Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy? A note on size.

Advertising Agencies 127

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 127

Hubspot

JANUARY 25, 2018

YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. To help you find the best fit for your company's unique needs, we compared YouTube directly against smaller, more niche platform Vimeo across a number of factors. YouTube vs Vimeo. Winner: YouTube.

Youtube 78

Youtube Video Marketing Paid Search Agency Best Practices 78

QuanticMind

AUGUST 30, 2023

New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns. For marketers who sign up for the beta, their existing Discovery campaigns will automatically be upgraded to Demand Gen.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

sagefrog

FEBRUARY 7, 2024

Since video generally generates more leads than other mediums, B2B brands are incorporating more video content into their marketing mix to communicate complex ideas, showcase products, and connect with their audience on a more personal level. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Webbiquity

AUGUST 18, 2020

GoBrunch features include breakout sessions with virtual room layout options, virtual networking and private meetings, event promotion and registration pages, ability for attendees to download presentations and documents, and a community feature to keep attendees posted about upcoming events. Pricing: free (!). Total reviews: 100.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Scoop.it

APRIL 11, 2024

The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. Moz is an excellent example of a brand leveraging webinars to engage its audience and grow a community. It’s a big part of why they have a strong online community of 500,000 marketers.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Webbiquity

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Written communication isn’t noisy and doesn’t always require an immediate response. It’s demanding of our time.

Spyware 303

Spyware Lead Scoring Lead Ranking Twitter 303

Scoop.it

APRIL 4, 2019

Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. Private Google+ communities. The Advantage of Private Google+ Communities. Private Google+ communities were also a protected space because they ensured only the members saw the posts shared inside a community.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Outgrow

JUNE 20, 2022

The 3 types of community-led growth and what most people get wrong about it. Why a product-led funnel is easier to build than a community-led go to market . Tune in to learn everything there is to know about driving engagement, community and product-led growth, and his transition from a software engineer to a Serial Marketer.

Paid Content 52

Paid Content Communities Work Management Product 52

Binary Demand

MARCH 11, 2024

The future demands a new generation of adaptable and innovative marketers to navigate and redefine this dynamic landscape. Boosting B2B marketing strategy via video excellence Brands recognize the pivotal role of video in B2B marketing, leveraging it to communicate complex ideas and enhance lead generation.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Binary Demand

MARCH 11, 2024

The future demands a new generation of adaptable and innovative marketers to navigate and redefine this dynamic landscape. Boosting B2B marketing strategy via video excellence Brands recognize the pivotal role of video in B2B marketing, leveraging it to communicate complex ideas and enhance lead generation.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

B2BMarketing.net

APRIL 18, 2024

Starting from brand awareness, where industry experts discuss prevalent problems, to becoming a demand generation tool. Of course, on the flip side, YouTube Music is getting into audio podcasts and what that just says to me is that audio is here to stay. Effective lead generation Podcasts in B2B can serve multiple goals.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Heinz Marketing

MARCH 4, 2021

Blogging/Community Building is also important in B2B marketing however, most companies have a blog on their website and can instead use blogging platform as a means for content syndication, more on that later. Share and repost content from other companies to build community. Smaller, more community-driven platform.

Paid Content 132

Paid Content Social Media Media B2B 132

QuanticMind

JULY 31, 2023

TikTok parent company ByteDance wants to capitalize on the success of BookTok [:01] ByteDance has launched its own publishing company, 8 th Note Press, to capitalize on the success of BookTok, a highly engaged community on TikTok where users discuss and share books. Want to connect with Gen Z? How does the platform compare to its competition?

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Heinz Marketing

OCTOBER 22, 2021

Ever wish you had a community of people with similar interests or facing similar challenges that you could learn from and bounce ideas or questions off of? You can search for relevant topics, or join specific communities to stay up to date on the latest posts. Join a Forum. Hurry on over to Heinz Marketing’s website to sign up today.

Planning 120

Planning Work Management Marketing Management Marketing Automation Services 120

SmartBrief - Marketing

FEBRUARY 27, 2024

These tools transform passive viewers into active participants, creating a dynamic, community-driven experience. Offering on-demand access to your content ensures that your message continues to resonate, allowing viewers to revisit and absorb the information at their leisure.

Buzz 94

Buzz Marketing & Strategy Barriers Paid Search Agency 94

Hubspot

JANUARY 30, 2024

A soaring demand for e-commerce South African rapper and sneakerhead YoungstaCPT is shown in a sneaker store in the music video for his song “Takkies” - slang for sneakers. Source: YouTube Africa’s Got talent By 2040, Africa will need 2m new jobs per month to keep up with population growth. Nigeria’s enormous wedding industry ?

Paid Search Agency 63

Paid Search Agency Startups Demographics Advertising Agencies 63

Martech

MARCH 31, 2023

Common offerings include webinars, white papers, user communities and user conferences. Professional groups and communities Like other professions, many martech-related groups and communities aim to provide a venue for members to assist and support each other. Start a podcast, blog or YouTube channel.

Work Management 94

Work Management Marketing Management Training Vendors 94

Oktopost

AUGUST 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. He reminds us why the role of Customer Marketing is critical and how the great divide between demand generation and driving revenue growth from existing customers proves the SaaS model to be problematic. Want to hear more from renowned B2B marketing leaders?

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Martech

APRIL 2, 2024

Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. Finally, platforms like Discord or Twitch offer a great place for hosting and participating in conversations, making them a good fit for brands seeking to foster a greater sense of community.

