Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns. Seasonal trends impact consumer behavior. New competitors.

Advertisements 112

Advertisements Advertising Allocation Planning 112

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit.

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

Communities 123

Communities Ad Building Brand Identity Branding 123

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. FOMO and KIMO.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. Social media posts.

Marketing & Strategy 130

Marketing & Strategy Curation Thought Leadership Content 130

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Sprout Social

MAY 15, 2024

Secure stakeholder buy-in and support Securing stakeholder buy-in gets you the resources, budget and organizational support you need. Tailor communication and messaging to resonate with each stakeholder’s unique priorities, goals and pain points. Coordinating content creation and distribution efforts to maximize reach and impact.

Social Media 98

Social Media Marketing Attribution Automation Personalization 98

Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. And if you don’t have an audience, it is a wonderful way of building a community around the topics you care about most. Sooner than later, they realize that content curation is everything but a quick fix. Relying solely on tools for curation.

Curation 89

Curation Marketing Automation Services Content SMS 89

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Thinkers360

MAY 19, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Asia MarTech Society Established in 2018, Asia MarTech Society is a community/association that connects MarTech players and industry stakeholders in Asia.

Marketing AI 70

Marketing AI Lead Ranking Lead Scoring Enterprise Management 70

Tomorrow People

NOVEMBER 16, 2018

Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends. It’s the art of developing and distributing curated, relevant, and valuable content that attracts companies and wholesale buyers. When it comes to content, quality over quantity triumphs.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 39 Scott Steinberg FutureProof Strategies – The Futurist Trends Consulting Firm Contact Scott Steinberg Score: 31.57 33 Craig Mackenzie Forbes Solicitors LLP Contact Craig Mackenzie Score: 32.62

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 101

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. Social curation and bookmarking sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. What about forums?

Social Media 145

Social Media Social Marketing Media Curation 145

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in 2021. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Top Rank Marketing

JANUARY 31, 2024

From tailored email marketing to curated product suggestions, giving buyers what they specifically need keeps your brand top of mind. It serves as the foundation upon which you establish yourself as a trusted resource and thought leader in your industry. Looking ahead, several trends are poised to shape B2B social media marketing.

Social Media 134

Social Media B2B Marketing Social Marketing B2B Thought Leadership 134

Digital Marketing World Forum

MAY 13, 2019

To not only survive, but thrive, in this new digital age, companies that relied on old printcentric business models have had to embrace new ways of thinking about how they collect, curate, protect and distribute their valuable media assets. By understanding the value of digital communities. Sounds good … but familiar.

Communities 40

Communities Advertising Agencies Paid Search Agency Curation 40

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. These Guides allow you to curate your posts—and posts from other accounts—around themes and events. They’re also an excellent way to share helpful resources like how-to guides and curated listicles.

Examples 101

Examples Curation Communities Ideal Customer Profiles 101

Heinz Marketing

JANUARY 26, 2023

Put simply, category leadership refers to the act of positioning yourself as the primary expert or a go-to-resource for community-led ideas and solutions to problems. To effectively become a category leader, you should aim to get involved in a community of key buyer personas in existing community formats.

Research 104

Research B2B Thought Leadership Thought Leadership Cold Calling 104

Scoop.it

APRIL 4, 2019

Private Google+ communities. The Advantage of Private Google+ Communities. In general, private Google+ communities were groups created for like-minded individuals to collaborate, discuss common interests, and share relevant links. But Google+ was incredibly valuable to many users around the world. The reason? Knowledge is power.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Sprout Social

APRIL 18, 2022

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. We’ve seen social trending this way for the past few years.

Verticals 101

Verticals Social Media Media Social Networks 101

Animalz blog

MARCH 21, 2024

The Library Model The library model treats your blog as an evergreen resource organized by topic rather than a chronological feed. Their Resources section is a true library, with comprehensive guides on everything from performance reviews to career growth. Lattice, an employee engagement platform, is a great example.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Buffer

JANUARY 18, 2023

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. Google Trends Price : Free Description : Google Trends is a tool that can help you track the popularity of different search terms over the years.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Martech

MARCH 7, 2023

What’s a successful day look like • What current trends are affecting their business and/or livelihood? • Offers for deeper reading or additional assets : Curate for them. Link to it as a resource. • What beliefs do they hold that don’t make sense to anyone else? How have they been burned in the past? •

Marketing Analytics Tools 108

Marketing Analytics Tools Ideal Customer Profiles Webinar Metrics Marketing & Strategy 108

ClearVoice

JULY 12, 2021

This may include trends, likely opportunities, and changes coming down the pike. If you want to succeed in your business, you’ll need to do more than simply respond to existing trends. This may include trends, likely opportunities, and changes coming down the pike. Evaluate online and print resources and tools.

