KoMarketing Associates

APRIL 11, 2013

For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. BtoB Research Defining the Modern Marketer. The Definitive Guide to Marketing Automation. View the full report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Cintell

FEBRUARY 3, 2016

2015 saw the introduction of our SmartPersona TM platform allowing businesses to create, manage, and share live, digital personas companywide. This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. An interview guide to help store and manage persona research.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

NOVEMBER 2, 2017

KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. Video Creation Remains Priority as Usage Rapidly Increases.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Customer Experience Matrix

DECEMBER 19, 2011

Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ).

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. Agencies and studios were disqualified from contributing to the study.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

TrustRadius Marketing

DECEMBER 4, 2019

As your social media, SMS messages, and chat boxes become more prominent in your marketing strategy, you need the right tools to handle all the available communication channels. . That’s why we have seen the lines between email marketing and marketing automation software solutions begin to blur.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Heinz Marketing

FEBRUARY 26, 2018

We talked about The Art & Science of Customer Loyalty: Community, Advocacy and More. Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments.

Top of Funnel 48

Top of Funnel Eloqua Peer-to-peer Budget Programs 48

markempa

NOVEMBER 29, 2016

I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. I say I’m a sales professional trapped in a marketer’s body. I definitely saw it as a research tool.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Ardath Albee Recommends.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Online Marketing Institute

NOVEMBER 28, 2012

MediaPRO Community. Sales & Marketing. --> Bloggers. --> Resources. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. 32 percent use social media as an outbound marketing channel for demand generation.

B to B 40

B to B Paid Content Social Media CMS Development 40

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 We say this because we find almost all B2B marketing deadly dull.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Vidyard

NOVEMBER 18, 2016

Vandermarel helps bring leads into the popular content engagement platform, and his place within the company is one part drive, one part serendipity. “I Past roles at ESRI and the Activa Group gave Vandermarel a solid background in marketing automation and demand generation, but it was a chance meeting that brought him to LookBookHQ. “By

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. It’s about consistency, not frequency.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

chiefmartech

FEBRUARY 1, 2020

But my favorite kudos, of course, are The 2020 Stackies: Marketing Tech Stack Awards. Marketers send in a single 16×9 slide that illustrates the way they think of their marketing stack. We share them all with the community. The other key component is to think of it as “marketing to marketing.”

Enterprise Management 131

Enterprise Management Work Management Marketing Management Marketing Automation Services 131

Webbiquity

OCTOBER 27, 2015

It’s nice that a piece of software “streamlines processes,” but 1) everyone says that (an exact phrase search on Google for that brings up more than 40,000 results); 2) no one would buy something that complicates processes(!) So how can a B2B vendor stand out, and potentially create more sustainable competitive advantage?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Heinz Marketing

MARCH 25, 2019

Other digital platforms, like video is one, and is soon emerging, and I believe is the next wave, artificial intelligence and machine learning, are all digital data points. Remember, you’re using these tools for research, for account planning, for account engagement, for account qualification and disqualification.

Top of Funnel 70

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 70

Vidyard

MARCH 21, 2013

First and foremost, Vidyard is the world’s leading Video Marketing platform. Communitech’s Techtoberfest event brings tons of startups, investors and great people into the community to celebrate. We also had participation from Jill Rowley, the Mother of Social Selling and Marketing Automation.

Marketing Automation Services 50

Marketing Automation Services Marketing Budget Creation Marketing Budget Class 50

Vidyard

OCTOBER 27, 2019

Video hubs allow you to keep all of your branded online video content in one place and provide a destination where visitors can explore your videos without getting lost in a cat video-filled vortex, the way they might on a certain popular video sharing platform (*cough* YouTube *cough*). Sign Up Free Need we say more?

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Video hubs allow you to keep all of your branded online video content in one place and provide a destination where visitors can explore your videos without getting lost in a cat video-filled vortex, the way they might on a certain popular video sharing platform (*cough* YouTube *cough*). Creating an employee resource library.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Hubspot

AUGUST 21, 2012

Intercom is a customer relationship management and messaging tool for web businesses. The article takes a common issue that the company's customers have when using their software, and walks through how to address it with detailed guidelines. Eloqua's Amazing Infographics. Take this infographic on content marketing.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

SnapApp

DECEMBER 14, 2016

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62