Hubspot

JANUARY 25, 2018

By 2019, video content is predicted to command a hefty 80% of all web traffic. If you haven't started thinking about how video fits into your long-term marketing strategy, now's the time to start taking it seriously. Before you dive into creating videos, it's important to figure out where you're going to host them.

Youtube 78

Youtube Video Marketing Paid Search Agency Best Practices 78

Heinz Marketing

MAY 26, 2022

That is, incorporating video into their campaigns. Everyone knows the benefits of video content (higher engagement, broader brand awareness, longer website visits) but using a new medium is easier said than done. How do you measure the success of your video campaigns? What video metrics should you be looking at?

Cost Per Thousand 102

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 102

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy? A note on size.

Advertising Agencies 134

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 134

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Image credit: Teooh. Host virtual conferences, trade shows, job fairs, and more.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation.

Planning 112

Planning Webinar Metrics Video Marketing Marketing & Strategy 112

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Recording videos remotely. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Mastering the art of video has never been more important. Pre-plan videos. Film videos in a flash.

Social Media 94

Social Media Template Video Marketing Media 94

SmartBug Media

JULY 30, 2020

There is no denying the power of video in today’s inbound marketing world. Video finds a way to make the experience feel more real and personal. All of that is best conveyed through video.”. 4 Types of Videos Senior Living Teams Can Start Using. Use Video to Offer Senior Living Community Tours.

Video Marketing 80

Video Marketing Peer-to-peer Lead Scoring Lead Ranking 80

Martech

JULY 20, 2021

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation. The Weber community in France was already highly engaged and active.

User-Generated Content 115

User-Generated Content Video Marketing Generation Marketing Management 115

QuanticMind

AUGUST 30, 2023

New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns. Flip video ads use computer vision technology and Google's AI to automatically transform horizontal videos into vertical and/or square videos.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

sagefrog

FEBRUARY 7, 2024

You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. Live streaming, webinars, and short-form videos are gaining popularity, providing various options for B2B marketers. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

OCTOBER 25, 2021

How Jagran New Media doubled video ad revenue with a managed AdOps service. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Steven Dunston , Senior Director of Demand Generation, Sendbird. Editorial Director.

Paid Search Agency 115

Paid Search Agency Ads Video Marketing Enterprise Management 115

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Scoop.it

APRIL 11, 2024

The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. Moz is an excellent example of a brand leveraging webinars to engage its audience and grow a community. It’s a big part of why they have a strong online community of 500,000 marketers.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Heinz Marketing

MARCH 4, 2021

Video Sharing. Blogging/Community Building is also important in B2B marketing however, most companies have a blog on their website and can instead use blogging platform as a means for content syndication, more on that later. Capabilities for photo and video. Share and repost content from other companies to build community.

Paid Content 133

Paid Content Social Media Media B2B 133

B2BMarketing.net

APRIL 18, 2024

Starting from brand awareness, where industry experts discuss prevalent problems, to becoming a demand generation tool. Video vs. audio podcasting for maximum impact While audio remains the primary medium for podcasts, Dots notes the rise of video podcasting: “Spotify just got into video podcasting.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Binary Demand

MARCH 11, 2024

E.g. Watch Slack’s video transforming the ‘office collaboration’ idea, demonstrating how their platform boosts teamwork in a fun way. The future demands a new generation of adaptable and innovative marketers to navigate and redefine this dynamic landscape. Unleash the power to forge enduring success.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Binary Demand

MARCH 11, 2024

E.g. Watch Slack’s video transforming the ‘office collaboration’ idea, demonstrating how their platform boosts teamwork in a fun way. The future demands a new generation of adaptable and innovative marketers to navigate and redefine this dynamic landscape. Unleash the power to forge enduring success.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

SmartBrief - Marketing

FEBRUARY 27, 2024

Live expert demonstrations combined with digital enhancements like animations, videos and in-depth how-to guides can transform a simple product showcase into an immersive learning experience. These tools transform passive viewers into active participants, creating a dynamic, community-driven experience.

Buzz 98

Buzz Marketing & Strategy Barriers Paid Search Agency 98

QuanticMind

JULY 31, 2023

Threads hits 30 million users one day after launch [:03] Earlier this month, Meta released Threads, its Twitter competitor where users can share text, photo, or video posts, as well as like, comment, share, and repost others’ content. share of US video ad spend and anticipating double-digit growth for YouTube’s CTV offering this year.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. The marketing technology landscape is changing rapidly. Join a Forum. Take a Class.

Planning 122

Planning Work Management Marketing Management Marketing Automation Services 122

Heinz Marketing

APRIL 19, 2022

This feature allows you to host live audio sessions and talk to people in different communities. Twitter spaces allow you to choose up to 3 topics to categorize your space in, while Reddit allows you to engage in Talks within specific Reddit communities. Expand Into Video Marketing. we’ve seen a shift in how people receive data.

Lead Generation 101

Lead Generation Webinar Metrics Sales Qualified Leads Generation 101

Hubspot

JANUARY 30, 2024

A soaring demand for e-commerce South African rapper and sneakerhead YoungstaCPT is shown in a sneaker store in the music video for his song “Takkies” - slang for sneakers. Source: YouTube Africa’s Got talent By 2040, Africa will need 2m new jobs per month to keep up with population growth. Nigeria’s enormous wedding industry ?

Paid Search Agency 67

Paid Search Agency Startups Demographics Advertising Agencies 67

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Martech

APRIL 2, 2024

Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. But a text-heavy site thriving in the era of short-form videos? You can create several different pieces of content from even one YouTube review or product demonstration. The difference?

B2B Marketing 131

B2B Marketing B2B Planning B2B Thought Leadership 131

KoMarketing Associates

JUNE 25, 2019

We found the following: Average post reach more than doubled for live videos. Post engagement for live videos was 178% higher than average. 78% of online audiences are already watching video on Facebook Live. 78% of online audiences are already watching video on Facebook Live. Exclusive Communities and Facebook Groups.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Scoop.it

APRIL 4, 2019

We saw it when Vine, a 6-second video platform shut down, as well as when MySpace faded away. Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. Private Google+ communities. The Advantage of Private Google+ Communities. The reason? Discuss competitor news.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

SmartBug Media

APRIL 28, 2021

Marketo Blog and Community. This free resource has articles on how to use the Marketo platform to execute on a variety of marketing tactics, including marketing technology, marketing automation, customer experience, demand generation, and so much more. YouTube is another great platform to learn about the basics of Marketo.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

ClickDimensions

NOVEMBER 9, 2021

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. Demand Generation Specialist, NextTech Learning. I’m more a YouTube guy and watch 10-minute videos regularly. Arthur Backouche. What do you like best about your job?

Digital Marketing Funnels 98

Digital Marketing Funnels Demand Generation Agencies Youtube Top of Funnel 98

Trade Press Services

SEPTEMBER 18, 2023

Companies can add core business information such as contact information, hours and services, but the platform can also be leveraged to share news, valuable resources, photos or videos, such as a short explainer video. YouTube YouTube is powered by Google and has over 7 billion active users as of 2023.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

CoSchedule

JANUARY 27, 2023

The best-performing campaigns demand extensive up-front work but pay dividends. A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Another factor that contributed to its success was the brevity of the video message. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Litmus

JUNE 15, 2022

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. We at Litmus know our email community is full of the talent that will garner that same response this year! Shoot a 90-second video to support your submission.

Marketing Proposals 91

Marketing Proposals Work Management Deliverability Thought Leadership 91