Marketing Insider Group

OCTOBER 21, 2019

And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. There are a lot of moving pieces that go into successful event planning. But how much thought have you put into your content strategy for event marketing?

Event Marketing 195

Event Marketing Marketing & Strategy Marketing Strategy Planning 195

Heinz Marketing

APRIL 9, 2020

The proliferation of virtual events right now is staggering. There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person. In the content?

Peer-to-peer 118

Peer-to-peer Communities Microsite Ad Building 118

Heinz Marketing

MAY 26, 2023

As online communities continue to thrive in a post-2020 world, B2B marketers have leaned into the power of community-led growth to cultivate trust and credibility. As you begin to build or reinvigorate your online community, here are 3 strategies to inspire member engagement and drive meaningful conversations.

Communities 94

Communities Marketing & Strategy B2B Guidelines 94

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 85

Communities Peer-to-peer Thought Leadership Webinar Metrics 85

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing? Calian is already preparing for a similar event this fall.

Event Marketing 107

Event Marketing Paid Search Agency Marketing Management Storytelling 107

Stevens & Tate

NOVEMBER 9, 2023

Having an effective online presence is crucial for businesses across all industries, including senior living communities. With the internet being the go-to resource for information, potential residents and their families are increasingly relying on websites to research and choose the right community for their loved ones.

Communities 77

Communities Marketing Websites Internet Marketing Mobile Marketing 77

Stevens & Tate

NOVEMBER 7, 2022

Digital Marketing Tactics for Senior Living Communities. It’s where they can get more information about your community. You can use your blog to provide useful information like how to downsize, how to stay healthy as you age, how to find the right senior community and how to find work as a senior. Online Advertising.

Communities 119

Communities Tactics Planning High Quality Lead 119

Stevens & Tate

APRIL 18, 2024

This could include updates about facility amenities, testimonials from current residents, or invitations to virtual tours and events. These campaigns help build a rapport by providing consistent, valuable content that assists families in making informed decisions about senior care options.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Hubspot

SEPTEMBER 10, 2020

In the early months of 2020, many businesses were faced with a similar problem: Should we host our event or conference entirely online , and if so, will it deliver the same value for attendees? Best Practices for Shifting Your Event Online. Venturing into virtual events is unknown territory for many businesses.

Communities 96

Communities CMO Ad Building Paid Search Agency 96

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. For example, SHEIN and H&M were once the pulse of accessible, fast fashion.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

Stevens & Tate

MAY 13, 2022

A great way to use a strategy is to work with the community and advocacy. Having advocates and engaging with community will help your brand grow. The best way to advertise is through word of mouth and advocates in the community will do that. Community and Social Media. Make sure to monitor your community space.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Marketing Insider Group

JULY 11, 2023

Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Heinz Marketing

APRIL 8, 2022

How much content do you consume in a day? Have you seen a drastic uptick in the time you spend consuming content over the past few years? The time we spend looking at content has steadily increased – up to over six hours a day. What’s problematic, though, is that a lot of content creates more questions than answers.

Communities 107

Communities B2B CMO Paid Search Agency 107

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. The question for you is: A re you creating that seamless connection between your buyers and your community of partners, peers and customers?

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Thinkers360

MARCH 28, 2024

Thinkers360 Launches First-of-Its-Kind Brand Monitoring Tool Powered by B2B Analyst and Influencer Community Dallas, TX – March 29, 2024 – Thinkers360, a leading B2B thought leader community and analyst and influencer marketplace, today announced the launch of its groundbreaking brand monitoring tool.

Communities 63

Communities B2B Thought Leadership Tools Thought Leadership 63

Martech

SEPTEMBER 9, 2022

Two kinds of disconnection — personal and technological — two solutions — building community and building a natively connected marketing, sales and service platform. “The content, the HubSpot Academy; it’s not an overnight thing for us.” “The content, the HubSpot Academy; it’s not an overnight thing for us.”

Marketing Automation Services 112

Marketing Automation Services Communities Hubspot Enterprise Management 112

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Vidyard

MARCH 30, 2022

However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. Contents 1. Top Sales Communities to Join 2.1 His 1UP podcast and The SDR Chronicles YouTube series feature content for SDRs to help them on their journey. Onboarding Your Remote Sales Team 1.1

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Marketing Insider Group

JUNE 29, 2020

Events like exhibitions and summits play an important role in connecting businesses with their customers as well as providing a platform for people to learn, share and gain new connections. With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. How do GDS Digital Summits work?

Paid Search Agency 261

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 261

Strategic-IC

FEBRUARY 20, 2024

In the interview ( full recording here ) we explored: Secrets of the fashion e-shopping industry Taking an ABM approach with large retail clients The role of technology – and the human factor Event and experience marketing in ABM Let’s look at 6 key tips covered in our discussion: 6 tips on building ABM client relationships 1.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. While social media continues to grow in user numbers (with over 4.80

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Salesforce Marketing Cloud

DECEMBER 11, 2023

At Salesforce, we understand the unique value of community. That’s why we want to help you get the most out of the Trailblazer Community. Since its establishment in 2006, the Trailblazer Community has gained millions of members around the world. Peer-to-peer learning is a powerful tool for problem-solving and skill-building.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 117

Communities Work Management Marketing Management Paid Search Agency 117

Unbounce

MAY 11, 2022

That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. Community is like the peanut butter to your Nutella toast. So we thought to ourselves: What if we made a new and totally rockin’ version of our community? When *communities* collide—get it?

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Moz is an excellent example of a brand leveraging webinars to engage its audience and grow a community.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Sprout Social

MARCH 20, 2023

That means your most loyal follower, a prospective customer and someone who would never be a customer each have the same opportunity to interact with your content. About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one.

Communities 87

Communities Paid Search Agency Product Peer-to-peer 87

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. In this guide, we will define social media moderation and how to leverage it to communicate during global movements.

Social Media 115

Social Media Media SWOT Guidelines 115

Marketing Insider Group

MARCH 31, 2021

Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Quick Takeaways: Start by optimizing your content for local search. Get Involved in Your Community.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Learn what creating content like a journalist really means and discover our best tips on how to do so.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

SmartBrief - Marketing

JULY 31, 2023

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales.

Communities 52

Communities Brand Identity Branding Work Management 52

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. For example, SHEIN and H&M were once the pulse of accessible, fast fashion.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

Heinz Marketing

MAY 26, 2023

As online communities continue to thrive in a post-2020 world, B2B marketers have leaned into the power of community-led growth to cultivate trust and credibility. As you begin to build or reinvigorate your online community, here are 3 strategies to inspire member engagement and drive meaningful conversations.

Communities 52

Communities Marketing & Strategy B2B Guidelines 52

Anyword

APRIL 10, 2024

Let’s dive into what makes these events unmissable and how you can connect with us there. Goldenhour – April 17th Discover the latest strategies for creating content, engaging customers, and making the most of your data at Goldenhour, a one-of-a-kind conference that’s limited to just 300 lucky attendees.

CMO 40

CMO Conference Marketing & Strategy Network Marketing 40

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Marketing AI 97

Marketing AI Advertising Agencies Planning Broadcasting 97

Buffer

MAY 10, 2022

When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support. Of course, wanting a community and actually creating one are two very different things.

Communities 97

Communities Personalization Small Business Marketing Guidelines 97

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

Communities 116

Communities Transparency B2B Click Rate 116