Everything Technology Marketing

FEBRUARY 26, 2013

Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Finally, the new 2013 B2B Lead Generation Report is available! The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Customer Experience Matrix

DECEMBER 19, 2011

Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ).

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Marketing Insider Group

JANUARY 24, 2013

I hope you find this to be a valuable resource for your B2B Marketing efforts. The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Top B2B Marketing Influencers – Companies. . Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Buzz Marketing for Technology

MAY 28, 2014

Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. Ensuring the data is delivered directly into your current systems eliminates numerous manual, resource-intensive tasks.

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Paid Content Advertising Agencies Cost per Acquisition Media 100

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. Media Contact: Sandy Pell, Senior Manager, Corporate Communications, Vidyard.

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Video Marketing Marketing Automation Services Research Account Based Marketing 75

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year.

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Video Marketing Marketing Automation Services Research Account Based Marketing 50

Heinz Marketing

FEBRUARY 26, 2018

We talked about The Art & Science of Customer Loyalty: Community, Advocacy and More. Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments.

Top of Funnel 51

Top of Funnel Eloqua Peer-to-peer Budget Programs 51

ClickZ

AUGUST 20, 2019

SummitSync assists with the logistics of meeting set up: booking the meeting, redirecting people to different resources at the event, and communicating critical information to sales (e.g., They have integrations with these companies as well as Eloqua from the marketing automation side of things.

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Marketing Automation Services Automation Trade Show Conversion 75

markempa

NOVEMBER 29, 2016

I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. Other resources? What excites you right now about the future of sales marketing?

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

The ROI Guy

NOVEMBER 17, 2011

Building on demand for its Fight Frugalnomics movement, an initiative to arm sales and marketing with value-focused sales and marketing tools , Alinean added several new customers including NetSuite, IGT, Falconstor, Palo Alto Software, Xirrus and Lifesize. Accomplishments by Alinean this past quarter includes: The Inc.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Vidyard

NOVEMBER 18, 2016

“I love technology, and from the early days I had a Mac at home, and really loved the intersection of art and science that happened in the digital platform,” Vandermarel said, “Coming out of school, I graduated with a business degree, concentration in Marketing, and I knew I really wanted to exist where marketing and technology coincide.”.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 We say this because we find almost all B2B marketing deadly dull.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Online Marketing Institute

NOVEMBER 28, 2012

MediaPRO Community. Sales & Marketing. --> Bloggers. --> Resources. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Thanks for being part of the FOLIO: community. SEARCH FOLIO: Search.

B to B 40

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Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

TrustRadius Marketing

DECEMBER 4, 2019

That’s why we have seen the lines between email marketing and marketing automation software solutions begin to blur. A few years ago, the breakdown of marketing automation vs email marketing would have been simple: . Is there still a place for standalone email marketing software? Lead Management.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. and provide feedback.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

chiefmartech

FEBRUARY 1, 2020

But my favorite kudos, of course, are The 2020 Stackies: Marketing Tech Stack Awards. Marketers send in a single 16×9 slide that illustrates the way they think of their marketing stack. We share them all with the community. It’s a best-of-breed world. We really appreciate you sharing this with us.

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Enterprise Management Work Management Marketing Management Marketing Automation Services 131

Webbiquity

OCTOBER 27, 2015

In a small company with a limited product line and contact database (as well as, generally, limited resources) this may be as simple as segmenting your list based on common characteristics like title and company size. Marketers in mid-sized companies usually have marketing automation software installed (e.g.,

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Heinz Marketing

MARCH 25, 2019

And in a digital community, I’m making videos, writing blogs, writing books, sharing insights, doing business development like everybody else. I’ve learned this lesson, actually, through Jill Rowley , so Jill Rowley, the tenth employee at Eloqua in the year 2000. Explaining, “What is marketing automation?”

Top of Funnel 77

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 77

Albacross

JANUARY 17, 2020

It's great for automating emails full of content that is in the interest of the receiver, not leading with what you are selling first. ActiveCampaign This is both a permission-based email service provider with powerful marketing automation capabilities and a CRM, complete with lead scoring all in one tool.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Vidyard

MARCH 21, 2013

Communitech’s Techtoberfest event brings tons of startups, investors and great people into the community to celebrate. We also had participation from Jill Rowley, the Mother of Social Selling and Marketing Automation. We are the resource for businesses investing in video marketing initiatives.

Marketing Automation Services 50

Marketing Automation Services Marketing Budget Creation Marketing Budget Class 50

Vidyard

OCTOBER 27, 2019

Uses for a Video Library Video libraries and hubs are great for more than just marketing: Sales, customer service, HR, and internal communication teams can all find uses. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

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Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Video libraries and hubs are great for more than just marketing: Sales, customer service, HR, and internal communication teams can all find uses. Creating an employee resource library. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

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Distribution Paid Content Video Marketing Best Practices 68

Hubspot

AUGUST 21, 2012

The inbound marketing agency covers mainly how-to topics, largely sought after by their prospective customers. What They Do Well: An Eye to SEO: The library is already easy to peruse, but Kuno has also created quick links with search engine-friendly keywords like "Social Media Resources" along the sidebar. Visual Content.

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Paid Search Agency Companies Work Management Eloqua 28

SnapApp

DECEMBER 14, 2016

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

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