SmartBug Media

AUGUST 28, 2019

Allow me to introduce you to something that 87 percent of businesses are already using as a marketing tool: video. Video is a powerful way to grab and hold your buyers’ attention, strengthen your brand message, promote brand recall, and build better relationships with your buyers. Video Helps Engage the Increasingly Distracted Buyer.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Marketing Insider Group

APRIL 15, 2024

The demand for B2B creators is growing because they create content engaging, informative content that meets the specific needs of businesses, changing the way businesses share information. Image Source: Inc. B2B creators are experts in their fields. B2B creators are on the rise because they understand the nuances of the business world.

Enterprise Management 227

Enterprise Management B2B B2B Thought Leadership SMB 227

SmartBrief - Marketing

JULY 31, 2023

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales.

Communities 52

Communities Brand Identity Branding Work Management 52

Marketing Insider Group

MAY 27, 2024

For example, content is a central pillar in any SEO campaign, and it’s useful to fuel growth in email marketing, social media marketing, and community building. It’s true that written content isn’t as in demand as it used to be. Written content is one of the cheapest and most accessible forms of content to produce.

Content 259

Content Paid Search Agency Marketing & Strategy Link Building 259

Outgrow

SEPTEMBER 12, 2022

14 B2B Demand Generation Secrets You Must Try. Looking for some proven B2B demand generation strategies to boost your business? But before diving right into the crux, let’s understand some of the basics of demand generation. . The most important goal of demand generation is to create interest in a product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

LeanData

AUGUST 23, 2022

Along with instructional designer Mike Dawson , Kevin continues to lead live classes via Zoom, and is the voice behind the videos if you choose to take the course online. While many of us were learning our best Zoom etiquette, the classes were a success and demand for Certification grew. If you’re not, what are you waiting for?

Communities 52

Communities Class Transparency Differentiation 52

Webbiquity

APRIL 19, 2022

Create a Community of Advocates. It’s about fostering a community of satisfied clients who will recommend you without feeling like they need to get something out of it. Social media is a great channel for community growth. Aura is a good example of community building with their Facebook group.

Ideal Customer Profiles 338

Ideal Customer Profiles Practices Case Study Case Studies 338

Heinz Marketing

MAY 26, 2022

That is, incorporating video into their campaigns. Everyone knows the benefits of video content (higher engagement, broader brand awareness, longer website visits) but using a new medium is easier said than done. How do you measure the success of your video campaigns? What video metrics should you be looking at?

Cost Per Thousand 111

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 111

Thinkers360

MAY 19, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We started 5280 Life Science Consulting, LLC to be the best partner a company can have in developing capability to scale to meet your future demand. Rhem & Associates, Inc. Rhem & Associates, Inc.

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

Salesforce Marketing Cloud

MAY 9, 2024

Build a prompt with Prompt Builder or an action with Copilot Builder and share your use case in a screen-recorded video on X or LinkedIn with the hashtag #BuiltWithEinstein. Plus, you’ll connect with community members to meet and learn from your peers. Take the quest today.

Marketing AI 144

Marketing AI Peer-to-peer Enterprise Management Communities 144

NetLine

MARCH 14, 2023

Introducing NetLine Academy Today, we are pleased to debut NetLine Academy ; a collection of self-paced learning modules aimed to support B2B demand generation marketers gain an expert-level understanding of NetLine’s Portal. Academy was designed with B2B marketers, agencies, and media companies in mind.

Demand Generation Agencies 64

Demand Generation Agencies Demand Generation Education Paid Search Agency 64

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation.

Planning 112

Planning Webinar Metrics Video Marketing Marketing & Strategy 112

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Recording videos remotely. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Mastering the art of video has never been more important. Pre-plan videos. Film videos in a flash.

Social Media 93

Social Media Template Video Marketing Media 93

FunnelEnvy

FEBRUARY 19, 2024

Include high-quality images and videos that resonate with your audience and visually represent the value proposition. Think hero images, screenshots, or explainer videos. Utilize product demos, explainer and demo videos, and interactive walkthroughs to visually demonstrate your product’s key features and functionalities.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Martech

JULY 20, 2021

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation. The Weber community in France was already highly engaged and active.

User-Generated Content 117

User-Generated Content Video Marketing Generation Marketing Management 117

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Martech

OCTOBER 25, 2021

How Jagran New Media doubled video ad revenue with a managed AdOps service. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Jagran partnered with Aniview, a video ad player solution, to manage their AdOps needs internally.

