Valasys

OCTOBER 2, 2023

With the ability to easily share ideas comes the responsibility to foster healthy online communities. Negativity often spreads faster than positivity online, so site owners must be proactive in moderating user-generated content. Unfortunately, relying solely on users to report inappropriate content is insufficient.

Communities 52

Communities User-Generated Content Analysis Positioning 52

Unbounce

MAY 11, 2022

That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. Community is like the peanut butter to your Nutella toast. So we thought to ourselves: What if we made a new and totally rockin’ version of our community? When *communities* collide—get it?

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Heinz Marketing

APRIL 8, 2022

How much content do you consume in a day? Have you seen a drastic uptick in the time you spend consuming content over the past few years? The time we spend looking at content has steadily increased – up to over six hours a day. What’s problematic, though, is that a lot of content creates more questions than answers.

Communities 107

Communities B2B CMO Paid Search Agency 107

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Stevens & Tate

MAY 13, 2022

A great way to use a strategy is to work with the community and advocacy. Having advocates and engaging with community will help your brand grow. The best way to advertise is through word of mouth and advocates in the community will do that. Community and Social Media. Make sure to monitor your community space.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Webinars provide a platform for real-time interaction between your brand and its audience. Webinars provide a platform for real-time interaction between your brand and its audience.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

SmartBrief - Marketing

JULY 31, 2023

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales.

Communities 52

Communities Brand Identity Branding Work Management 52

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Now don’t get me wrong.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Sprout Social

AUGUST 30, 2022

Discord is the future of online communities. Gen Z, in particular, is opting to spend time in smaller, private online communities. Marketers, creators and community builders looking to future proof themselves should take a moment to reflect—are you part of that “digital campfire?” Instead, it is a community platform.

Communities 82

Communities Brand Identity Branding Template 82

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Sprout Social

MARCH 20, 2023

That means your most loyal follower, a prospective customer and someone who would never be a customer each have the same opportunity to interact with your content. About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one.

Communities 87

Communities Paid Search Agency Product Peer-to-peer 87

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

Communities 121

Communities Ad Building Brand Identity Branding 121

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. If you haven’t already, this is your sign to hop on the video content bandwagon.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Sprout Social

SEPTEMBER 24, 2021

As a social media marketer and Taylor Swift stan , I’m constantly in awe of her community management mastery. She started engaging with her growing fan base on Tumblr early in her career and continues to interact with some of her most loyal fans there. Not only does Taylor follow her community, she actively listens to them.

Communities 118

Communities Lead Ranking Class Buzz 118

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. These are people who specialize in creating content that resonates with B2B businesses and professionals. Who Are B2B Creators? Image Source: Inc.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Conversica

AUGUST 31, 2022

The Conversica Community Is Here! We are excited to announce that the Conversica Community is live! Even our own employees (known as Conversicans around the office) are a part of the community, sharing their thoughts as well. How to Join the Conversica Community. Select “Community” from the top navigation bar.

Communities 52

Communities Peer-to-peer Practices Features 52

Liveintent

MAY 3, 2021

Since the beginning of time, humans have understood the value of community. Whether for literal survival or for comforts slightly higher up on Maslow’s Hierarchy, we self-select into communities that fill our emotional and intellectual needs. Here are some of the highlights. Here are some of the highlights.

Newsletter 116

Newsletter Communities Brand Identity Branding 116

Buffer

MAY 10, 2022

When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support. Of course, wanting a community and actually creating one are two very different things.

Communities 97

Communities Personalization Small Business Marketing Guidelines 97

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. With audiences dispersed in home offices around the world, now is a great time to harness their yearning for a sense of community.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Focus on a Content Creation Process. It’s easier than you think.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. In this article, we’ll cover what these interactions look like, and how they impact your overall business strategy.

Ideal Customer Profiles 136

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 136

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Typically, most companies find they need at least a social media manager and a community manager. They’re the voice of the brand and are responsible for posts, replies and general content. Should they?

