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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

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Two Future-Proofing Components to Protect Your Growth

Vision Edge Marketing

Ever wish you had a crystal ball to see the future and plan accordingly? When it comes to processes to protect your future, these three are essential: Keep a pulse on the market and surveil risks. Now, let’s explore the second, plans. . Plan Long Ahead. Plans enable you to move into action mode, productively.

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To see marketing differently, we need to turn the spotlight on social

Sprout Social

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals.

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11 Tips for Manufacturing Marketers Dealing with the Coronavirus Crisis

Brandpoint

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Most likely, you’re focusing on digital marketing more than ever before. Redirect marketing money. Create informative videos.

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SWOT Analysis for Your Business and Content Marketing

ClearVoice

As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and T hreats. Learn how conducting a SWOT analysis can inform your overall business strategy and your content marketing efforts. | #ContentMarketing | #Business Click To Tweet.

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End-of-the-Year Checklist: 5 Tasks Freelancers Should Tackle Right Now

ClearVoice

As we’re closing out 2021, I want to provide you with an end-of-the-year checklist for freelancers that will assist you with planning for 2022 while reminding you to remain diligent with working on your business as you work in it. Planning ahead increases your proactivity with your content and your business. Don’t rush this process.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.