Paid Search Agency 113

Paid Search Agency Ads Video Marketing Enterprise Management 113

SmartBug Media

JULY 30, 2020

There is no denying the power of video in today’s inbound marketing world. Video finds a way to make the experience feel more real and personal. All of that is best conveyed through video.”. 4 Types of Videos Senior Living Teams Can Start Using. Use Video to Offer Senior Living Community Tours.

Video Marketing 80

Video Marketing Peer-to-peer Lead Scoring Lead Ranking 80

Influitive

MAY 15, 2015

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. The problem is, many B2B community managers are unsure about how to get started. Community growth.

Communities 100

Communities ROI Customer Satisfaction B2B 100

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Vidyard

DECEMBER 10, 2019

With more than 2000+ volunteer hours contributed, 2070 community meals served, and 15 local charities supported in 2019, Vidyard continues to act upon its community engagement initiatives building a strong “give back” strategy that inspires others. Since Plugin began, Vidyard has supported 14 local charities.

Communities 71

Communities Work Management Press Act-On 71

Vidyard

FEBRUARY 15, 2022

KITCHENER, Ontario – February 15, 2022 – Vidyard , the video platform for business, today announced the winners of the 2021 Video in Business (VIB) Awards. Most importantly, they demonstrated how to use video in creative new ways to stand out from the noise and generate better business results.”

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Image credit: Teooh. Host virtual conferences, trade shows, job fairs, and more.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Vidyard

DECEMBER 10, 2019

With more than 2000+ volunteer hours contributed, 2070 community meals served, and 15 local charities supported in 2019, Vidyard continues to act upon its community engagement initiatives building a strong “give back” strategy that inspires others. Since Plugin began, Vidyard has supported 14 local charities.

Communities 65

Communities Work Management Press Act-On 65

Marketing Insider Group

JANUARY 30, 2023

A fractional CMO is an on-demand, part-time chief marketing officer. In fact, the fractional model was born over 20 years ago once companies realized they could utilize on-demand finance executives on a contracted basis. What Is A Fractional CMO? What’s Next? Fractional leadership isn’t a new concept.

CMO 213

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 213

Vidyard

DECEMBER 14, 2018

By reordering their stakeholder list, and ranking “Community” above “Investors,” Vidyard makes a bold move for a technology company. Vidyard hopes to inspire similar organizations to build programming and initiatives to support their local communities and to do so in a way that is core to the way they do business.

Communities 74

Communities Lead Scoring Lead Ranking Paid Search Agency 74

Vidyard

DECEMBER 14, 2018

By reordering their stakeholder list, and ranking “Community” above “Investors,” Vidyard makes a bold move for a technology company. Vidyard hopes to inspire similar organizations to build programming and initiatives to support their local communities and to do so in a way that is core to the way they do business. Community 4.

Communities 65

Communities Lead Scoring Lead Ranking Paid Search Agency 65

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Marketing AI 107

Marketing AI Storytelling Content Budget Programs 107

Metadata

APRIL 4, 2023

Communities and podcasts are good examples. Demand gen marketers are just getting started with podcast ads. Demand over brand, at least for now Airbnb made waves in 2022 when it announced that its pivot away from performance marketing paid off. Instead, focus on short-term (demand) gains. I’m not just saying this, either.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Content4Demand

JUNE 9, 2020

Lesson 1: Always Focus on Your Community First. Your community should guide every decision you make as you map out your digital event plans. Demand Gen Report partnered with GrubHub to send lunch to a select number of attendees so they could chow down as they fueled their minds. Your goals should be a close second.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

Vidyard

MARCH 31, 2020

Video is everywhere and it’s no surprise why. . Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. . Consider this: 20% of people will read the text on a page, but 80% will watch a video. .

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

sagefrog

FEBRUARY 7, 2024

You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. Live streaming, webinars, and short-form videos are gaining popularity, providing various options for B2B marketers. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

APRIL 23, 2020

Vidyard provides free access to its online video and virtual teaching tools to help K-12 school districts and teachers take their communications online with private video content. Vidyard’s video solution, Vidyard for Schools , is being offered to schools at no cost until August 31st, 2020.

Video Marketing 113

Video Marketing Tools Press Education 113