.

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Buy Advertising Agencies Paid Search Agency Media 40

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

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Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

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Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Note that nearly 40% of all subscribers to this blog are via email, not RSS. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post!

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Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. The Better You Are at Twitter, The Worse You Are at Twitter Being a new user on Twitter is as lonely as Michael Boublé at a Green Day concert. What’s Happening?

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Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

APRIL 8, 2010

When I'm clearing emails or reading (RSS, web, ReadItLater, etc.), the iPad is just more pleasant, even if the ability to sort emails to batch process seems to have eluded me so far. link] jaybaer Every day that goes by, I use my phone (and Macbook) less, and iPad more.

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Paid Search Agency Content Social Media PR 138

Convince & Convert

SEPTEMBER 23, 2010

Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. What neither of them seems to have is an RSS feed for results, which would be the Holy Grail of Facebook open-graph API monitoring. It's weird on RSS.

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Social Media Media Webinar Metrics Marketing & Strategy 165

Online Marketing Institute

OCTOBER 31, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Note that nearly 40% of all subscribers to this blog are via email, not RSS. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post!

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Social Media Paid Content Tools Media 40

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). The RSS feed is: [link]. Which may in fact be an entirely different crew than the people handling your community and responsibilities of that type. Listen Now. Absolutely.

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Social Media Work Management Advertising Agencies Paid Search Agency 116

Industrial Marketing Today

AUGUST 24, 2010

White papers continue to be very successful in generating registrations, especially in the early stages of the decision making process. Use social media judiciously to increase name recognition, drive traffic and build a community. Get the free “Step-by-Step Guide to Website (re)Design” now.

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Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Convince & Convert

JUNE 28, 2010

One thing I might add to the document is the what next, after what do we want them to do, what's the follow up process? If the content gets plenty of comments (good/bad), you need a response plan (the oft mentioned engagement).

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