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Never feel bad about “cold calling”

Direct Response Coach

Never feel bad about “cold callingCold calling used to be part of every sales person’s repertoire. But for the larger population, cold calling has taken a back seat to other lead generation tactics – everything from direct mail and email to paid [.].

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How Content Marketing Can Affect Your Personal Brand

Brandpoint

No matter where you are in your career, chances are you already know the crucial role your personal brand plays in helping you achieve your goals. The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand.

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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

ViewPoint

There have been more comments from marketing automation vendors that cold calling and other traditional ways of generating sales leads are going away. Click to start video at this point — Commenting on the outbound marketing and inbound marketing mix, Jim says we can’t get away from basic integrated marketing.

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A Marketer’s Guide to European Union (EU) Privacy Laws

Zoominfo

The GDPR and the ePrivacy Directive are often confused with one another, as they both set restrictions on how data is collected and used across Europe. Both laws were implemented to protect personal data and respect consumers’ privacy rights. Protecting personal data is critical for GDPR compliance.

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B2B Lead Generation Blog: Cold Calling Tips for the complex sale

markempa

« Better lead management leads to bigger marketing budgets | Main | Paper Direct Mail is Not Dead » Cold Calling Tips for the complex sale When used correctly, the phone is a powerful way to start and develop relationships. " I’ve received calls like that and it feels a bit… creepy. Thanks Peter.

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5 Steps to Improve Lead Generation ROI

Marketing Insider Group

Some examples include: Content marketing. In-person events. Direct marketing. For example, if you’re planning an in-person event to target your audience 1:1, come prepared with compelling visual aids that draw them in. Email lists and cold calls are not going to cut it for these crafty buyers of today.

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B2B Lead Generation Blog: Combine Your Cold Calling Efforts With Email Marketing

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It has long been accepted that combining outbound calling with direct mail marketing dramatically increases results in B2B programs.