Convince & Convert

NOVEMBER 7, 2013

In celebration of reaching 300,000 followers on LinkedIn , L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” The campaign lives on a dedicated microsite, [link] , where users are asked to synch their LinkedIn profile to participate. L’Oréal does a great job of this on their company page.

Communities 137

Communities Linkedin Microsite Social Media 137

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Buffer

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. How can social media impact your career?

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Scoop.it

NOVEMBER 3, 2020

This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., As a business on social media, you can do so much better than a retweet here and a share there. Why Content Curation is Important.

Curation 70

Curation Ad Building Marketing Analytics Tools Peer-to-peer 70

Webbiquity

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes?

Social Networks 292

Social Networks Stats Network Marketing Linkedin 292

Sprout Social

APRIL 18, 2022

If you look closely, online communication preferences have hinted that this was coming all along. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. What do vertical networks say about the future of social media?

Verticals 103

Verticals Social Media Media Social Networks 103

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

Paid Content 124

Paid Content Social Media Work Management Marketing Management 124

Directive Agency

APRIL 26, 2023

Posting on LinkedIn is easy, but figuring out how to make posts that resonate with your target audience requires skill. Our LinkedIn engagement grew by 22% in just 1 month and yours can, too! An effective way to boost engagement on LinkedIn is by creating posts that feature real data. View the post on LinkedIn.

Linkedin 52

Linkedin Demand Generation Content Paid Search Agency 52

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Discover effective strategies for generating engaging social media posts. You are not alone. Never be short of ideas again!

Social Media 65

Social Media Media Curation Content 65

Buffer

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

Linkedin 78

Linkedin B2B Thought Leadership Paid Search Agency Peer-to-peer 78

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Now live on the Sales Feed YouTube channel.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

nDash

NOVEMBER 15, 2022

Do you know your LinkedIn audience? When you create a LinkedIn page, the real motivation is to build an audience and get them to learn about your product or service. LinkedIn is the social media platform many companies choose for creating and sharing business-related content. Understanding Your LinkedIn Audience.

Linkedin 52

Linkedin Paid Search Agency Content Statistics 52

Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. 7 market research insights you can get from social media. With over 3.6

Social Media 144

Social Media Research Social Marketing Media 144

Hubspot

OCTOBER 17, 2019

As a marketer, you're undoubtedly aware of some of the major social media sites you can use for lead generation. But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. Shriber's Steps for Growing a Brand and Generating Leads on LinkedIn.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

G2M Solutions

JANUARY 30, 2024

How often do you check social media compared to searching on Google? A New Playbook: Social First, Search Second The previous B2B marketing playbook prioritized search engine optimisation, placing social media engagement as a secondary focus. The new approach puts social media engagement at the forefront.

B2B 62

B2B Advertising Agencies Internet Marketing Social Media 62

Marketing Insider Group

FEBRUARY 6, 2023

IDC defines digital transformation and maturity as “using information at the center of new business models, leveraging Third Platform technologies (mobile computing, big data and analytics, social media, and cloud computing), creating new customer experiences, and optimizing data-driven decision-making to transform your business”.

B2B Thought Leadership 232

B2B Thought Leadership Lead Ranking B2B Marketing Planning 232

Oktopost

JANUARY 2, 2023

In this article, we’ll explain why employee engagement is important and help you maximize engagement through your social media strategies. For example, your team members should have updated, professional, and complete profiles on popular channels like LinkedIn and Twitter. Share three pieces of company-brand content.

Social Media 62

Social Media Media Peer-to-peer High Quality Lead 62

Thinkers360

MARCH 7, 2024

My advice: craft, curate, and care for your brand as though it were your most important asset; because it is!” This serves as your digital media kit and your full portfolio of content is visible in both your public and private profile. We also share your content on our web site and in our weekly newsletter.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52

Scoop.it

JANUARY 14, 2021

Your followers count on social media platforms says a lot about your brand. Granted, the number of followers on your social media page(s) doesn’t reflect quality, but it matters. A large following on social media can prompt potential fans to follow you. Building more social media followers is easy.