B2B Marketing 121

B2B Marketing B2B Planning B2B Thought Leadership 121

Hubspot

FEBRUARY 19, 2024

views on YouTube Pinterest searches for “primal movements” grew 120% from 2022 to 2023 The moves may look goofy, but they target muscles that we normally neglect, enhancing body awareness, agility, and a host of other benefits. Workout sessions with cute animals are becoming increasingly in demand. One puppy pilates session got 1.5m

Trends 65

Trends Peer-to-peer Class Advertising Agencies 65

SmartBug Media

APRIL 28, 2021

Marketo Blog and Community. This free resource has articles on how to use the Marketo platform to execute on a variety of marketing tactics, including marketing technology, marketing automation, customer experience, demand generation, and so much more. YouTube is another great platform to learn about the basics of Marketo.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

ClickDimensions

NOVEMBER 9, 2021

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. Demand Generation Specialist, NextTech Learning. I’m more a YouTube guy and watch 10-minute videos regularly. Arthur Backouche. What do you like best about your job?

Digital Marketing Funnels 98

Digital Marketing Funnels Demand Generation Agencies Youtube Top of Funnel 98

Heinz Marketing

APRIL 19, 2022

This feature allows you to host live audio sessions and talk to people in different communities. Twitter spaces allow you to choose up to 3 topics to categorize your space in, while Reddit allows you to engage in Talks within specific Reddit communities. we’ve seen a shift in how people receive data.

Lead Generation 102

Lead Generation Webinar Metrics Sales Qualified Leads Generation 102

Atomic Reach

APRIL 3, 2023

RAD Visual Arts lets brands collaborate with best-in-class creatives to develop unique products, cultural moments, content, and community. This makes each artistic production an authentic, unique creative event which is both culturally significant for communities and financially profitable for brands.

Creativity 59

Creativity Advertising Agencies API Class 59

Trade Press Services

SEPTEMBER 18, 2023

Google Merchant Center Google Merchant Center is a valuable tool for businesses to list their products on Google Shop—a shop function built into Google Search, Maps, YouTube, the Google Shopping tab and Google Images. YouTube YouTube is powered by Google and has over 7 billion active users as of 2023.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Anything Goes Marketing

JANUARY 23, 2007

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? YouTube vlogger oneparkave (AKA Shmuel Tennenhaus) mentioned that the ad only received a 1 star rating out of 3 million views and received some extremely negative comments on YouTube.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

SmartBug Media

MAY 14, 2021

Marketo is a marketing automation platform that provides “ end-to-end engagement for modern demand marketing.”. If you are ready to begin your Marketo journey, there are three learning paths for Marketo beginners that we recommend: Marketo’s own resources, Udemy, and YouTube. Marketo’s Own Resources. Marketo University.

Marketo 69

Marketo Marketing Automation Services Work Management Marketing Management 69

KoMarketing Associates

JUNE 25, 2019

Other stats from livestream further prove that online views in all industries and demographics enjoy live streaming videos: 45% of live video audiences would pay for live, exclusive, on-demand video. Facebook is likely the largest live streaming social media platform, outside of YouTube. Exclusive Communities and Facebook Groups.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Sprout Social

MAY 18, 2016

If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? Demand generation is the idea of creating a need for your product or service in the minds of your potential customers. Demand Generation vs. Lead Generation.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Demand Webinar Metrics 84

Heinz Marketing

OCTOBER 4, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are joining us live on LinkedIn, joining us live on YouTube, live on Facebook, thanks very much for joining us. If you’re watching us on demand on LinkedIn, thanks very much for checking us out.

Top of Funnel 117

Top of Funnel Account Based Marketing Communities Cross-Selling 117

Hubspot

NOVEMBER 27, 2023

Community repair sites like Repair Cafes are in demand as consumers turn to fixing their old stuff, from vacuum cleaners and lamps to clothing and phones. Online communities for handy folks are thriving as well: r/fixit, where Redditors exchange tips on fixing just about anything, has ~300k subscribers.

Work Management 50

Work Management Bundling Business Curation 50

Brandpoint

FEBRUARY 22, 2022

This is a little bit YouTube meets Instagram. YouTube | My favorite search engine — whether I’m looking for entertainment or how to do something. If you’re a B2B brand that is focused on driving visibility or traffic/demand — focus on LinkedIn. It could take the notion of community to another level. Like really real.

Social Media 127

Social Media Media Youtube Communities 127

CoSchedule

JANUARY 27, 2023

The best-performing campaigns demand extensive up-front work but pay dividends. A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. For example, its YouTube channel doesn’t just post any videos. The take-home message? Their launch campaign?

Social Media 126

Social Media Social Marketing Examples Planning 126

Litmus

JUNE 15, 2022

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. We at Litmus know our email community is full of the talent that will garner that same response this year! Connect with attendees in a 30 minute Q&A during your session.

Marketing Proposals 87

Marketing Proposals Work Management Deliverability Thought Leadership 87

ConvertKit

NOVEMBER 1, 2021

Some start selling products with an email list of 500 fans, while others wait until they have 1 million subscribers on YouTube before they do. Do you run free on-demand workshops? For YouTubers, Twitch users, and streamers. The road to monetization for creators isn’t one clear path with set milestones. Say hello to your Tip Jar.

Tips 104

Tips Paid Search Agency Curation Youtube 104

Onalytica B2B

APRIL 3, 2018

Topical communities are great influencers to engage and slowly build relationships with, while brand advocates are already out there advocating your brand and just need identifying and activating. E.g. an influencer posting fashion and beauty videos on YouTube to their 250k subscribers. When should you pay an influencer?

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278