Forecasting 126

Forecasting Business Lead Ranking Terms and Conditions 126

EveryoneSocial

NOVEMBER 26, 2019

The employee advocacy trends that every organization should know about and consider in the new year. Now, as we move into a new decade, there will be some interesting employee advocacy trends to lookout for and think about. The Employee Advocacy Trends to Watch. Let’s get into some current trends. Workplace Community.

Trends 67

Trends Enterprise Management Paid Search Agency CAN-SPAM 67

Litmus

MARCH 5, 2021

Curated collections. The go-to coding resource for Carin, our Email Marketing Specialist, is Good Email Code. Great resource if you want to try something new, but unsure if it’ll actually… well… work. They have a curated selection of very design-led emails that Lily says she “loves sifting through.”. Good Email Code.

Examples 105

Examples VALS Newsletter Communities 105

Salesforce Marketing Cloud

JULY 1, 2022

Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. I immediately felt drawn to the community within the Salesforce ecosystem and how Trailhead offered an interactive and fun way to skill up. Join the conversation in the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Work Management Communities Curation 98

Hubspot

NOVEMBER 27, 2023

Community repair sites like Repair Cafes are in demand as consumers turn to fixing their old stuff, from vacuum cleaners and lamps to clothing and phones. Online communities for handy folks are thriving as well: r/fixit, where Redditors exchange tips on fixing just about anything, has ~300k subscribers. For Australians, it’s 79%.

Work Management 52

Work Management Bundling Business Curation 52

Unbounce

NOVEMBER 18, 2021

“We just don’t have the time or the resources to do X, Y, and Z!”. For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.). Sounds familiar?

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Sprout Social

FEBRUARY 15, 2024

If you want to increase engagement, it’s best to move your resources to the channels your audience frequents. There are several metrics you can track, including: Likes Comments Shares Video views Click-through rate (CTR) Followers Time on page Conversion rate Video completion rate Track the metrics over time to spot trends or anomalies.

Webinar Metrics 102

Webinar Metrics Tips Marketing AI Social Media 102

Marketing Insider Group

JUNE 29, 2020

In the years since, I’ve covered some elements of the future of marketing such as how marketing and CMOs have adapted to a more accountable business climate and the digital marketing trends shaping our world. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance.

CMO 329

CMO Work Management Paid Search Agency Planning 329

Vidyard

JANUARY 24, 2022

Maybe you prefer a curated sales newsletter delivered straight to your inbox each day. It’s a great way to stay on top of big news and trends in the sales world and to discover actionable tips while also getting in a good laugh. Sam Nelson is an SDR Leader at Outreach.io, and is well-known in the sales development community.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Convert

OCTOBER 18, 2022

What we’re about to reveal is from our in-house stash and recommended by pros in the CRO community. So, this round-up is the result of personal experience, informed and refined by those who are active in the LinkedIn A/B testing community. Want to see expert-curated content from around the web? Test Everything.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Scoop.it

NOVEMBER 17, 2022

Jay Baer is one of the best minds in digital marketing, and his content is one of the best for learning about the latest trends across digital marketing. The regular email is sent to 40,000 subscribers and gives insight into the latest digital marketing trends and information. What we like: Provides the latest digital marketing trends.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

ClearVoice

MARCH 14, 2024

Sharing resources with a partner (or group of partners) to develop and distribute content allows for a higher return on investment. One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. For example, you will invest more resources into video content for platforms like YouTube and Instagram. Engagement and community management. Ad campaigns. Social strategy.

Paid Content 122

Paid Content Social Media Work Management Marketing Management 122

Zoominfo

JUNE 30, 2019

The ultimate goal of the PADCC was to curate a database of 1,000 influencers who would then steer the conversation surrounding the Philips brand. Advocates: A community of advocates engaged through programmed interactions. Hubspot’s robust resource hub, social media presence, and content team are unrivaled in the industry.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208