Social Media 71

Social Media Media Curation Content 71

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. A commitment to moving beyond the hegemony of rented social community.

Communities 112

Communities Webinar Metrics Lead Ranking Paid Social Agency 112

EveryoneSocial

AUGUST 10, 2022

We’re all familiar with the former: someone connects with you on Linkedin out of the blue and then immediately pitches their product or service. So why do people cold pitch so often on social media? However you want to call it, salespeople engaging on social media has been formally recognized as a proven strategy since at least 2011.

Social Media 52

Social Media Media Outreach Communities 52

Thinkers360

MARCH 15, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 61

Thinkers360

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! – Explore membership today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Digital Transformation Opt-out 52

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Digilant

FEBRUARY 7, 2023

In 2022, internet users worldwide used social media for an average of 147 minutes every day. As the amount of time spent on social media platforms continues to increase, it’s more important than ever for advertisers to hone their paid social strategies and successfully reach their target audiences. of follower counts.

Paid Content 52

Paid Content Social Media Media Demographics 52

ClearVoice

MARCH 25, 2022

Learn all about this socially relevant holiday and more in our Socially Relevant Holiday Observance article , and incorporate special days into your social media marketing campaigns. The most recent social media updates you’ll want to know. LinkedIn update: LinkedIn users can now display career breaks on their profiles.

Social Media 52

Social Media Facebook Media Youtube 52

Marketing Insider Group

JULY 18, 2015

There are many ways to unleash your subject matter expertise with social media. This fact suggests the more you place yourself in front of others with your subject matter expert strategy, then the more you will have the opportunity to engage (Source: LinkedIn). Social Media Profiles. Engage With Social Media Channels.

Social Media 100

Social Media SME B2B Thought Leadership Media 100

Biznology

JANUARY 17, 2017

How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. Before working at Harvard, I worked in communications for the Boston YWCA and Tufts University Graduate School of Arts and Sciences.

Social Media 80

Social Media Media Curation Education 80

ClearVoice

FEBRUARY 20, 2019

For freelancers who write blog and social media content for brands, it can be hard to keep up on every social media tool and tactic a publisher might use to promote the content you create. Check out this list of some recent, useful social media information that will make you a better freelancer, strategist and creator.

Social Media 107

Social Media Social Marketing Media Tips 107

ClearVoice

JUNE 17, 2021

Social media platforms continue to evolve and grow, and so do their respective user bases. Ultimately, your ROI for social media marketing depends on how hard you have to work for that engagement. So what is the state of social media for 2021? The state of social media in 2021: demographics. Global usage.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Thinkers360

FEBRUARY 23, 2024

Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

flux.la

AUGUST 11, 2020

This is made possible by the emergence of various social media sites and apps. Business moguls, media personalities, and customers all-alike can find something tailored for them. The power of these sites lies in their ability to connect the whole world as one global community. Why Is Social Media Good For Business?

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. How advocacy can strengthen your social media strategy Social media algorithms are constantly evolving. While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way.

Examples 92

Examples Zoominfo Work Management Webinar Metrics 92

Sprout Social

MARCH 19, 2020

If you work for a social-first agency, you’ll know better than most the importance of a strong presence on social media. But even if your agency doesn’t offer social media services to clients, don’t overlook social for your own business. . Show your work and communicate what sets you apart. Generate leads and new business.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Social Media Ad Agencies 111

Convert

OCTOBER 18, 2022

Besides following social media posts or blogs by CRO influencers, one other way to keep your finger on this pulse is by following (and reading the newsletters of) experts who are re-thinking how optimization and A/B testing should be done, every day. Follow them on social media. Want to see expert-curated content from around the web?

Newsletter 98

Newsletter Curation Best Practices Case Studies 98