Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. LinkedIn is normally activated only when they are looking for a new job. What Employee Personas are there? Description.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. 16% of consumers follow brands on LinkedIn. Why you should be on LinkedIn.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

The Lead Agency

APRIL 14, 2024

You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. Now, I need to write a social media post for LinkedIn. You could submit them into awards videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. Or you could re-share thought leadership on LinkedIn while adding your brand’s perspective.

Ethics 121

Ethics Social Media Trends Copyright 121

Exo B2B

NOVEMBER 28, 2023

A social network like LinkedIn isn’t a content platform. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. You’re publishing your brains out on LinkedIn. Do LinkedIn posts show up in any Google search?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

QuanticMind

JULY 31, 2023

TikTok parent company ByteDance wants to capitalize on the success of BookTok [:01] ByteDance has launched its own publishing company, 8 th Note Press, to capitalize on the success of BookTok, a highly engaged community on TikTok where users discuss and share books. Pretty sure Gaston isn’t the target audience here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Sharing today’s top marketing strategies with a community of 100k and growing. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Onalytica B2B

NOVEMBER 12, 2018

With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs). This is often picture and video content on YouTube and Instagram such as unboxing and tutorial videos.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Godspeed Spook.

Paid Search Agency 87

Paid Search Agency Advertising Agencies Social Media Classified Ads 87

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. But why stop there? 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. And, of course, if you are a B2B brand, LinkedIn would be an ideal starting place.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). YouTube Live allows users to broadcast live content to viewers.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Martech Advisor

SEPTEMBER 26, 2019

While 6-second video ads have been around since 2016, with YouTube’s Bumper Ads and Facebook’s short video ads, and more recently Instagram and Snapchat ’s Story Ads; Twitter joining the battleground changes marketing dynamics altogether. TikTok challenges have the potential of going viral.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Kapost

JUNE 24, 2016

Platforms like YouTube, Vidyard, and Wistia have transformed this medium into something that any business in any industry can—and should—capitalize on. The company produces and posts stop-motion videos and webisodes across its YouTube, Facebook, Vine, and Instagram accounts, and users can sort them based on LEGO themes. The Avengers?

Video Marketing 87

Video Marketing Marketing & Strategy Marketing Strategy Content Marketing 87

Navigate the Channel

JUNE 19, 2023

Social is about community and conversations. Initiate a Challenge or Contest You may have participated in a social media challenge yourself or know someone who’s always on top of whatever is fresh in the viral-challenge world, so you know the power of a challenge. In-depth educational series work especially well on YouTube.

Social Media 65

Social Media Media Curation Content 65

Adobe Experience Cloud Blog

OCTOBER 1, 2012

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn.

Lead Generation 48

Lead Generation Linkedin Optimization Tips 48

LeadSquared

DECEMBER 28, 2016

(Originally published on LinkedIn Pulse ). An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. My Seven Secrets of Viral Video Marketing. Uphill And Against The wind. perfectpullquote]. One More Thing.

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

Hubspot

AUGUST 2, 2018

Here’s a summary of Facebook, LinkedIn, Instagram, and Twitter’s advertising capabilities. Costs are usually higher on LinkedIn compared to every other social network, but it generally produces the highest conversion rates and lead quality, which helps justify the platform's lofty advertising fees. With almost 1.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Sprout Social

JANUARY 9, 2017

Managing these communities takes knowledge and a fair share of hunches. Jump to LinkedIn. People tend to use their Google Plus accounts for posting comments on YouTube, but there are people who actively use it as a social network. Best Time to Post on LinkedIn. 3 Things to Know Before Posting to LinkedIn.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Outgrow

DECEMBER 17, 2020

Since the virus went viral , marketers started looking for new ways to communicate with their audiences. As marketers, we were keen to know how the marketing community is adapting to the new normal. 40% of content marketers have allotted more resources towards creating content for social media and online communities.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Buzz Marketing. Guerrilla Marketing. Influencer Marketing. Social Media Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Valasys

APRIL 22, 2020

Community Hashtags should be Used by Larger Brands. Community hashtags can actually be considered to be a part of branded hashtags that can be used as an effective hashtag marketing strategy by larger brands to engage with their customer base. Employing Trending hashtags to make your Content ho viral.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Martech Advisor

DECEMBER 12, 2019

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. Foster a community of buyers, like TechStyle. As long as your products are on-point, the community will stay loyal. Tell us all about it on LinkedIn , Facebook , or Twitter.

Marketing & Strategy 89

Marketing & Strategy Marketing Strategy Paid Search Agency Advertising Agencies 89

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. User-generated content inspires your community to create and share content about your brand. There is no reason yours shouldn’t.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Vidyard

NOVEMBER 29, 2016

50% said they plan to use a third-party video hosting or video marketing platform vs. YouTube or Vimeo, up from 38% last year. While many brands continue to chase the viral video hype, this report makes it clear that videos don’t need to go viral to be successful,” said Michael Litt, CEO and co-founder of Vidyard, which sponsored the survey.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. Start a blog (it could even be about the launch planning) or podcast, post pre-launch messaging on LinkedIn or Meta, gather your influencers, if you have or want them, and streamline the collective focus.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Martech Advisor

NOVEMBER 22, 2019

The global acceptance of social media platforms such as Facebook, Instagram, TikTok, and LinkedIn has largely influenced the online reach of companies. Features offered by Hootsuite include social scheduling, integration with almost all social platforms (Twitter, Facebook, Instagram, LinkedIn, YouTube, etc.),

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Outgrow

AUGUST 13, 2022

How to choose the right platform for community building. Saksham Sharda: So do you agree or disagree with this statement that you must deliver on the value you promote virally in such a way that people who come in through your products on marketing channels see it right away? What have you done to kind of build a community around this?

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Smashmouth Marketing

SEPTEMBER 23, 2010

LinkedIn Groups. Build an online community. Youtube videos. Build that online community. Be it Facebook, twitter, LinkedIn Groups, or your blog. Just follow the HubSpot marketing machine for how they spread the Orange Kool Aid and built a large and loyal tribe of inbound marketers. Create buzz. Be different.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

The Effective Marketer

AUGUST 2, 2010

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. All of these examples needed consumers to make customize the message and make it their own then spread it virally. HiveLive has a very different take on Enterprise Communities.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

Optinmonster

APRIL 11, 2024

Related content: How to Create a Winning Email Marketing Strategy 9 Ways to Grow Your Email List With Social Media Host Twitter Chats Create Facebook Ads Promote Your Gated Content Leverage LinkedIn Groups Run a Giveaway Contest Create CTA Cards on YouTube Capture Leads on LinkedIn Host Webinars with Google Meet Leverage Instagram Stories 1.

Social Media 89

Social Media Media Ideal Customer Profiles Lock-In 89

Vidyard

NOVEMBER 29, 2016

50% said they plan to use a third-party video hosting or video marketing platform vs. YouTube or Vimeo, up from 38% last year. While many brands continue to chase the viral video hype, this report makes it clear that videos don’t need to go viral to be successful,” said Michael Litt, CEO and co-founder of Vidyard, which sponsored the survey.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

The Effective Marketer

NOVEMBER 6, 2009

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Like Be the first to like this post.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Marketing Insider Group

AUGUST 29, 2023

The current expectation of users leans heavily towards authentic, community-driven campaigns. Not to mention, platforms like TikTok, Instagram, and YouTube reward engaging content with more visibility. Just like written content, videos can be optimized for search on platforms like YouTube, ensuring they reach a wider audience.

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257