Everything Technology Marketing

FEBRUARY 26, 2013

Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The greatest barrier to lead generation success is lack of resources: Staff, budget and time.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Cintell

FEBRUARY 3, 2016

This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. A custom Share URL to distribute persona insights throughout the company along with related content resources and a feedback loop. An interview guide to help store and manage persona research. What’s coming in 2016?

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

KoMarketing Associates

APRIL 11, 2013

BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. The results of this survey provide insight into how the marketing community views their role and how it needs to evolve in the future. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

ANNUITAS

JULY 30, 2015

There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. Use the marketing automation community to learn all you can about your platform when you’re not busy keeping up with buzz words, new terminology and best practices. Resources Are Key-.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

Marketing Insider Group

JANUARY 24, 2013

I hope you find this to be a valuable resource for your B2B Marketing efforts. BtoBmagazine – BtoB Online – The resource for # marketing strategists. MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. Connecticut · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Valasys

JULY 1, 2021

Whether they are new at their automation game or have already some experience, they must select a vendor that connects them with a variety of resources. Also, they must nurture and be a part of a community of like-minded people to get enough support, whenever required. The pricing starts at $2,000/month. Customer.io. Constant Contact.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

DECEMBER 19, 2011

Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ). An army of advocates can be a tremendous resource, but without a way to attract, nurture and direct them, they’re just a random mob.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Buzz Marketing for Technology

MAY 28, 2014

Today, engaging with the media community (publishers, affiliates and other sources) combined with the internal marketing processes necessary to get data into systems, requires numerous manual processes—hours of data scrubbing and lots of spreadsheets passed between media providers and marketing teams.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Vidyard

NOVEMBER 2, 2017

Integrating video viewing data into marketing automation platforms (MAP) or customer relationship management platforms (CRM) like Salesforce, Marketo, Eloqua, Hubspot, and others enable marketing and sales teams to monitor and track video usage metrics. Media Contact: Sandy Pell, Senior Manager, Corporate Communications, Vidyard.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Televerde

OCTOBER 23, 2019

The story resonated with me then as a female diversity and inclusion author, speaker and consultant LGBTQ community member. The women are hired, compensated and skilled in the basics of sales and marketing, and certified in technologies such as Marketo, Salesforce and Eloqua. Empowering Women from the Inside Out. More Than “Inmate”.

Conversion 71

Conversion Eloqua Thought Leadership Work Management 71

TrustRadius Marketing

DECEMBER 16, 2019

Marketers often complain that their tool is difficult to use out-of-the-box, that there aren’t enough training resources, and that onboarding and implementation can be a very slow process. Marketing automation tools are robust, but they aren’t always user-friendly. The platform requires high maintenance.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Heinz Marketing

FEBRUARY 26, 2018

We talked about The Art & Science of Customer Loyalty: Community, Advocacy and More. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. When you look at the budgets and the resources from a lot of B2B marketing groups, I think that’s reflected there as well.

Top of Funnel 48

Top of Funnel Eloqua Peer-to-peer Budget Programs 48

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. How it Started: Discovery In December, I received a Burpee seed catalog with an insert promoting HomeFarming.com , a site promising a community of gardeners as well as tools to keep track of your progress. Applications to B2B Marketing I’m a novice gardener.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Televerde

JUNE 28, 2021

The Televerde engagement center at Styal will employ 20 women at that facility with the goal of expanding the Televerde brand into other locations within the HMP system in the near future so more women have opportunity to build meaningful careers and successfully reenter their communities.

Ad brokers 52

Ad brokers Lead Ranking Work Management Advertising Agencies 52

Cintell

NOVEMBER 9, 2015

We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. If organizations keep acquiring new technologies, but the teams aren’t well prepared to use them, we are wasting valuable resources.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Vidyard

NOVEMBER 2, 2017

Video is Becoming More Integrated with Business Systems Integrating video viewing data into marketing automation platforms (MAP) or customer relationship management platforms (CRM) like Salesforce, Marketo, Eloqua, Hubspot, and others enable marketing and sales teams to monitor and track video usage metrics.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Then direct the community to interact with the brand. thisisZainab Just joining # ProfsChat A5: Share a question raised by a member of your audience and get your community to weigh in. Community is the ultimate goal of content + social! What do you think? .

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Then direct the community to interact with the brand. thisisZainab Just joining # ProfsChat A5: Share a question raised by a member of your audience and get your community to weigh in. Community is the ultimate goal of content + social! What do you think? .