Social Media 112

Social Media Communities Work Management Marketing Management 112

Convince & Convert

FEBRUARY 10, 2015

The days of the leased social community are fading, and it’s time to re-embrace owned social. Other discussion boards and forums were built and managed by brands, as a special place for enthusiasts to gather and interact. Further, why restrict your social engagement initiatives to interacting with passionate advocates?

Communities 151

Communities Social Media Top of Funnel Rules 151

Content Standard

JANUARY 3, 2019

Not long ago, geography and familial ties were the two main factors that created most communities. And savvy content marketers see these new pathways for personal interactions as a rich opportunity to create content-driven connections in a digital world. Communities as Content. Deeper brand loyalty.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

ATAK Interactive

OCTOBER 23, 2019

Magento 1 Community Edition has generated a lot of buzz in the eCommerce space since it’s initial launch. But the simple answer is that Magento is a content management system (CMS) that is completely open-source. Magento 1 Community Edition offers features specifically for marketing and analysis in both the backend and frontend.

Communities 78

Communities CMS Development Industry CMS Enterprise Management 78

Hubspot

JULY 1, 2019

In recent years, big names like Netflix , Wendy's , and Taco Bell have become Twitter famous for their witty commentary and personable interactions with their followers. Social media has transformed the relationship between individuals and organizations -- which is why the community management role is now so vital.

Communities 100

Communities Work Management Marketing Management PR 100

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. A commitment to moving beyond the hegemony of rented social community.

Communities 112

Communities Webinar Metrics Lead Ranking Paid Social Agency 112

SmartBug Media

AUGUST 3, 2020

Instead of marketing just one organization, you have to think about not just corporate, but all of the individual communities in your portfolio as well. Because of this reality, you simply can’t focus all of your efforts at the corporate level and with every community in your portfolio at the same time with the same amount of vigor.

Inbound Marketing 89

Inbound Marketing Communities Planning Brand Identity 89

Buffer

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Hubspot

SEPTEMBER 10, 2020

Here, I spoke with Christina Mautz , CMO and Head of Sales at Moz, to learn how business leaders can still build impactful events virtually — plus, how leaders can foster a sense of collaboration and community, even when entirely remote. For us, that equated to creating an environment that felt authentic and community-oriented.

Communities 96

Communities CMO Ad Building Paid Search Agency 96

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. Why use branded content?

Brand Identity 62

Brand Identity Branding PR Distribution 62

Heinz Marketing

APRIL 9, 2020

Replacing the interactivity, the peer-to-peer community, the engagement levels between attendees, speakers, sponsors and more – that’s a big challenge that some companies are working through right now. In the content? What about putting Easter eggs on your Web site?

Peer-to-peer 118

Peer-to-peer Communities Microsite Ad Building 118

Martech

FEBRUARY 22, 2024

Overcoming common challenges Niche advertising has distinct challenges, such as limited audience size, intense competition and the need for highly specialized content. The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Tactics 114

Convince & Convert

MAY 15, 2014

Well, with over 150,000 communities with more than 10 people, and tens of thousands will thousands of members, Google+ is really happening. Types of G+ Communities There are two types of communities: 1. Public: The content of which can be seen by everyone. Why Use Google+ Communities? They want to belong.

Communities 167

Communities Google Business Work Management 167

Adobe Experience Cloud Blog

AUGUST 31, 2017

In one of our bi-monthly #marketochat’s, we discussed How to Build a Vibrant Community on Twitter with Social Media Influencer, Madalyn Sklar. Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for your brand and follower base.

Communities 134

Communities Twitter Ad Building B2B Thought Leadership 134

ClearVoice

APRIL 23, 2024

Content audits are more than just a routine checkup; it’s a deep dive into ensuring every piece of our content doesn’t just survive but truly thrives against the competition. A combination of in-depth SEO analysis with comprehensive content strategy assessments involving both in-house talent and external expertise.

Process 52

Process Content Analysis Advertising Benchmark 52