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

ClickZ

AUGUST 20, 2019

SummitSync assists with the logistics of meeting set up: booking the meeting, redirecting people to different resources at the event, and communicating critical information to sales (e.g., They have integrations with these companies as well as Eloqua from the marketing automation side of things.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

markempa

NOVEMBER 29, 2016

I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Other resources? There’s a bunch of presentations from real companies doing real social selling work, and so I recommend that as a resource as well. images/2016/11/Jill-Rowley-Social-Selling.mp3.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Vidyard

NOVEMBER 18, 2016

What resources do you read, listen to, or watch to become better at your job? I really try to make sure that I’m a part of the online communities for technologies that we use, from Marketo to Eloqua to Engagio, and I make sure that I stay apprised of what’s going on there. I like the LinkedIn Marketing Solutions blog too.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

The ROI Guy

NOVEMBER 17, 2011

During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As Accomplishments by Alinean this past quarter includes: The Inc. 500 / 5000 listing Alinean for the second year in a row as one of the fastest-growing U.S.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 We say this because we find almost all B2B marketing deadly dull.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

markempa

SEPTEMBER 13, 2017

One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua. I got the idea while I was at Eloqua. I was actually a Ph.D.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Online Marketing Institute

NOVEMBER 28, 2012

MediaPRO Community. Sales & Marketing. --> Bloggers. --> Resources. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

B to B 40

B to B Paid Content Social Media CMS Development 40

Optinmonster

JUNE 21, 2021

Woodside Communities made$294,435 in less than 2 months. You also get all of the email service providers (ESPs) that come with the Plus plan while unlocking even more options, such as: Eloqua. If you enjoyed this post, you might want to check out the following resources: Is OptinMonster Worth It? An Extensive Review.

Cost 64

Cost Lock-In Pricing Price 64

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. Some overarching tips throughout each stage?

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Ambal's Amusings

DECEMBER 17, 2009

Recommended Resources from B2B Marketing Experts. Powerful business lessons, thought provoking perspectives and a community of professionals whose generosity astounds me every day. I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

chiefmartech

FEBRUARY 1, 2020

We share them all with the community. It’s also a good example of an enterprise multi-platform stack, with Adobe, Oracle Eloqua, and Salesforce all in the mix, along with a diverse set of more specialized products. But my favorite kudos, of course, are The 2020 Stackies: Marketing Tech Stack Awards.

Enterprise Management 131

Enterprise Management Work Management Marketing Management Marketing Automation Services 131

Convince & Convert

DECEMBER 7, 2011

In just 10 years we’ve moved from laggards pondering whether they even wanted a website, to a circumstance where “content marketing” and “corporate storytelling” are garnering serious budgetary resources. Lead automation software company Eloqua epitomizes The Full Monty. It’s a LOT of content.

Top of Funnel 137

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 137

Webbiquity

OCTOBER 27, 2015

In a small company with a limited product line and contact database (as well as, generally, limited resources) this may be as simple as segmenting your list based on common characteristics like title and company size. HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). Be involved in the community.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

KoMarketing Associates

JUNE 26, 2014

Focus on having the best resource available for the particular keyword query you’re trying to gain visibility for. A well optimized resource center is one idea. Moz has set the standard in our community. Lista makes certain visitors have access to important sales communication at the bottom of each web page.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

Heinz Marketing

MARCH 25, 2019

And in a digital community, I’m making videos, writing blogs, writing books, sharing insights, doing business development like everybody else. I’ve learned this lesson, actually, through Jill Rowley , so Jill Rowley, the tenth employee at Eloqua in the year 2000. Explaining, “What is marketing automation?”

Top of Funnel 70

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 70

TrustRadius Marketing

DECEMBER 4, 2019

For us, the business solutions it addresses is it provides a easy solution to create and produce newsletters and disseminate it to our community of over 5,000 people. It is easy to add text, photos, etc. and as the publisher, I have access to identify who has opened the newsletter and who has not.”. ~

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Albacross

JANUARY 17, 2020

It creates a platform that is easy to start conversations with an online community and grow your relationship with them so you can target their needs. Startup founders often don't have the resources to hire employees to take care of these processes, so they resort to using tools to automate the bulk of the work.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Vidyard

MARCH 21, 2013

Communitech’s Techtoberfest event brings tons of startups, investors and great people into the community to celebrate. We are the resource for businesses investing in video marketing initiatives. Scaling our Customer Success Team is also important in the value we provide.

Marketing Automation Services 50

Marketing Automation Services Marketing Budget Creation Marketing Budget Class 50

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Enterprises are beginning to add it as a budget item, and market research firms are starting to assign analysts and report-writing resources the growing niche. United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100